{"id":47847,"date":"2016-02-09T16:02:24","date_gmt":"2016-02-09T05:02:30","guid":{"rendered":"https:\/\/e52.nl\/?p=47847"},"modified":"2016-02-09T16:02:24","modified_gmt":"2016-02-09T05:02:30","slug":"nederland-moet-werken-aan-imago-als-centrum-van-high-tech-hardware","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/nl\/nederland-moet-werken-aan-imago-als-centrum-van-high-tech-hardware\/","title":{"rendered":"&#8220;Nederland moet werken aan imago als centrum van High Tech Hardware&#8221;"},"content":{"rendered":"<p>Dat Nederland, voornamelijk dankzij de activiteiten in en rond Eindhoven, op wereldniveau zit op het gebied van High Tech Hardware, is inmiddels wel bekend. De vele prijzen en eervolle vermeldingen gaven daar de laatste jaren volop uiting aan. En toch zou ons land nog grote stappen kunnen zetten, als er wat met wat meer focus aan dat imago in het buitenland zou worden gewerkt.<!--more--><\/p>\n<p>Die conclusie trekt Guus Frericks, eind december nog <a href=\"https:\/\/innovationorigins.com\/high-tech-piek-awards-guus-frericks\/\" target=\"_blank\">de winnaar van de High Tech Piek Award<\/a> vanwege zijn bijdrage aan het innovatieve ecosysteem in Eindhoven. <a href=\"http:\/\/blog.hightechcampus.com\/start-your-venture\/amplify-the-dutch-impact-abroad-at-ces-2017\" target=\"_blank\">In een interview met Jonathan Marks<\/a> geeft Frericks het voorbeeld van de Consumer Electronics Show (CES) in las Vegas.\u00a0\u201cThere were some great Dutch startups at CES but it wasn&#8217;t a coherent presence. We can learn a lot from our French counterparts.&#8221;<\/p>\n<p>De Fransen hadden het beter bekeken, zegt Frericks. Met als gevolg dat de Franse startups overal de media haalden &#8211; en daarmee de interesse van investeerders. Voor de Nederlandse startups kwam dat minder goed uit de verf.<\/p>\n<blockquote><p>\u201cIt began with a firm commitment from Fleur Pellerin, then the French Minister for Innovation and the Digital Economy. She said she would do everything to improve the impact of French startups abroad. They invested something like \u20ac15 million to do so. And she succeeded in putting French technology just behind the US in terms of dominating the headlines at this year\u2019s show.\u201d<\/p><\/blockquote>\n<p>Volgens Frericks zou Nederland de CES van 2017 moeten aangrijpen om de zaken beter aan te pakken. Hij ziet daar ook nog wel een rol voor zichzelf weggelegd:\u00a0\u201cThe Netherlands puts on a great show at the Hannover Messe each year. So why not prepare for a stronger, more unified Dutch tech presence at CES 2017? Because the global impact of our high-tech nation is important! I\u2019m willing to take an active lead on this.\u201d<\/p>\n<p><a href=\"http:\/\/innovationorigins.com\/?s=CES2016\" target=\"_blank\">Lees hier alles over de Eindhovense inbreng op de CES 2016<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dat Nederland, voornamelijk dankzij de activiteiten in en rond Eindhoven, op wereldniveau zit op het gebied van High Tech Hardware, is inmiddels wel bekend. De vele prijzen en eervolle vermeldingen gaven daar de laatste jaren volop uiting aan. En toch zou ons land nog grote stappen kunnen zetten, als er wat met wat meer focus [&hellip;]<\/p>\n","protected":false},"author":1568,"featured_media":497871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[1039],"tags":[14073,13887,12357,14076,1030,14079,1096],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-47847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl-nl","tag-ces-nl-nl","tag-ces2016-nl-nl","tag-guus-frericks-nl","tag-hannover-messe-nl","tag-high-tech-campus-nl","tag-jonathan-marks-nl-nl","tag-techniek-2-nl"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2015\/12\/Screen-Shot-2015-12-10-at-11.56.57-PM.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">CES<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">CES2016<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Guus Frericks<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Hannover Messe<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">High Tech Campus<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Jonathan Marks<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Techniek<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">CES<\/span>","<span class=\"advgb-post-tax-term\">CES2016<\/span>","<span class=\"advgb-post-tax-term\">Guus Frericks<\/span>","<span class=\"advgb-post-tax-term\">Hannover Messe<\/span>","<span class=\"advgb-post-tax-term\">High Tech Campus<\/span>","<span class=\"advgb-post-tax-term\">Jonathan Marks<\/span>","<span class=\"advgb-post-tax-term\">Techniek<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on February 9, 2016","modified":"Updated on February 9, 2016"},"absolute_dates_time":{"created":"Posted on February 9, 2016 4:02 pm","modified":"Updated on February 9, 2016 4:02 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/47847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=47847"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/47847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/497871"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=47847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=47847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=47847"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=47847"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=47847"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=47847"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=47847"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=47847"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=47847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}