{"id":62087,"date":"2016-06-08T13:46:00","date_gmt":"2016-06-08T11:46:00","guid":{"rendered":"https:\/\/e52.nl\/?p=62087"},"modified":"2016-06-08T13:46:00","modified_gmt":"2016-06-08T11:46:00","slug":"just-estonishing-peter-kentie-fan-of-estonia-gets-estonia-as-a-fan","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/just-estonishing-peter-kentie-fan-of-estonia-gets-estonia-as-a-fan\/","title":{"rendered":"Just ESTonishing: Peter Kentie, fan of Estonia, gets Estonia as a fan"},"content":{"rendered":"

He already was a big fan of Estonia for some time, but now Estonia has also become a huge fan of his. Peter Kentie, in everyday life the managing director of city marketing organization Eindhoven365<\/a> but also e-Resident of Estonia, can still hardly believe it. In a few days time, his idea for\u00a0a new corporate identity for the Baltic state, became a real hype in the whole country. Even the Prime Minister tweeted about it.<\/p>\n

\"tweetpremier<\/a><\/p>\n

Kentie was in Estonia for a startup conference and had agreed to talk about the marketing strategy of Eindhoven. But he did not come empty handed. In his luggage he carried\u00a0the concept of “Just ESTonishing”<\/a>, a nod to the three letters that Estonia\u00a0uses as a country distinction on\u00a0the number plates of their cars. One and a half years he had worked on it in silence – “my colleagues and friends in Eindhoven have actively contributed” – but now the time was there to show the design of his concept.<\/p>\n

\"ESTonia\"<\/a><\/p>\n

Kentie immediately hit bull’s eye. Of course there were people who thought it odd that a Dutchman came to Estonia to tell how the country\u00a0could put itself in the spotlights, but they were the exceptions. Kentie appeared\u00a0live on national TV, he was greeted everywhere, people wanted to be on a picture with the now famous Eindhovenaar,\u00a0and the prime minister showed himself a big fan – in public. “This is unbelievable, I couldn’t have expected a thing like this. The Estonians are really touched in their hearts that an e-Resident has\u00a0done this, and free of charge.”<\/p>\n

\"Kentie's<\/a>
Kentie’s e-Resident card: it makes him a digital native of Estonia.<\/figcaption><\/figure>\n

Part of the Estonian population obviously still asks why. “Out of love for the country, to give something back,” says Kentie. “And to show the world the example of Estonia as an unparalleled\u00a0digital government.”<\/p>\n

The Eindhovenaar fell in love with Estonia years ago, but also saw that the Estonian story could be told better. Had<\/em> to be told better. “From the outside you can see more and you can give more. There was no assignment, and I haven’t contacted them. At 2,200 kilometers distance, I shaped\u00a0an idea, an -est concept that may not even be so unique, but very visually powerful and performed consistently. It is applicable to all areas: attracting talent, tourism, merchandising, mobile and social media. Take a look at some examples I have collected on justestonishing.com<\/a>.”<\/p>\n

\"More<\/a>
More than 40 different t-shirts have been made by an Estonian who lives in Brazil. The shirts are for sale on http:\/\/standfold.bigcartel.com\/products<\/figcaption><\/figure>\n

The whole thing also works out nicely for Eindhoven, Kentie notices. “Our city has become known in the right networks. Representatives of the Estonian Parliament want to come here, and the relationship can mutually mean a lot to us. Eindhoven as a shining example of a smart society that occasionally uses unconventional acts and therefore wins the attention of an entire country. Isn’t that cool?”<\/p>\n

\"ESTonishing2\"<\/a><\/p>\n

But\u00a0it not only started because of the admiration Kentie feels\u00a0for Estonia; he also sees similarities between his home town and the country he is an e-Resident of. “We’re both a small player with a positive impact on global society. The difference is that Eindhoven has invested well in the city brand and the marketing of it. That helped our reputation and our visibility significantly. And yes, in Eindhoven we have been\u00a0too modest for too long as well. But\u00a0we have a great story to tell.”<\/p>\n

\"The<\/a>
The largest national newspaper in Estonia, Postimees, held a poll on Kentie’s EST concept: 95 percent of the 10,500 votes turned out positive<\/figcaption><\/figure>\n

Now that\u00a0Kentie is back in Eindhoven,\u00a0he can only watch the development of his brand from a distance. Although he described a lot of the possibilities for EST on his blog, it now is out of his hands. “The concept justestonishing.com<\/a> is now open source, so ‘free for all’.” Quite literally, because Kentie didn’t\u00a0receive a penny for all his work. “This was my way of giving something back to the country that offered\u00a0me so\u00a0much.”<\/p>\n

That’s an exciting period for the designer. “Although it is open source, the brand will have to be monitored to prevent it from becoming a gimmick. But if they continue to embrace it like they did last week, this will all turn out quite right.”<\/p>\n

To see more of Kentie’s work, visit his portfolio<\/a>.<\/strong><\/em><\/p>\n

\"Live<\/a>
Live on national tv<\/figcaption><\/figure>\n

\"Screen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

He already was a big fan of Estonia for some time, but now Estonia has also become a huge fan of his. Peter Kentie, in everyday life the managing director of city marketing organization Eindhoven365 but also e-Resident of Estonia, can still hardly believe it. In a few days time, his idea for\u00a0a new corporate […]<\/p>\n","protected":false},"author":1568,"featured_media":61922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[490,482,3516,7082,484,7084],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-62087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-design-en","tag-economy","tag-eindhoven-en","tag-estonia","tag-innovation","tag-peter-kentie-en"],"blocksy_meta":[],"acf":{"subtitle":"\"The concept justestonishing.com is now open source, so 'free for all'.\" Quite literally, because Kentie didn't\u00a0receive a penny for all his work.","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2016\/06\/estonishingpremier-est-1-300x172.png","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["design<\/a>","economy<\/a>","Eindhoven<\/a>","Estonia<\/a>","innovation<\/a>","Peter Kentie<\/a>"],"unlinked":["design<\/span>","economy<\/span>","Eindhoven<\/span>","Estonia<\/span>","innovation<\/span>","Peter Kentie<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on June 8, 2016","modified":"Updated on June 8, 2016"},"absolute_dates_time":{"created":"Posted on June 8, 2016 1:46 pm","modified":"Updated on June 8, 2016 1:46 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/62087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=62087"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/62087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/61922"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=62087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=62087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=62087"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=62087"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=62087"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=62087"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=62087"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=62087"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=62087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}