{"id":69877,"date":"2016-09-06T15:29:38","date_gmt":"2016-09-06T13:29:38","guid":{"rendered":"https:\/\/e52.nl\/?p=69877"},"modified":"2016-09-06T15:29:38","modified_gmt":"2016-09-06T13:29:38","slug":"parktheater-searches-for-new-ways-to-reach-internationals","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/parktheater-searches-for-new-ways-to-reach-internationals\/","title":{"rendered":"Parktheater searches for new ways to reach internationals"},"content":{"rendered":"

On the grassfield outside of the Parktheater men with broad arms are dismantling the wooden theater. The festival ground is taken down, slowly everything gets back to normal again. It’s a wrap, Best of the Fest. Part of Hallo Cultuur!, the traditional start of the new cultural season. This year’s edition is over, but behind the scenes new plans are already being made. Not only for the next programme but also: How do you reach internationals? Who are these people? And why do they come to a theater? These and many more questions were part of a reading about internationals; In transit to a international Parktheater. Alongside other cultural institutions, the municipality of Eindhoven and other interested organisations,\u00a0knowledge was shared. Moreover,\u00a0the Parktheater presented their focus on internationals for the new season.<\/p>\n

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\nIt has always been a matter of concern; how do you reach expats, internationals and other internationally minded people? How do you get these people into the theater? Loes Barkema of\u00a0the Parktheater did research on this topic, eventually she met Carola Eijsenring of\u00a0Indigo Wereld. In collaboration with the TU\/e, she developed the program: ‘Get in touch with people and places in Eindhoven<\/em>.’ The program was developed for the international employees of the TU\/e and their spouses. To get more awareness for the program Eijssenring made two special routes for Hallo Cultuur! for internationals. With this approach they could get familiar with the local cultural offerings.<\/p>\n

In these routes the Parktheater was a hotspot. This was not without a reason, because last season the Parktheater experimented a lot with new initiatives for internationals. Such as language-independent shows,\u00a0with\u00a0special focusgroups wich evaluaded the evenings. Eijsenring: \u201cThese evenings were extremely useful. We’ve got a lot of information out of this. For example, communication is still a thing to be concerned about. There already are a lot of language-independant shows or theater shows with subtitles but this isn’t always known within the international community. Another thing what we’ve heard a lot is that they lacked opera. In short, these evenings provided us with a lot of useful information.\u201d<\/p>\n

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Rob van Gijzel \u2013 the city’s departing mayor \u2013 has already expressed himself about an international theater in the city of Eindhoven. But at the Parktheater they try to feed the needs of the internationals as well, because they think there is a shortage of cultural offerings in the city. For the upcoming cultural season they presented the focus on reaching internationals:<\/p>\n