{"id":310195,"date":"2021-09-29T10:13:32","date_gmt":"2021-09-29T08:13:32","guid":{"rendered":"https:\/\/innovationorigins.com\/?post_type=selected&amp;p=310195"},"modified":"2021-09-29T10:13:32","modified_gmt":"2021-09-29T08:13:32","slug":"miljoeneninvestering-in-gouden-gids-2-0","status":"publish","type":"selected","link":"https:\/\/ioplus.nl\/archive\/nl\/selected\/miljoeneninvestering-in-gouden-gids-2-0\/","title":{"rendered":"Miljoeneninvestering in &#8216;Gouden Gids 2.0&#8217;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Durfinvesteerder <a href=\"https:\/\/manage.pressmailings.com\/click\/?id=44662136&amp;url=152409&amp;signature=hrEkecjqwvJZ31hdJL_3iqiignk\">No Such Ventures<\/a> een minderheidsbelang genomen in het online platform voor lokale dienstverleners <a href=\"https:\/\/manage.pressmailings.com\/click\/?id=44662136&amp;url=152410&amp;signature=KSdh6lNGsPc8fX11eKNcIm-c-pw\">Trustoo<\/a>. Met de investering wil de scale-up zijn positie in Nederland en Belgi\u00eb versterken en op korte termijn uitbreiden naar andere Europese landen. De Amsterdamse scale-up werd in 2019 opgericht door Lars Freriks en Pieter Westerhuis en heeft inmiddels ruim 30 medewerkers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Via Trustoo komen Nederlandse en Belgische consumenten in contact met lokale ondernemers. Inmiddels zijn er ruim 43.000 bedrijven actief in uiteenlopende branches, samen goed voor meer dan 360.000 aanvragen op het platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oprichters Lars Freriks: \u201cWij merken dat veel lokale MKB-ondernemers steeds vaker worstelen met hun online vindbaarheid. In plaats van dure SEO- en SEA-campagnes bieden wij ze een eigen plekje op ons platform. Zie ons als een online Gouden Gids, maar dan de 2.0 versie, met veel meer informatie en mogelijkheden.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTrustoo maakt het MKB online zichtbaar voor (nieuwe) klanten\u201d, zegt Reinder Lubbers, partner bij No Such Ventures. \u201cHet brengt daarmee vraag en aanbod samen waar klantervaring en transparantie voorop staan. Daarnaast kent het management deze markt op zijn duimpje en lijkt Trustoo qua product en klantervaring voorop te lopen op de rest van Europa, waardoor wij vertrouwen hebben in verdere internationale groei.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foto: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":1760,"featured_media":310198,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":""},"categories":[90877],"tags":[130666,19971,130669,130672,130675],"location":[6759],"internal_archives":[],"class_list":["post-310195","selected","type-selected","status-publish","has-post-thumbnail","hentry","category-digital-nl-nl","tag-gouden-gids-nl","tag-investeerder-nl","tag-naslagwerk-nl","tag-telefoonboek-nl","tag-trustoo-nl","location-nederland"],"blocksy_meta":[],"acf":[],"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2022\/04\/Trustoo-4124-scaled-1.jpg","coauthors":[],"author_meta":{"author_link":"https:\/\/ioplus.nl\/archive\/author\/arnoud-cornelissen\/","display_name":"Arnoud Cornelissen"},"relative_dates":{"created":"Posted 5 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on September 29, 2021","modified":"Updated on September 29, 2021"},"absolute_dates_time":{"created":"Posted on September 29, 2021 10:13 am","modified":"Updated on September 29, 2021 10:13 am"},"featured_img_caption":"AMSTERDAM - Trustoo. Foto: Diederik van der Laan \/ Dutch Photo Agency","tax_additional":{"category":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/digital-nl-nl\/\" class=\"advgb-post-tax-term\">Digital<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Digital<\/span>"],"slug":"category","name":"Categories"},"post_tag":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/tag\/gouden-gids-nl\/\" class=\"advgb-post-tax-term\">Gouden Gids<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/tag\/investeerder-nl\/\" class=\"advgb-post-tax-term\">investeerder<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/tag\/naslagwerk-nl\/\" class=\"advgb-post-tax-term\">naslagwerk<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/tag\/telefoonboek-nl\/\" class=\"advgb-post-tax-term\">telefoonboek<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/tag\/trustoo-nl\/\" class=\"advgb-post-tax-term\">Trustoo<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Gouden Gids<\/span>","<span class=\"advgb-post-tax-term\">investeerder<\/span>","<span class=\"advgb-post-tax-term\">naslagwerk<\/span>","<span class=\"advgb-post-tax-term\">telefoonboek<\/span>","<span class=\"advgb-post-tax-term\">Trustoo<\/span>"],"slug":"post_tag","name":"Tags"},"language":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/\" class=\"advgb-post-tax-term\">NL<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">NL<\/span>"],"slug":"language","name":"Tags"},"post_translations":{"linked":[],"unlinked":[],"slug":"post_translations","name":""},"location":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/location\/nederland\/\" class=\"advgb-post-tax-term\">Nederland<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Nederland<\/span>"],"slug":"location","name":"Locations"},"internal_archives":{"linked":[],"unlinked":[],"slug":"internal_archives","name":"Internal Archives"}},"series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/selected\/310195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/selected"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/selected"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/310198"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=310195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=310195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=310195"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=310195"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=310195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}