{"id":490296,"date":"2024-10-17T14:00:00","date_gmt":"2024-10-17T12:00:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=490296"},"modified":"2024-10-17T14:00:00","modified_gmt":"2024-10-17T12:00:00","slug":"from-connected-pages-to-connected-spaces-3eality-wants-to-build-3d-interaction-in-physical-and-digital-worlds","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/from-connected-pages-to-connected-spaces-3eality-wants-to-build-3d-interaction-in-physical-and-digital-worlds\/","title":{"rendered":"From connected pages to connected spaces: 3EALITY wants to build\u00a03D interaction in physical and digital worlds"},"content":{"rendered":"\n

The 3EALITY hub<\/a> at High Tech Campus Eindhoven aims to accelerate innovation in spatial computing, digital twin technologies, and augmented reality. At the hub’s official opening, Philipp Werle, Innovation Manager Emerging Tech, reflected on this new venture’s motivations and regional significance. \u201cWe silently opened during the summer, and now I\u2019m thrilled to welcome everyone here today,\u201d Werle said, highlighting the hub\u2019s focus on the future of spatial computing and its potential impact on society and business.<\/p>\n\n\n\n

Werle emphasized that significant tech companies worldwide are investing heavily in hardware for spatial computing. \u201cWe\u2019re moving towards a future where augmented reality (AR) glasses will become as common as smartphones. This isn\u2019t science fiction anymore,\u201d he said, referencing a recent article in S\u00fcddeutsche Zeitung<\/em>, one of Germany\u2019s most prominent newspapers. As these technologies evolve, Werle explained, devices like the Apple Vision Pro, while currently bulky, are rapidly becoming more compact and user-friendly, bringing this future closer to reality.<\/p>\n\n\n\n

One of the key reasons for establishing the 3EALITY Hub in Eindhoven, Werle said, is the region’s growing importance in the development of AR and spatial computing. \u201cMany wonder why we\u2019re doing this here instead of in the U.S., but the truth is, the seeds for this ecosystem have already been planted here,\u201d he explained. Werle pointed to Meta\u2019s acquisition of Luxexcel, a High Tech Campus-based company specializing in AR lens development, and Snap\u2019s purchase of GrAI Matter Labs, another campus resident working on AR hardware. <\/p>\n\n\n\n

Hotbed<\/h2>\n\n\n\n

Eindhoven, Werle noted, has quietly become a hotbed for AR innovation. Local companies like Dimenco, known for their 3D displays, have caught the attention of U.S. firms eager to lead the charge in AR and 3D internet technologies. \u201cDimenco was acquired to advance 3D display technology globally. Other companies like SCIL and Morphotonics, which are also based here, are making significant strides in AR lens production. Morphotonics, in particular, is positioning itself as a key player in both the 3D gaming and smart glasses markets,\u201d he added.<\/p>\n\n\n\n

The 3EALITY Hub fosters collaboration between hardware manufacturers, software developers, and end-user companies. Werle emphasized the importance of building an end-to-end ecosystem. \u201cWe see strong hardware expertise here, but software development is something we need to cultivate further,\u201d he said, highlighting the hub\u2019s mission to support software companies and help them scale.<\/p>\n\n\n\n

\"Philip
Philipp Werle shows the 3EALITY ecosystem.<\/figcaption><\/figure>\n\n\n\n

Among the early residents of the 3EALITY Hub are companies already working on innovative use cases for AR and spatial computing. Werle introduced some of them during the event. \u201cVRinschool is working on a virtual reality solution for schools, while Naext has just rebranded and focuses on hospital use cases. New applications for these technologies are emerging everywhere you look,\u201d he said.<\/p>\n\n\n\n

3EALITY Hub\u2019s role in this ecosystem is not just about providing space; it\u2019s also about building a community of innovators. Werle pointed out that collaboration with global tech leaders like NVIDIA is underway. \u201cWe\u2019re partnering with larger companies to support startups and scale-ups. NVIDIA has been a strong partner, providing local computing power for AI simulations. It\u2019s all about creating growth opportunities.\u201d<\/p>\n\n\n

<\/a>
<\/div><\/div>
Design Academy and High Tech Campus to collaborate in 3EALITY<\/div>
Design Academy Eindhoven (DAE) and High Tech Campus Eindhoven have kicked off a collaboration through 3EALITY. DAE\u2019s Trans Realities Lab and 3EALITY will work together on the Hybrid Lab research project.<\/div><\/div><\/div>\n\n\n

The hub plans to extend its reach beyond tech alone, partnering with creative industries like the Design Academy Eindhoven. One current project involves creating a digital twin of part of the High Tech Campus, blending design and technology to explore the future of spatial computing in real-world environments.<\/p>\n\n\n\n

Physical<\/h2>\n\n\n\n

Finally, Werle asked everybody a question: Why build a physical hub for a digital experience in the first place? “Plain and simple: you need to bring people together if you want to innovate. Unexpected meetings are the ones that take you further.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The 3EALITY hub at High Tech Campus Eindhoven aims to accelerate innovation in spatial computing, digital twin technologies, and augmented reality. At the hub’s official opening, Philipp Werle, Innovation Manager Emerging Tech, reflected on this new venture’s motivations and regional significance. \u201cWe silently opened during the summer, and now I\u2019m thrilled to welcome everyone here […]<\/p>\n","protected":false},"author":1568,"featured_media":505494,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-partner.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[84026,8553],"tags":[81445,46,825,86545],"location":[6763],"article_type":[36684],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[82795],"class_list":["post-490296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-digital","tag-3eality","tag-high-tech-campus","tag-high-tech-campus-en","tag-philipp-werle","location-netherlands","article_type-news","reboot-archive-data"],"blocksy_meta":[],"acf":{"subtitle":"The official opening of the 3EALITY hub highlights the Brainport region\u2019s growing role in augmented reality and 3D technology innovation.","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2024\/10\/PXL_20241016_131926783.MP_.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["DATA+<\/a>","Digital<\/a>"],"unlinked":["DATA+<\/span>","Digital<\/span>"]},"tags":{"linked":["3EALITY<\/a>","High Tech Campus<\/a>","High Tech Campus<\/a>","Philipp Werle<\/a>"],"unlinked":["3EALITY<\/span>","High Tech Campus<\/span>","High Tech Campus<\/span>","Philipp Werle<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 1 year ago","modified":"Updated 1 year ago"},"absolute_dates":{"created":"Posted on October 17, 2024","modified":"Updated on October 17, 2024"},"absolute_dates_time":{"created":"Posted on October 17, 2024 2:00 pm","modified":"Updated on October 17, 2024 2:00 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/490296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=490296"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/490296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/505494"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=490296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=490296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=490296"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=490296"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=490296"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=490296"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=490296"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=490296"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=490296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}