{"id":442000,"date":"2023-03-30T16:00:00","date_gmt":"2023-03-30T14:00:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=442000"},"modified":"2023-03-30T16:00:00","modified_gmt":"2023-03-30T14:00:00","slug":"this-start-up-puts-an-end-to-the-tangle-of-bank-accounts-and-expenses","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/this-start-up-puts-an-end-to-the-tangle-of-bank-accounts-and-expenses\/","title":{"rendered":"This start-up puts an end to the tangle of bank accounts and expenses"},"content":{"rendered":"\n<p>A checking account at Rabobank, a business account at Bunq, an investor account, and a crypto account. It is increasingly normal to use different financial products with different financial service providers. &#8220;We want people to have insight and control over their financial situation,&#8221; said <a href=\"https:\/\/flowyour.money\/?utm_source=google&amp;utm_campaign=prelaunch&amp;utm_medium=paid&amp;utm_term=moneyautomation&amp;utm_content=flow&amp;gclid=Cj0KCQjwm6KUBhC3ARIsACIwxBiAlQPD2UgoP2VngwYMDCbW3eUqPJfgH9SD0c-dta4nIbJJ_BafgWIaAp9_EALw_wcB\">Flow<\/a>&#8216;s co-CEO and co-founder Daan van Klinken.<\/p>\n\n\n\n<p>Van Klinken and his associate noticed that many people around them were experiencing headaches from their financial situation. They worked for a while on an app in which users can link their bank accounts to gain insight into what they spend. There, they noticed that many customers experienced a wow moment when they saw what they were spending their money on. At the same time, they also saw that people stopped opening the app after three months.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This platform helps you get control back over your finances #SUOTD 03\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/2LCrnqeBULE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8216;Tesla without a steering wheel&#8217;<\/strong><\/h2>\n\n\n\n<p>Van Klinken: &#8220;What did it turn out to be? People are not at all interested in constantly watching their financial behavior. It&#8217;s a bit like scales. You&#8217;d rather not step on those either if you&#8217;ve gained weight.&#8221;<\/p>\n\n\n\n<p>Flow does things differently. The app can be linked to all banks, and through artificial intelligence, the young company learns from people&#8217;s money behavior. &#8220;Now the system is actually still a kind of cruise control with Google maps. Eventually, we want to get to a Tesla without a steering wheel: users are in control and set their own goals, but the system determines how they get there.&#8221;<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link advgb-dyn-4ed6d715\"><a href=\"https:\/\/ioplus.nl\/archive\/en\/fintech-start-up-flow-wants-to-give-people-insight-and-control-over-their-financial-situation\/\" class=\"vlp-link\" title=\"Fintech start-up Flow wants to give people insight and control over their financial situation\" target=\"_blank\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">Fintech start-up Flow wants to give people insight and control over their financial situation<\/div><div class=\"vlp-block-1 vlp-link-summary\">A checking account at the Rabobank, a business account at Bunq, an investment account and a crypto account. <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A checking account at Rabobank, a business account at Bunq, an investor account, and a crypto account. It is increasingly normal to use different financial products with different financial service providers. &#8220;We want people to have insight and control over their financial situation,&#8221; said Flow&#8216;s co-CEO and co-founder Daan van Klinken. Van Klinken and his [&hellip;]<\/p>\n","protected":false},"author":1744,"featured_media":492921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[70877,33696,35348],"location":[53484],"article_type":[76781],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-442000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-fintech-2","tag-flow","tag-start-up-of-the-day","location-finland-nl","article_type-video"],"blocksy_meta":[],"acf":{"subtitle":"Start-up Flow Your Money wants to put people back in control of their banking accounts.","text_display_homepage":false},"author_meta":{"display_name":"Aafke Eppinga","author_link":"https:\/\/ioplus.nl\/archive\/author\/aafke-eppinga\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2023\/03\/fintech.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">fintech<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Flow<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Start-up of the day<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">fintech<\/span>","<span class=\"advgb-post-tax-term\">Flow<\/span>","<span class=\"advgb-post-tax-term\">Start-up of the day<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on March 30, 2023","modified":"Updated on March 30, 2023"},"absolute_dates_time":{"created":"Posted on March 30, 2023 4:00 pm","modified":"Updated on March 30, 2023 4:00 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/442000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1744"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=442000"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/442000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/492921"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=442000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=442000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=442000"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=442000"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=442000"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=442000"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=442000"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=442000"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=442000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}