{"id":300787,"date":"2021-07-22T18:22:43","date_gmt":"2021-07-22T16:22:43","guid":{"rendered":"https:\/\/innovationorigins.com\/?post_type=selected&p=300787"},"modified":"2021-07-22T18:22:43","modified_gmt":"2021-07-22T16:22:43","slug":"lumo-labs-announces-investment-in-urban-sports-culture-community-platform-citylegends","status":"publish","type":"selected","link":"https:\/\/ioplus.nl\/archive\/en\/selected\/lumo-labs-announces-investment-in-urban-sports-culture-community-platform-citylegends\/","title":{"rendered":"LUMO Labs announces investment in urban sports & culture community platform CityLegends"},"content":{"rendered":"\n

Through its LUMO Fund II, LUMO Labs<\/a> is making a substantial early-stage investment in CityLegends<\/a>, an emerging urban lifestyle startup. The CityLegends platform connects the urban sports \u2013 also known as action sports \u2013 and urban culture communities of athletes and artists to meet and compete. CityLegends\u2019 founders and team members themselves are part of this emerging global culture and developed the platform to empower and grow the community.<\/p>\n\n\n\n

CityLegends is an urban sports and culture platform for capturing and sharing \u201cspots,\u201d \u201cjams\u201d and \u201cchallenges.\u201d It has huge community potential due to its scalability and a unique, culturally influential audience. CityLegends is currently active in the Netherlands and Belgium.<\/p>\n\n\n\n

\u201cWe are building a platform for the local and global community of unbound urban athletes and artists,\u201d said Jimmy Hermans, co-founder and CEO of CityLegends. \u201cCityLegends is about capturing and sharing video-based creativity and passion for \u2018spots,\u2019 \u2018challenges\u2019, \u2018battles\u2019 and \u2018jams\u2019 with others.\u201d<\/p>\n\n\n\n

\u201cUrban mentality is very much \u2018do it yourself, but do it together,\u2019 and this is exactly the same mentality that we found at LUMO Labs,\u201d Hermans said. \u201cWe are proud and thrilled to have the LUMO team and their community of \u2018unbound experts\u2019 by our side as we take CityLegends to the next level.\u201d<\/p>\n\n\n\n

LUMO Labs\u2019 seed funding and support through its Venture Builder Program will allow CityLegends to further develop the platform and expand its community in Europe and the USA. LUMO\u2019s investment follows CityLegends\u2019 pre-seed funding in 2020 from Belgium accelerator imec.istart.<\/p>\n\n\n\n

LUMO Labs is investing based on the quality of the team, scalability of the proposition, and CityLegends\u2019 impact on vitality and community connection.\u00a0CityLegends has a very powerful founding team, said LUMO Labs founding partner Sven Bakkes. \u201cThe founders know their community extremely well,\u201d Bakkes added. \u201cThey also know how to use their business and tech skills to the community\u2019s advantage and are determined to do whatever it takes to make their vision for a strong and connected Urban Sports community happen.\u201d<\/p>\n\n\n\n

CityLegends\u2019 use of emerging technology, including artificial intelligence and augmented reality, fits LUMO Labs\u2019 impact-driven investment focus, as it does so to contribute to health and wellbeing as well as sustainable cities and communities. <\/p>\n\n\n\n

\u201cAmong many other good things like physical activity and fun, urban sports is about guts, confidence, and perseverance,\u201d said LUMO Labs founding partner Andy L\u00fcrling. \u201cCityLegends builds connections and influence for its community without compromising on the free and open urban culture. Their impact potential is huge because of the scalability and perfect market fit of their proposition.\u201d<\/p>\n\n\n\n

The CityLegends team will work from LUMO Labs offices at High Tech Campus Eindhoven<\/a> with additional bases at Eindhoven Area 51 (Urban Sports & Culture Center) and in Belgium.<\/p>\n\n\n\n

Urban Lingo info by CityLegends\u2019 founder Jimmy Hermans:\u00a0<\/strong><\/h4><\/path><\/svg><\/div>
\n

Urban lifestyle is an emerging youth culture that views cities as playgrounds for unbound athletes and artists. It is a streetwise scene that values creative freedom, imagination, collaboration, generosity, skill acquisition, and constant improvement. Urban is a way of life \u2026 for life.\u00a0<\/p>\n\n\n\n

Urban sports \u2013 also known as action sports \u2013 include, for example, skateboarding, BMX, parkour, inline skating, street football, and dance.\u00a0\u00a0<\/p>\n\n\n\n

Urban lifestyle terms:<\/strong><\/p>\n\n\n\n

Spots<\/strong> are the places where you experience urban and cultural life: where you meet others and where you fall down and get up again to learn that one cool trick. It can be a small spot around the corner or a big park. <\/p>\n\n\n\n

Jams<\/strong> are the places and moments where you train with a chill vibe, challenge each other and meet peers. Urban sports and culture is not something you do casually; it is a lifestyle.<\/p>\n\n\n\n

Challenges<\/strong> and battles have a broad definition. It can be that one special place where you always wanted to do a trick or a battle, tournament or any other competition. In competitions, the winners aren\u2019t necessarily the best athletes but athletes with the most creativity.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"author":1568,"featured_media":122229,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":""},"categories":[34665],"tags":[76789,8625],"location":[],"internal_archives":[],"class_list":["post-300787","selected","type-selected","status-publish","has-post-thumbnail","hentry","category-health","tag-citylegends","tag-lumo-labs"],"blocksy_meta":[],"acf":[],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/","display_name":"Bart Brouwers"},"relative_dates":{"created":"Posted 5 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on July 22, 2021","modified":"Updated on July 22, 2021"},"absolute_dates_time":{"created":"Posted on July 22, 2021 6:22 pm","modified":"Updated on July 22, 2021 6:22 pm"},"featured_img_caption":"","tax_additional":{"category":{"linked":["Health<\/a>"],"unlinked":["Health<\/span>"],"slug":"category","name":"Categories"},"post_tag":{"linked":["CityLegends<\/a>","Lumo Labs<\/a>"],"unlinked":["CityLegends<\/span>","Lumo Labs<\/span>"],"slug":"post_tag","name":"Tags"},"language":{"linked":["EN<\/a>"],"unlinked":["EN<\/span>"],"slug":"language","name":"Tags"},"post_translations":{"linked":["pll_60f99b34caa2d<\/a>"],"unlinked":["pll_60f99b34caa2d<\/span>"],"slug":"post_translations","name":""},"location":{"linked":[],"unlinked":[],"slug":"location","name":"Locations"},"internal_archives":{"linked":[],"unlinked":[],"slug":"internal_archives","name":"Internal Archives"}},"series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/selected\/300787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/selected"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/selected"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=300787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=300787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=300787"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=300787"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=300787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}