{"id":443282,"date":"2023-04-14T06:30:00","date_gmt":"2023-04-14T04:30:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=443282"},"modified":"2023-04-14T06:30:00","modified_gmt":"2023-04-14T04:30:00","slug":"start-up-boldwav-develops-auto-tune-tool-i-want-to-give-freedom-back-to-musicians","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/start-up-boldwav-develops-auto-tune-tool-i-want-to-give-freedom-back-to-musicians\/","title":{"rendered":"Start-up Boldwav develops Auto-Tune tool: ‘I want to give freedom back to musicians’"},"content":{"rendered":"\n

‘Do you believe in life after love? I can feel something inside me say, I really don’t think you’re strong enough.’<\/em> Are you already humming along? It is almost impossible that these lyrics from Cher’s world hit ‘Believe’ don’t sound familiar. This 1998 song is one of the first songs in which Auto-Tune can be heard.<\/p>\n\n\n\n

Skip forward to 2023. The audio effect is no longer absent from music. Exact figures are not available, but two journalists from Dutch newspaper de Volkskrant <\/em>listened<\/a> to 245 number-one hits from the top 40 and concluded that 132 of them were audibly edited with Auto-Tune. According to Daniel Grifiths of the leading English music magazine Future Music, the effect is used in 99 percent<\/a> of the songs.<\/p>\n\n\n\n

TU Eindhoven’s start-ups and spin-offs<\/h2>

TU Eindhoven (TU\/e) is a breeding ground for new ideas that lean on scientific research. Sometimes these ideas grow into spin-offs and start-ups. This brings scientific research one step closer to society. In collaboration with The Gate and TU\/e, Innovation Origins puts the spotlight every month on an innovative company resulting from scientific research. This time: SpaceBorn United.

Read the other stories in this series here<\/a><\/p><\/div>\n\n\n\n

Musician and entrepreneur<\/strong><\/h2>\n\n\n\n
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Selim Haasse<\/figcaption><\/figure>\n\n\n\n

Selim Haase has been involved with music since his childhood. He grew up in France and Morocco until his parents moved to Helmond. While studying at TU\/e, he composed and produced music for more and more Dutch artists. When he accompanied one of his clients to a gig, he noticed that there were only rap songs on the setlist. “When I asked him why he skipped all the songs with vocals, the answer was that he prefers not to perform those songs live, because he can’t use Auto-Tune on stage. And then the songs don’t sound the way they’re meant to.”<\/p>\n\n\n\n

So: while Auto-Tune dominates the music industry, using this effect during a live performance is a major obstacle for the artist. For his master’s thesis project in Industrial Design, Haase looked for a solution to give the artist control and freedom when it comes to Auto-Tune.<\/p>\n\n\n\n

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