Jeff Bezos invests in Dutch AI innovator Toloka
Jeff Bezos investment firm backs Toloka, a Dutch AI innovator combining human expertise with AI technology.
Published on May 8, 2025
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Amazon CEO Jeff Bezos' investment fund, Bezos Expeditions, has invested $72 million in Amsterdam-based AI company Toloka. This move offers the company the financial backbone to enhance its AI capabilities and expand its footprint, especially in the US market.
Toloka builds data solutions that integrate human expertise into AI development. The company emphasizes a hybrid model, where the technological prowess of AI is complemented and enhanced by the nuanced insights that only human experts can provide. This approach ensures that AI developments remain safe, reliable, and human-centered—a philosophy that resonates with its new investors.
In addition, the CTO of e-commerce company Shopify will take up the role of Executive Chairman of Toloka’s newly constituted Board of Directors. After a few investment rounds by Amazon into AI-giant Anthropic, Bezos investment firm now also led a large funding round into an AI company.
Phase of growth
Olga Megorskaya, founder and CEO of Toloka, said: "This investment marks a pivotal moment for Toloka as we enter a new phase of growth. With strong financial backing from strategic investors who deeply understand the AI landscape, we're now positioned to significantly scale our technological innovations at the critical intersection of human expertise and AI capabilities.”
In addition to its global headquarters in Amsterdam, Toloka has offices in the United States, Israel, Switzerland, and Serbia. In the past 10 years, the company supported clients, including Antropic, Amazon, and Microsoft with its data.
“Toloka’s unique approach to human-AI collaboration enables us to address the most pressing challenges in AI development today – ensuring systems are powerful, reliable, safe, and aligned with human values. As AI becomes increasingly integrated into global workflows, Toloka stands ready to power the next generation of solutions that intelligently combine human judgment with AI efficiency, setting new standards for what's possible in this rapidly evolving ecosystem,” she added.
