ObjectivEye: Revolutionising recruitment with AI precision
TNO today announced the creation of ObjectivEye, a spin-off that deploys AI tools for objective recruitment and selection.
Published on March 3, 2025
Image; TNO
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TNO has launched ObjectivEye, an AI-driven spin-off aiming to overhaul traditional recruitment by reducing bias and improving efficiency. Unlike typical methods dragging on for 42 days, ObjectivEye significantly accelerates recruitment by 30% and substantially improves role-candidate matches. Tested in various sectors and endorsed by prominent organisations, ObjectivEye is set to transform the HR landscape with data-driven precision. Drawing parallels to Pera, another AI recruitment revolutionary led by Rina Joosten-Rabou, ObjectivEye’s rise points to a promising future where subjective hiring woes are a thing of the past. Enthusiasts and sceptics alike must watch as the debate of human versus computer in HR gets a seismic shake-up. Curious to see how AI is changing the game? Join the story's unfolding in full detail.
Transforming recruitment through AI innovation
ObjectivEye emerges as TNO's latest technological breakthrough in recruitment automation. The platform addresses a critical issue in traditional hiring: the 42-day average recruitment cycle and the substantial financial impact of wrong hires, which costs companies an average of €29,000 per mismatched appointment. CEO Noura El Ouajdi highlights that in Europe, 40% of employees leave within six months of their appointment. ObjectivEye's solution promises to accelerate recruitment by up to 30%, utilizing TNO-validated AI technology to evaluate candidates from job descriptions to interview stages. The platform has already gained traction with prominent organizations, including De Nederlandsche Bank, the Ministry of Social Affairs, Medisch Spectrum Twente, and TNO itself, while the Tax Authorities and Rijkswaterstaat are considering pilot programs.
AI's rising role in talent assessment
The emergence of ObjectivEye parallels the success of Pera, another AI-driven recruitment platform that has demonstrated significant results in the field. Pera's system, developed over eight years with data from over five million employees, has remarkably improved hiring outcomes. Their implementation at Rituals' customer relations team achieved a 26% productivity increase. Both platforms address a fundamental challenge in traditional recruitment: human bias in candidate assessment. As Rina Joosten-Rabou, CEO of Pera, emphasizes, 'Computers are better recruiters than people,' noting that AI can identify connections that humans might miss. This technological approach is particularly relevant given that research shows 20% of employees generate 60% of output.
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Data-driven decision making
ObjectivEye's launch represents TNO's commitment to future-proof labor market solutions. Managing Director Marjoleine van der Zwan emphasizes the platform's role in bringing concrete innovations to market. The platform joins TNO's impressive portfolio of over 40 spin-offs and startups. This development aligns with the broader industry trend toward data-driven recruitment, where AI systems can analyze hundreds of markers in candidate profiles. Pera's system compares over 200 markers during candidate screening. This methodical approach addresses what Pera's research has identified as a critical flaw in traditional performance reviews, which showed almost no correlation with actual output.