{"id":78787,"date":"2016-12-18T06:31:11","date_gmt":"2016-12-18T05:31:11","guid":{"rendered":"https:\/\/e52.nl\/?p=78787"},"modified":"2016-12-18T06:31:11","modified_gmt":"2016-12-18T05:31:11","slug":"tomorrow-is-good-daan-kersten-my-companys-real-value","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/tomorrow-is-good-daan-kersten-my-companys-real-value\/","title":{"rendered":"[TOMORROW IS GOOD] Daan Kersten: Our Company’s Real Value"},"content":{"rendered":"

Tomorrow is good.<\/em><\/p>\n

\"Screen<\/a>In a weekly column, alternately written by Lucien Engelen, Maarten Steinbuch, Carlo van de Weijer and Daan Kersten, E52 tries to find out what the future will look like. All four contributors<\/a> are \u2013 in addition to their \u2018normal\u2019 groundbreaking work \u2013 linked to SingularityU The\u00a0Netherlands<\/a>, the organization that focuses on spreading knowledge about technologies that can provide solutions to the problems of our time. This Sunday, it\u2019s Daan Kersten\u2018s turn.<\/em><\/span><\/p>\n

By\u00a0Daan Kersten<\/strong><\/span><\/p>\n

\"SU<\/a><\/p>\n

I write this column overlooking the Pacific in Venice Beach and feel chased by Bart who asks me for the text. Since this wonderful place on earth is lagging 9 hours behind Eindhoven, I imagine myself in the luxury of time. It\u2019s ten degrees warmer than in Eindhoven and the <\/span>weather forecast <\/span>for tomorrow <\/span>is<\/span> even better.<\/u><\/u><\/span><\/p>\n

The expansion of our fast growing <\/span>company<\/span> in the United States brings me in California. With its extensive\u00a0<\/span>aeronautical<\/span> and especially <\/span>space<\/span> cluster<\/span>,<\/span> Los Angeles is the place where we are challenged to continue scaling <\/span>our 3D metal printing technology. <\/span>So the rocket engines <\/span>of tomorrow will become better and cheaper.<\/span>The exploration\u00a0of new planets and organizing space travel is approaching fast and startups with great ambitions are all around us, following the example of inspiring entrepreneurs like Elon Musk of SpaceX \u2013\u00a0about whom I wrote before<\/a>\u00a0\u2013 and Jeff Bezos of Amazon.<\/u><\/u><\/p>\n

In the car with our future business partner, he asked me about\u00a0my ambitions for the future of our company. I replied that we want to be <\/span>the global leader <\/span>in the field of industrial metal 3D printing. <\/span>That was not the answer he was looking for. He wanted to know to what value we would want\u00a0to <\/span>grow<\/span> our company. <\/span>\u201cNo idea,\u201d I said, because we are not really aiming at that kind of value. We mainly want to serve our customers <\/span>best and by doing so grow and build a flourishing <\/span>business. Both my co-founder Jonas <\/span>and<\/span> I come from a family business. <\/span>That might be one of the reasons that we are more focused on the long term. Also,\u00a0this is <\/span>likely<\/span> a more European style of doing business. How different <\/span>is it <\/span>in the US where you start a company to sell it, and success is defined in terms of business valuation.<\/u><\/u><\/span><\/p>\n

Wouldn\u2019t it be wonderful if our company could grow into a beautiful industrial company that offers an inspiring\u00a0<\/span>work-<\/span>environment for many talented young and older people? And wouldn\u2019t it be super cool if <\/span>Jonas<\/span>\u2019 and my children could take over the baton one day, if\u00a0they would have<\/span> the <\/span>ambition and abilities? Isn<\/span>\u2019<\/span>t\u00a0<\/span>continuously\u00a0<\/span>building a business for the next generation a much <\/span>loftier<\/span> ambition than quickly selling your shares and\u00a0<\/span>accidentally<\/span> charging your bank account?<\/u><\/u><\/span><\/p>\n

Gazing over the Pacific waves, Eindhoven<\/span> lures <\/span>again<\/span> \u2013 even despite the beautiful weather, the palm trees and nice temperature. I will see my <\/span>children and<\/span> can resume the work with our rapidly growing team, in order to fulfil\u00a0our long-term ambitions. <\/span>With our exponential technology, we will make tomorrow better; many many tomorrows hopefully.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tomorrow is good. In a weekly column, alternately written by Lucien Engelen, Maarten Steinbuch, Carlo van de Weijer and Daan Kersten, E52 tries to find out what the future will look like. All four contributors are \u2013 in addition to their \u2018normal\u2019 groundbreaking work \u2013 linked to SingularityU The\u00a0Netherlands, the organization that focuses on spreading […]<\/p>\n","protected":false},"author":1619,"featured_media":78785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[7809],"tags":[4737,4741,482,486,484,827,7811],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-78787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-additive-industries","tag-daan-kersten","tag-economy","tag-geen-categorie-en","tag-innovation","tag-start-ups","tag-tomorrow-is-good"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Daan Kersten","author_link":"https:\/\/ioplus.nl\/archive\/author\/daan-kersten\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2016\/12\/venice-beach-1-300x187.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Opinion<\/a>"],"unlinked":["Opinion<\/span>"]},"tags":{"linked":["Additive Industries<\/a>","Daan Kersten<\/a>","economy<\/a>","Geen categorie<\/a>","innovation<\/a>","start-ups<\/a>","Tomorrow is Good<\/a>"],"unlinked":["Additive Industries<\/span>","Daan Kersten<\/span>","economy<\/span>","Geen categorie<\/span>","innovation<\/span>","start-ups<\/span>","Tomorrow is Good<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 9 years ago"},"absolute_dates":{"created":"Posted on December 18, 2016","modified":"Updated on December 18, 2016"},"absolute_dates_time":{"created":"Posted on December 18, 2016 6:31 am","modified":"Updated on December 18, 2016 6:31 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/78787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1619"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=78787"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/78787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/78785"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=78787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=78787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=78787"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=78787"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=78787"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=78787"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=78787"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=78787"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=78787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}