What\u2019s your guiding principle?<\/strong><\/h2>\n\n\n\n\u201cWe want to change the idea that the outcomes of technology depend on how we use it. Today they rather depend on how we create it. That is why we assist businesses as they craft their algorithms. You can also intervene later – we call it \u2018ethical maintenance\u2019 – but prevention is better than treatment. Right now there is not much legislation about AI algorithms. Internationally, it\u2019s mostly soft law and it\u2019s regarded as a checklist to fulfill, not as something fundamental.”<\/p>\n\n\n\n
It sounds like Immanence is a consultancy company, even though you never used this word. What do you think?<\/strong><\/h2>\n\n\n\n\u201cIf we want to frame it in a type of service that we are used to, we should actually call it consultancy. But I don’t like this term very much, because it seems like I tell you how to do something and that I\u2019m just solving a problem you have. However, what we do is more about reasoning on things and finding potential problems that entrepreneurs sometimes don\u2019t know they might have. We guide and explain, rather than just solve. We create, in the entrepreneur’s head, an understanding of ethics in technology and why we all need them. So yeah, technically it’s a consultancy. But I think a more correct term is \u2018co-design\u2019.\u201d<\/p>\n\n\n
<\/a><\/div><\/div>Who should define the Ethics of Artificial Intelligence?<\/div>Lately, AI has been an unavoidable topic in cultural, political and online conversations. There is no way around it, whether it is about new tools, … Continued<\/a><\/div><\/div><\/div>\n\n\nSo, what is the method you follow? <\/strong><\/h2>\n\n\n\n
\u201cWe follow businesses since the beginning of their development. We like to talk to the different departments of the company to understand what everyone\u2019s priority is. As far as the practicalities go, some companies just ask for an ethics assessment, and that is – to go back to the previous question – very much like a consultancy. However, most of our work is providing companies with an option to outsource their AI ethics development. We take care of that on a continuous basis as long as the company wants. And we assess the situation every time something changes. Such as when the company receives reports from users, if they change the algorithm, or if they hire somebody new for a certain position. An EU law is due to come, and we are trying to anticipate it.\u00a0At the moment I cannot share much about specific issues, because we are just starting all of our projects. In all cases, our experts revise the algorithm and they define whether that is the right kind the company should use. Then we reason upon which AI model could work best. Sometimes, for example, people go for machine learning without thinking it through too much. But they don\u2019t necessarily need it, and that means they need to put more effort into keeping it under control than with another model. We also research into who developed the algorithm, who tested it, and – of course – we go through datasets to ensure they are fair to people. We want to be sure to evaluate all potential problems, together with solutions and consequences.”<\/p><\/p>\n\n\n\n
You said there is a common misconception about AI ethics, which one?<\/strong><\/h2>\n\n\n\n\u201cWe all tend to think about AI ethics as something general. As if they were one-size-fits-all ever applying principles. And that is true to an extent. What we forget though, is how much AI relies on context and human inputs, and how fast this world moves. The systems change, the context changes, and people\u2019s conscience changes. That\u2019s why you cannot rely on fixed formulas, but you need to constantly monitor and adapt. Ethics must be present in AI as a natural part of it. That\u2019s why we called our company \u2018Immanence\u2019.”<\/p>\n\n\n
<\/a>![](\"https:\/\/innovationorigins.com\/app\/uploads\/2023\/04\/Wool-Envelope-1-1-1-678x678.png\")
<\/div><\/div>Start-up of the day Archieven – Innovation Origins<\/div>Spread all over Europe, thousands of start-ups have the most innovative ideas. Innovation Origins puts them in the spotlight every day.<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Immanence is defined as \u201cthe state of being present as a natural and permanent part of something\u201d. And that is how ethics should find space in artificial intelligence, claims Luna Bianchi, co-founder of the company whose aim is to assist business and public administrations in making their AI systems as ethical as possible. \u201cRespectful of […]<\/p>\n","protected":false},"author":2590,"featured_media":494040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-startup.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3009],"tags":[77500,77502,35348],"location":[47626],"article_type":[6758],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-444645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-artificial-intelligence-27","tag-immanence","tag-start-up-of-the-day","location-italy","article_type-interview"],"blocksy_meta":[],"acf":{"subtitle":"As artificial intelligence begins to play an increasing role in people's daily lives, the need to ensure the fairness of all its users goes beyond general principles.","text_display_homepage":false},"author_meta":{"display_name":"Antonio di Noto","author_link":"https:\/\/ioplus.nl\/archive\/author\/antonio-di-noto\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2023\/04\/foto-startup.png","coauthors":[],"tax_additional":{"categories":{"linked":["Start-ups<\/a>"],"unlinked":["Start-ups<\/span>"]},"tags":{"linked":["artificial intelligence<\/a>","Immanence<\/a>","Start-up of the day<\/a>"],"unlinked":["artificial intelligence<\/span>","Immanence<\/span>","Start-up of the day<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on April 25, 2023","modified":"Updated on April 25, 2023"},"absolute_dates_time":{"created":"Posted on April 25, 2023 4:36 pm","modified":"Updated on April 25, 2023 4:36 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/444645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/2590"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=444645"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/444645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/494040"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=444645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=444645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=444645"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=444645"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=444645"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=444645"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=444645"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=444645"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=444645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cIf we want to frame it in a type of service that we are used to, we should actually call it consultancy. But I don’t like this term very much, because it seems like I tell you how to do something and that I\u2019m just solving a problem you have. However, what we do is more about reasoning on things and finding potential problems that entrepreneurs sometimes don\u2019t know they might have. We guide and explain, rather than just solve. We create, in the entrepreneur’s head, an understanding of ethics in technology and why we all need them. So yeah, technically it’s a consultancy. But I think a more correct term is \u2018co-design\u2019.\u201d<\/p>\n\n\n
So, what is the method you follow? <\/strong><\/h2>\n\n\n\n
\u201cWe follow businesses since the beginning of their development. We like to talk to the different departments of the company to understand what everyone\u2019s priority is. As far as the practicalities go, some companies just ask for an ethics assessment, and that is – to go back to the previous question – very much like a consultancy. However, most of our work is providing companies with an option to outsource their AI ethics development. We take care of that on a continuous basis as long as the company wants. And we assess the situation every time something changes. Such as when the company receives reports from users, if they change the algorithm, or if they hire somebody new for a certain position. An EU law is due to come, and we are trying to anticipate it.\u00a0At the moment I cannot share much about specific issues, because we are just starting all of our projects. In all cases, our experts revise the algorithm and they define whether that is the right kind the company should use. Then we reason upon which AI model could work best. Sometimes, for example, people go for machine learning without thinking it through too much. But they don\u2019t necessarily need it, and that means they need to put more effort into keeping it under control than with another model. We also research into who developed the algorithm, who tested it, and – of course – we go through datasets to ensure they are fair to people. We want to be sure to evaluate all potential problems, together with solutions and consequences.”<\/p><\/p>\n\n\n\n
You said there is a common misconception about AI ethics, which one?<\/strong><\/h2>\n\n\n\n\u201cWe all tend to think about AI ethics as something general. As if they were one-size-fits-all ever applying principles. And that is true to an extent. What we forget though, is how much AI relies on context and human inputs, and how fast this world moves. The systems change, the context changes, and people\u2019s conscience changes. That\u2019s why you cannot rely on fixed formulas, but you need to constantly monitor and adapt. Ethics must be present in AI as a natural part of it. That\u2019s why we called our company \u2018Immanence\u2019.”<\/p>\n\n\n
<\/a><\/div><\/div>Start-up of the day Archieven – Innovation Origins<\/div>Spread all over Europe, thousands of start-ups have the most innovative ideas. Innovation Origins puts them in the spotlight every day.<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Immanence is defined as \u201cthe state of being present as a natural and permanent part of something\u201d. And that is how ethics should find space in artificial intelligence, claims Luna Bianchi, co-founder of the company whose aim is to assist business and public administrations in making their AI systems as ethical as possible. \u201cRespectful of […]<\/p>\n","protected":false},"author":2590,"featured_media":494040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-startup.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3009],"tags":[77500,77502,35348],"location":[47626],"article_type":[6758],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-444645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-artificial-intelligence-27","tag-immanence","tag-start-up-of-the-day","location-italy","article_type-interview"],"blocksy_meta":[],"acf":{"subtitle":"As artificial intelligence begins to play an increasing role in people's daily lives, the need to ensure the fairness of all its users goes beyond general principles.","text_display_homepage":false},"author_meta":{"display_name":"Antonio di Noto","author_link":"https:\/\/ioplus.nl\/archive\/author\/antonio-di-noto\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2023\/04\/foto-startup.png","coauthors":[],"tax_additional":{"categories":{"linked":["Start-ups<\/a>"],"unlinked":["Start-ups<\/span>"]},"tags":{"linked":["artificial intelligence<\/a>","Immanence<\/a>","Start-up of the day<\/a>"],"unlinked":["artificial intelligence<\/span>","Immanence<\/span>","Start-up of the day<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on April 25, 2023","modified":"Updated on April 25, 2023"},"absolute_dates_time":{"created":"Posted on April 25, 2023 4:36 pm","modified":"Updated on April 25, 2023 4:36 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/444645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/2590"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=444645"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/444645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/494040"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=444645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=444645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=444645"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=444645"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=444645"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=444645"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=444645"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=444645"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=444645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u201cWe all tend to think about AI ethics as something general. As if they were one-size-fits-all ever applying principles. And that is true to an extent. What we forget though, is how much AI relies on context and human inputs, and how fast this world moves. The systems change, the context changes, and people\u2019s conscience changes. That\u2019s why you cannot rely on fixed formulas, but you need to constantly monitor and adapt. Ethics must be present in AI as a natural part of it. That\u2019s why we called our company \u2018Immanence\u2019.”<\/p>\n\n\n
<\/div><\/div>Immanence is defined as \u201cthe state of being present as a natural and permanent part of something\u201d. And that is how ethics should find space in artificial intelligence, claims Luna Bianchi, co-founder of the company whose aim is to assist business and public administrations in making their AI systems as ethical as possible. \u201cRespectful of […]<\/p>\n","protected":false},"author":2590,"featured_media":494040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-startup.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3009],"tags":[77500,77502,35348],"location":[47626],"article_type":[6758],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-444645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-artificial-intelligence-27","tag-immanence","tag-start-up-of-the-day","location-italy","article_type-interview"],"blocksy_meta":[],"acf":{"subtitle":"As artificial intelligence begins to play an increasing role in people's daily lives, the need to ensure the fairness of all its users goes beyond general principles.","text_display_homepage":false},"author_meta":{"display_name":"Antonio di Noto","author_link":"https:\/\/ioplus.nl\/archive\/author\/antonio-di-noto\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2023\/04\/foto-startup.png","coauthors":[],"tax_additional":{"categories":{"linked":["Start-ups<\/a>"],"unlinked":["Start-ups<\/span>"]},"tags":{"linked":["artificial intelligence<\/a>","Immanence<\/a>","Start-up of the day<\/a>"],"unlinked":["artificial intelligence<\/span>","Immanence<\/span>","Start-up of the day<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on April 25, 2023","modified":"Updated on April 25, 2023"},"absolute_dates_time":{"created":"Posted on April 25, 2023 4:36 pm","modified":"Updated on April 25, 2023 4:36 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/444645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/2590"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=444645"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/444645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/494040"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=444645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=444645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=444645"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=444645"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=444645"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=444645"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=444645"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=444645"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=444645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}