Every generation has its own opportunities and challenges. No one understands how the baby boomers are still benefiting from the many good years gone by while the young people in our society are far from seeing these benefits like Philips CEO Frans van Houten. \u201cTake the recent economic crisis, which has hampered your entrance into the labour market. Many of you are unemployed, which is frustrating and may affect your future. But I urge you not to lose heart.\u201d<\/p>\n
Van Houten\u00a0appeals to “Generation Y” at the introduction of Brainport’s revamped strategy<\/a>.<\/p>\n Van Houten: “My generation has only part of the solution to global challenges, such as climate change, population growth, poverty, hunger and chronic diseases like diabetes and cancer. We need your energy and your fresh insight. You must have the courage to choose a radically different approach and path that my generation cannot provide.\u201d<\/p>\n But Frans van Houten\u00a0also identifies more opportunities than problems facing today’s youth: \u201cWhen I look at your generation, I see a huge potential to change the world for the better. You are confident, expressive, open-minded and optimistic. From the day you were born you have lived in a digital world: you are always connected to one another and constantly sharing your experiences. And you are probably the best-educated generation in history. Your energy and enthusiasm are very welcome at innovative companies like Philips.\u201d<\/p>\n Van Houten is critical of his own generation, but emphasises that it was prepared to take the necessary steps for change.<\/p>\n \u201cThe old economy \u2013 which my generation inherited and whose limits have now been reached \u2013 is linear. Products are used in a specific way, discarded and then replaced by a new version. This is inefficient and creates unsustainable waste. In the circular economy \u2013 which hopefully you will all embrace \u2013 products are developed and manufactured to be (re)used multiple times or even endlessly. (\u2026) My generation has contributed to the world as it is today, but you will prepare the world for the future. I am very curious as to what you, as members of Generation Y, can all achieve with your efforts and creativity. I am convinced that you will bring us one step closer to a more strongly connected and sustainable world.\u201d<\/p>\n (photo (c) Brainport)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Every generation has its own opportunities and challenges. No one understands how the baby boomers are still benefiting from the many good years gone by while the young people in our society are far from seeing these benefits like Philips CEO Frans van Houten. \u201cTake the recent economic crisis, which has hampered your entrance into […]<\/p>\n","protected":false},"author":1585,"featured_media":6935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[482,486,2521,829],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-7133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-economy","tag-geen-categorie-en","tag-philips-en","tag-technology"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Christa Parrish","author_link":"https:\/\/ioplus.nl\/archive\/author\/christa-parrish\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2015\/06\/frans-van-houten-foto-Brainport-1-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["economy<\/a>","Geen categorie<\/a>","Philips<\/a>","technology<\/a>"],"unlinked":["economy<\/span>","Geen categorie<\/span>","Philips<\/span>","technology<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 11 years ago","modified":"Updated 11 years ago"},"absolute_dates":{"created":"Posted on June 1, 2015","modified":"Updated on June 1, 2015"},"absolute_dates_time":{"created":"Posted on June 1, 2015 9:18 am","modified":"Updated on June 1, 2015 9:18 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/7133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1585"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=7133"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/7133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/6935"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=7133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=7133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=7133"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=7133"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=7133"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=7133"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=7133"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=7133"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=7133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}