{"id":456691,"date":"2023-09-02T08:00:00","date_gmt":"2023-09-02T06:00:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=456691"},"modified":"2023-09-02T08:00:00","modified_gmt":"2023-09-02T06:00:00","slug":"gerard-anton-award-winner-alphabeats-train-your-brain-to-enter-a-flow-state","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/gerard-anton-award-winner-alphabeats-train-your-brain-to-enter-a-flow-state\/","title":{"rendered":"Gerard &#038; Anton Award winner AlphaBeats: Train your brain to enter a flow state"},"content":{"rendered":"\n<p>Alpha brainwaves are associated with meditative states, moments of flow, and deep focus. <a href=\"https:\/\/www.listenalphabeats.com\/\">AlphaBeats<\/a> trains your brain to control alpha wave states. AlphaBeats, founded in 2019, started after Philips had offered their audio neurofeedback technology IP to build a venture around it.<\/p>\n\n\n\n<div class=\"io-block io-block__summary\"><ul><li>The Gerard &amp; Anton Awards ceremony highlights 10 promising start-ups each year.<\/li><li>AlphaBeats was one of the 2023 winners.<\/li><li>This start-up offers an app to help you get into a relaxed mood.<\/li><\/ul><\/div>\n\n\n\n<p>Chief Medical Officer &amp; co-founder Jur Vellema says the company\u2019s ultimate goal is \u201cto deploy the AlphaBeats neurofeedback technology to as many people as possible to promote relaxation and mental health\u201d. For now, the main target market is the professional sports industry. \u201cThe main reason for choosing this market is the demand &#8211; especially in the US &#8211; for mental performance solutions is growing strongly. The price of our technology is, for now, still quite high, so we generate the greatest chance of traction right there. In the future, we intend to expand into the business performance market and, eventually, the consumer market to improve mental well-being as a whole.\u201d<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile has-background\" style=\"background-color:#c5a769;grid-template-columns:auto 22%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-background\" style=\"background-color:#c5a769\"><strong>This is an article from <a href=\"https:\/\/online.fliphtml5.com\/lknoe\/vkte\/#p=32\">IO Next: The Brain.<\/a> This magazine is full of stories about scientists, entrepreneurs, and innovations share one common goal: to better understand the most complex system there is. <\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2023\/10\/Schermafbeelding-2023-10-30-131131-704x1004.png\" alt=\"\" class=\"wp-image-462602 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"io-block io-block__box\"><h2>How does it work?<\/h2><p>As a user, you need a smartphone, a headset, an internet connection, and a relaxed place to sit. Listening to your favorite music gives you real-time feedback about your alpha brain wave activity. You\u2019ll hear changes to your personal soundtrack corresponding to alpha activity changes. This process aims to help you learn how to increase your alpha wave activity consciously. Over time, with repeated training, you\u2019ll learn to enter this relaxed, creative state more easily, which can help reduce stress, improve motor coordination, and enhance focus and decision-making.<\/p><\/div>\n\n\n\n<p>The accessibility of hardware that measures EEG signals will improve significantly in the next three to five years, Vellema expects. \u201cThis will serve their affordability over time. EEG sensors will, therefore, find their way into widely used consumer products during that time frame. An important indicator of this is Apple&#8217;s patent application, published recently, to implement EEG sensors in their EarPods. This is a game-changer for AlphaBeats.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2023\/08\/MH6A8558-1004x669.jpg\" alt=\"Alphabeats at Gerard &amp; Anton Awards, \u00a9 Bram van Daal\" class=\"wp-image-456820\"\/><figcaption class=\"wp-element-caption\">Alphabeats at Gerard &amp; Anton Awards, \u00a9 Bram van Daal<\/figcaption><\/figure>\n\n\n\n<p>In the past years, AlphaBeats has worked hard to make its target audience aware of the possibilities of the application. \u201cWe are at the leading edge of this technology. The field of neurofeedback is still relatively new and, therefore, unknown to the general public. We are now finding that, after three years of spreading the gospel, awareness is growing rapidly.\u201d<\/p>\n\n\n\n<p>Vellema\u2019s pride lies in the application itself as well as in the development of the business. \u201cWe achieved to develop a fully digital and portable system for using neurofeedback, based around your own favorite music. On top of that, we raised substantial investment rounds from LumoLabs and Deep Tech XL.\u201d<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link advgb-dyn-8e93bd4a\"><a href=\"https:\/\/ioplus.nl\/archive\/en\/10-1-gerard-anton-awards-here-are-the-2023-winners\/\" class=\"vlp-link\" title=\"10 + 1 Gerard &amp; Anton Awards... Here are the 2023 winners\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">10 + 1 Gerard &amp; Anton Awards&#8230; Here are the 2023 winners<\/div><div class=\"vlp-block-1 vlp-link-summary\">The Gerard &amp; Anton Awards is the annual election of the 10 most promising start-ups in the Brainport Eindhoven region. <\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Brainport Eindhoven<\/strong><\/h2>\n\n\n\n<p>The Brainport ecosystem was indispensable in AlphaBeats\u2019 growth, Vellema says. \u201cThe cooperation of all types of companies and institutions ensures a start-up to find all knowledge and skills within the network.\u201d There\u2019s also a downside, he adds. \u201cTo really compete with the American investment market, we still lack investment money. I know several start-ups within the network that I rate highly but cannot raise enough money. These companies especially need to build a working prototype, which often requires large financial injections immediately.\u201d<\/p>\n\n\n\n<p>As a winner in the ninth round of the Gerard &amp; Anton Awards, AlphaBeats is part of an already strong tradition. Out of the eighty former winners, Sorama stands out for Jur Vellema. \u201cCEO Rick Scholte is a very pleasant person to work with. He has an eye for the ecosystem around him and recognizes its role in Sorama&#8217;s development.\u201d<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link advgb-dyn-427964f6\"><a href=\"https:\/\/ioplus.nl\/archive\/en\/gerard-anton-awards-to-be-upgraded-to-strengthen-the-brainport-start-up-community\/\" class=\"vlp-link\" title=\"Gerard &amp; Anton Awards to be upgraded to strengthen the Brainport start-up community\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">Gerard &amp; Anton Awards to be upgraded to strengthen the Brainport start-up community<\/div><div class=\"vlp-block-1 vlp-link-summary\">The Gerard &amp; Anton Awards, the annual election of the ten most promising start-ups in the Brainport Eindhoven region, will be expanded.<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Alpha brainwaves are associated with meditative states, moments of flow, and deep focus. AlphaBeats trains your brain to control alpha wave states. AlphaBeats, founded in 2019, started after Philips had offered their audio neurofeedback technology IP to build a venture around it. Chief Medical Officer &amp; co-founder Jur Vellema says the company\u2019s ultimate goal is [&hellip;]<\/p>\n","protected":false},"author":1568,"featured_media":494682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3009],"tags":[44414,75802,7432,75807],"location":[6763],"article_type":[6758],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-456691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-alphabeats","tag-brain-week","tag-gerard-anton-awards","tag-the-brain","location-netherlands","article_type-interview"],"blocksy_meta":[],"acf":{"subtitle":"Innovation Origins is putting the winners of the Gerard and Anton Awards in the spotlight this week. Today: Alphabeats.","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2023\/08\/brewbart_a_completely_relaxed_person_in_a_chair_wearing_hedpho_d6eeaddb-cb6e-41af-a8af-7d86b74c56c5.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Start-ups<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Start-ups<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">AlphaBeats<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Brain Week<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Gerard &amp; Anton Awards<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">The Brain<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">AlphaBeats<\/span>","<span class=\"advgb-post-tax-term\">Brain Week<\/span>","<span class=\"advgb-post-tax-term\">Gerard &amp; Anton Awards<\/span>","<span class=\"advgb-post-tax-term\">The Brain<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on September 2, 2023","modified":"Updated on September 2, 2023"},"absolute_dates_time":{"created":"Posted on September 2, 2023 8:00 am","modified":"Updated on September 2, 2023 8:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/456691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=456691"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/456691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/494682"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=456691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=456691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=456691"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=456691"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=456691"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=456691"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=456691"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=456691"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=456691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}