{"id":55123,"date":"2016-04-12T09:00:00","date_gmt":"2016-04-12T07:00:00","guid":{"rendered":"https:\/\/e52.nl\/?p=55123"},"modified":"2016-04-12T09:00:00","modified_gmt":"2016-04-12T07:00:00","slug":"game-developer-hulan-we-could-create-a-high-tech-campus-version-of-sim-city","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/game-developer-hulan-we-could-create-a-high-tech-campus-version-of-sim-city\/","title":{"rendered":"Game Developer Hulan: &#8216;We Could Create A High Tech Campus Version Of Sim City&#8217;"},"content":{"rendered":"<p>Hulan is the only gamedeveloper on High Tech Campus Eindhoven. If they were to produce a game based on campus it would be about parking. Co-founder Rob Hulsen (38) \u201cI can never remember where I left my car at the end of a work day.\u201d Other co-founder Jeffrey Lanters (22): \u201cOr we should produce a campus-version of Sim City, everybody likes to be in charge.\u201d<!--more--><\/p>\n<p><a href=\"http:\/\/www.hightechcampus.com\/companies\/hulan\" target=\"_blank\">Hulan<\/a> produces educational games. That started at home, where Rob Hulsen tirelessly tried to educate his children on grammar. \u201cA book can be a very dull thing to children, because they don\u2019t see what they have to gain from it. The moment you turn it into a game, all of a sudden grammar becomes a number one priority for them.\u201d<\/p>\n<p>Upon founding Hulan, the step from a Maastricht living room to an office on High Tech Campus in Eindhoven and elementary schools was made. Soon, Hulan drew interest from a party that educated a group as old as 20 to 25 years. Fontys contacted the developer.<\/p>\n<blockquote><p>We could create a Sim City type campus-game.\u201d<\/p><\/blockquote>\n<p>The next step was to create games specifically designed for university students. One of those: \u2018Ready For Class\u2019, placed teacher students in front of class, letting them manage all the things that come with educating a large group of children. Hulsen: \u201cWe suddenly saw that 20-something men and women were open to being educated through games.\u201d<\/p>\n<p>The assignment and content for a game, always comes from the client. Like the time a fast-food company contacted Hulan. Asking them to create a game that would re-educate their pizza-delivery people. Hulsen and Lanters took the assignment from the fast-food company and let their nine-headed team think the game through. Result: A <a href=\"http:\/\/hulan.nl\/showcase\/all\" target=\"_blank\">game<\/a> every new delivery driver has to complete before starting work.<\/p>\n<p>They are a somewhat strange duo: Lanters: 22, wearing large earrings with a background in game-development, and Hulsen: 38, with a background in business, looking very much like all other businessmen on campus. His checkered shirt tucked into his pants.<\/p>\n<figure id=\"attachment_55121\" aria-describedby=\"caption-attachment-55121\" style=\"width: 359px\" class=\"wp-caption alignright\"><a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/04\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-55121\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/04\/2-300x225.jpg\" alt=\"Rob Hulsen (Links) en Jeffrey Lanters (Rechts) van Hulan\" width=\"359\" height=\"269\" \/><\/a><figcaption id=\"caption-attachment-55121\" class=\"wp-caption-text\">Rob Hulsen (Links) en Jeffrey Lanters (Rechts) van Hulan<\/figcaption><\/figure>\n<p>The two of them came to campus because of the density of companies on a square mile. \u201cThere\u2019s a lot of knowledge to be found so close toe ach other, that benefits us as a startup\u201d, Hulsen says. But even with interaction as a strong point for campus, this could be improved. \u201cOn this floor (4th floor on HTC 32) there\u2019s a lot of interaction. But other than here, we don\u2019t really know any of the companies.\u201d<\/p>\n<p><strong>Campus-game<\/strong><br \/>\nThe <a href=\"https:\/\/innovationorigins.com\/het-eindhovense-startup-ecosysteem-infographic\/\" target=\"_blank\">square<\/a> mile sometimes can feel like a jungle, that should be a good aproach to start designing a game, according to the two. \u201cA good start to a game is to select a problem, or a challenge, and make it fun to solve. Sometimes it can be hard to connect to other companies on campus, we could solve that with a game\u201d, Hulsen says.<\/p>\n<p>Hulsen: \u201cWe could create some sort of who\u2019s who-game, which would automatically let you get to know each other better. Every time a player connects the right anecdote to the right person, bonus points will be received.\u201d \u00a0\u201cOr\u201d, Lanters says while repositioning to the edge of his seat: \u201cWe could create a Sim City type campus-game.\u201d Hulsen replies: \u201cSure, we but then we need to use the original logo\u2019s and lay-out. It\u2019s important for players to identify with a game.\u201d<\/p>\n<p>It\u2019s a love for gaming that connects the businessman and the game developer. \u00a0\u201cWe were able to turn a hobby into a profession\u201d, says Lanters. A process with a unexpected downside. \u201cAt the time we finally were able to be a full-time game developer, we had no time left to play other games. That, I must say, was a bit anticlimactic.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hulan is the only gamedeveloper on High Tech Campus Eindhoven. If they were to produce a game based on campus it would be about parking. Co-founder Rob Hulsen (38) \u201cI can never remember where I left my car at the end of a work day.\u201d Other co-founder Jeffrey Lanters (22): \u201cOr we should produce a [&hellip;]<\/p>\n","protected":false},"author":1586,"featured_media":55121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[3516,5897,486,825],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-55123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-eindhoven-en","tag-games-en","tag-geen-categorie-en","tag-high-tech-campus-en"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bob Munten","author_link":"https:\/\/ioplus.nl\/archive\/author\/bob-munten\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2016\/04\/2-1-300x225.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Eindhoven<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">games<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Geen categorie<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">High Tech Campus<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Eindhoven<\/span>","<span class=\"advgb-post-tax-term\">games<\/span>","<span class=\"advgb-post-tax-term\">Geen categorie<\/span>","<span class=\"advgb-post-tax-term\">High Tech Campus<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on April 12, 2016","modified":"Updated on April 12, 2016"},"absolute_dates_time":{"created":"Posted on April 12, 2016 9:00 am","modified":"Updated on April 12, 2016 9:00 am"},"featured_img_caption":"Rob Hulsen (Links) en Jeffrey Lanters (Rechts) van Hulan","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/55123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1586"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=55123"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/55123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/55121"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=55123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=55123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=55123"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=55123"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=55123"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=55123"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=55123"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=55123"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=55123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}