![\"Van](\"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2019\/06\/unnamed-12.jpg\")
<\/a>De Best Client Award,<\/em>\u00a0de speciale prijs van Dutch Design Awards voor opdrachtgevers die designers en vormgeving strategisch inzetten voor hun organisatie, gaat naar Brabantia. Volgens de jury “kiest Brabantia met leiderschap, creativiteit en de inzet van verschillende disciplines en experts voor een eigentijdse aanpak. De herpositionering van het familiebedrijf mag dankzij de samenwerkingen met Proud Design, Bovil en Studio Aandacht een klinkend succes genoemd worden en daarmee wint Brabantia dit jaar de Best Client Award.”<\/p>\n Het Brabantia van nu<\/strong> “Met een werkwijze die getuigt van lef en de liefdevolle aanpak van een ambachtsman” sleept Tom van Soest dit jaar de Young Designer Award in de wacht.\u00a0<\/p>\n","protected":false},"author":1568,"featured_media":75221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[1039],"tags":[8564,7831,298],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-75220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl-nl","tag-ddw-dutch-design-awards","tag-ddw16-en","tag-design"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2016\/10\/unnamed-11-1-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["DDW Dutch Design Awards<\/a>","DDW16<\/a>","design<\/a>"],"unlinked":["DDW Dutch Design Awards<\/span>","DDW16<\/span>","design<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 9 years ago"},"absolute_dates":{"created":"Posted on October 30, 2016","modified":"Updated on October 30, 2016"},"absolute_dates_time":{"created":"Posted on October 30, 2016 12:42 am","modified":"Updated on October 30, 2016 12:42 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/75220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=75220"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/75220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/75221"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=75220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=75220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=75220"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=75220"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=75220"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=75220"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=75220"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=75220"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=75220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDe opdracht voor de herpositionering luidde: \u2018Maak Brabantia weer bemind in plaats van alleen bekend\u2019. Door de intensieve samenwerking met verschillende ontwerpbureaus is dat gelukt, constateert de jury. “Zowel op productniveau, als in de communicatie (online \u00e9n offline) heeft het merk een eigentijdse transformatie ondergaan, zonder aan kwaliteit in te boeten. Het commerci\u00eble succes van de herpositionering is overtuigend. Dit resultaat is toe te schrijven aan een goede selectie van ontwerpers en ontwerpbureaus door CEO Tijn van Elderen en de value director (Brand, Marketing & Product Innovation) Mechteld Petersen. Een excellent voorbeeld van goed opdrachtgeverschap.”<\/p>\n","protected":false},"excerpt":{"rendered":"