![](\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2017\/05\/Beeld-HTmD-DTW-1-150x150.jpeg\")
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The <\/span>Dutch Technology Week<\/span><\/a> is in full swing. Common criticism is that technology should be linked to design more. And that\u2019s why, on May 16<\/span>th<\/span>, High Tech meets Design took place, a big brainstorm session about the collaboration between these two units. All attendees felt that technology and design work better in combination with each other. Or as Martijn Paulen, Director of the Dutch Design Foundation, summarized it: \u201cLet technicians and designers make love together.<\/span><\/p>\n <\/p>\n \u201cI think when you bring technicians and designers together for a common challenge, you have fireworks.\u201dMartijn Paulen, Director Dutch Design Foundation<\/cite><\/p><\/blockquote>\n The panel discussion <\/p>\n Add a designer <\/p>\n Other initiatives <\/p>\n Well on the way <\/p>\n Technicians, designers, and inhabitants The Dutch Technology Week is in full swing. Common criticism is that technology should be linked to design more. And that\u2019s why, on May 16th, High Tech meets Design took place, a big brainstorm session about the collaboration between these two units. All attendees felt that technology and design work better in combination with each […]<\/p>\n","protected":false},"author":1636,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[490,699,8537,8542,10818,10820,829],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-98525","post","type-post","status-publish","format-standard","hentry","category-sustainability-nl","tag-design-en","tag-dtw","tag-dtw17","tag-dtw2017","tag-high-tech-meets-design","tag-htmd","tag-technology"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Leslie van Dijk","author_link":"https:\/\/ioplus.nl\/archive\/author\/leslie\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["design<\/a>","DTW<\/a>","DTW17<\/a>","DTW2017<\/a>","High tech Meets Design<\/a>","HTMD<\/a>","technology<\/a>"],"unlinked":["design<\/span>","DTW<\/span>","DTW17<\/span>","DTW2017<\/span>","High tech Meets Design<\/span>","HTMD<\/span>","technology<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 9 years ago"},"absolute_dates":{"created":"Posted on May 18, 2017","modified":"Updated on May 18, 2017"},"absolute_dates_time":{"created":"Posted on May 18, 2017 6:00 am","modified":"Updated on May 18, 2017 6:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/98525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1636"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=98525"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/98525\/revisions"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=98525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=98525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=98525"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=98525"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=98525"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=98525"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=98525"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=98525"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=98525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAfter a welcome speech by Martijn Paulen, it\u2019s time for a panel discussion. The four members of this ar Geert Christiaansen of Design Innovation at Philips Design<\/a>, Guido D\u2019hert of Accenture<\/a>, Koen Snoeckx of Baltan Laboratories<\/a> and Marijn van der Poll of Conceptual Thinking<\/a>. These four men all already have a foot in both the world of technology and in the world of design. All four unanimously agree: Yes, it\u2019s a good thing that technology and design are collaborating more and more. The more the better and the faster the better.<\/p>\n
\nThere are three things you need to combine if you want to be successful with innovation: business aspect, technology and human aspect. And you have to bring them together in the initial phase. The sooner you bring them together, the better, according to Christiaansen. His panel members agree with this. \u201cBy adding a designer, you know whether a technology also has value. You don\u2019t learn that by developing the technology.\u201d It is, however, important that the designer isn\u2019t only involved in the initial stage. Because you work from trust, transparency, reciprocity and not being afraid to give each other the credits, according to Snoeckx.<\/p>\n
\nHigh Tech meets Design isn\u2019t the first initiative to connect technology and design. There are now Creative Residencies, where a designers settles on the High Tech Campus. Another example is the What if Lab Marathon, where a designer can execute his ideas for the Eindhoven Marathon. During High Tech meets Design, the winner of this was announced. This way the connection between companies and designers gets further developed in Eindhoven. To keep making this link, Explorations for cooperations is a part of High Tech meets Design. Four companies pitch their new invention or technology. Then the companies and designers literally sit around the table to brainstorm. \u00a0The outcomes of this are presented during the Dutch Design Week. That way we also connect the Dutch Design Week and the Dutch Technology Week, says Paulen.<\/p>\n
\n\u2018We are already well on our way.\u2019 Is the general note. It is more about continuation, but how? Is the question. \u201cFAST! By simply letting them experience it.\u201d And if you experience such a journey, you notice you\u2019re moving forward, says van Der Poll. He sees it, so do his panel members, as a great importance to change thinking processes. \u201cWe need to start thinking differently. Now we\u2019re talking about technology and creativity. We think that that\u2019s a totally different thing. Technology is supposedly designing a shaver and creativity is watercolor painting. A different view on these concepts is necessary.\u201d<\/p>\n
\nAccording to Paulen, it\u2019s not a bad thing that there are only designers and technicians in the room now. High Tech meets Design was set up so that these groups can come in contact with each other. It is the part behind the scenes, but the inhabitants do need to know what\u2019s going on. Where in the city the new possibilities are and that they are involved in the prototypes, says Paulen. So that when the technicians and designers have made love: \u201cAs a citizen of Eindhoven, you fall back in love with the city.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"