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Less bureaucracy, more innovation: Why R&D needs freedom

In a series of blog posts, Marco Coolen provides a glimpse into his work as a Dutch and European patent attorney at AOMB.

Published on April 13, 2025

less rules

Less rules, more innovation

Marco, a patent attorney at AOMB since 2013, shares his expertise on IO+ about patents—how they work, why they matter, and when they lose their value.

Entrepreneurs like to keep the government at a distance, without too many rules. This makes sense, because too much bureaucracy slows down processes and limits flexibility. But did you know that this applies not only to entrepreneurs, but also to R&D employees? They want the freedom to develop their ideas without getting bogged down in endless procedures and forms.

Yet there seems to be a mismatch between what employers think and what R&D teams need. Research shows that a non-bureaucratic work environment is the second most crucial factor for R&D employees when it comes to innovation. Employers, however, rank this factor only eleventh. That is quite a difference.

Why fewer rules are crucial for innovation

Innovation flourishes in an environment where creativity and experimentation are given free rein. R&D employees are not the executors of standard processes; they must devise solutions for problems that have not been solved before, and this requires freedom.

Marco Coolen, foto © Bart van Overbeeke

Marco Coolen, photo © Bart van Overbeeke

Too many internal rules and procedures impede creativity. The more meetings, approval rounds, and reports required, the less time is left for the actual work of innovating. Companies that understand this well not only reduce bureaucracy but also create a culture in which employees feel ownership of their innovations.

The impact of bureaucracy on innovative strength

When an R&D employee gets stuck in a maze of internal regulations, something dangerous happens:

  1. Loss of momentum – Ideas get stuck in approval rounds and lose momentum.
  2. Less experimentation – Fear of rejection or complexity prevents innovative proposals from being made.
  3. Demotivation – Employees feel limited and become less involved in the innovation process.

The result? Innovation opportunities remain untapped, and talented employees look for an environment where they are given the freedom to build for the future.

What can you do as an employer?

To stimulate innovation, you need to remove the bureaucratic brakes. That means:

  • Cut unnecessary rules – Ask yourself: Does this procedure really contribute to innovation, or is it mainly a control mechanism?
  • Speed up decision-making – Ensure R&D teams get the green light for experiments quickly, without waiting for weeks.
  • Allow room for ownership – Let employees make their own choices and be responsible for their projects.
  • Accept mistakes as part of innovation – Fear of failure inhibits innovation. Create a culture in which experimentation is encouraged.

The gap between what employers think and what R&D employees experience is greater than many companies realize. While management teams often cling to structure and control, innovation teams need space and flexibility.

If you really want to accelerate innovation, you must dare to cut through the bureaucracy. By scrapping unnecessary rules, you not only give innovation room to breathe but also increase your employees' ownership and motivation. This keeps the energy where it belongs: in developing innovative solutions.

The World of Patents

With the help of Dutch and European patent attorney Marco Coolen (AOMB), we better understand the world of patents and licenses. How do they work, why are they important, and when do they lose their usefulness?

View The World of Patents Series