{"id":440376,"date":"2023-03-27T06:30:00","date_gmt":"2023-03-27T04:30:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=440376"},"modified":"2023-03-27T06:30:00","modified_gmt":"2023-03-27T04:30:00","slug":"a-lunch-box-as-a-reflection-of-society","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/a-lunch-box-as-a-reflection-of-society\/","title":{"rendered":"A lunch box as a reflection of society"},"content":{"rendered":"\n<p>This day will be no different; it won\u2019t be long before an end comes to the peace and quiet in the kitchen at the <a href=\"https:\/\/www.brightlands.com\/brightlands-campus-greenport-venlo\" target=\"_blank\" rel=\"noreferrer noopener\">Brightlands campus<\/a> in Venlo. Soon dozens of children donning chef hats and cheerful aprons will be cooking healthy food with great enthusiasm. <a href=\"https:\/\/www.kokkerelli.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kokkerelli<\/a> is a positive spin-off of the Floriade held in Venlo in 2012.<\/p>\n\n\n\n<details class=\"io-block io-block__expanded-box\"><summary class=\"expanded-box__header\">About BRIGHT PEOPLE<\/summary><div>  <p class=\"expanded-box__content\">BRIGHT PEOPLE are indispensable for making tomorrow\u2019s world a bit more beautiful, cleaner and better. In this series, we interview a prominent figurehead of the Brightlands Campuses each month. These born innovators talk about their mission and how they want to achieve it.<br><a href=\"https:\/\/innovationorigins.com\/en\/tag\/bright-people\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the other editions of this series here.<\/a><\/p><\/div><\/details>\n\n\n\n<p>The reason this is so important is something Suzanne Bisschops saw first-hand during her time as an elementary school teacher and principal, in Delfshaven and Blerick, for example. She saw children coming to school with slices of pizza or other cold leftovers in their lunch boxes. Or worse: without a lunch box. And even worse than that: they literally keel over from hunger. \u201cI am a strong believer in schools as the ultimate places to work on social equity. One way to do this is to ensure that every child can enjoy a healthy meal.\u201d<\/p>\n\n\n\n<p>This doesn\u2019t just happen automatically, however. \u201cI have a strong aversion to wasting money,\u201d she says from her office in the heart of the Brightlands campus. It\u2019s not just some little project, as previously mentioned. \u201cProjects are good for getting something started, but you have to move towards a model that will still be around in ten years. You have to do that by working with recognized programs that are approved by the <a href=\"http:\/\/rivm.nl\" target=\"_blank\" rel=\"noreferrer noopener\">RIVM<\/a>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.brightlands.com\/sites\/default\/files\/styles\/block_content_fit\/public\/2023-02\/BL-Just%20Eat%20It_083.jpg?itok=q2VrjG7p\" alt=\"BCGV Suzanne Bisschops\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Change the law<\/h2>\n\n\n\n<p>Kokkerelli went all out with ten validated educational programs, and set up a Youth, Health and Nutrition chair at the campus as well as an innovation offshoot for the development of healthy products, the goal of which is to launch them on the market, all done together with children. She calls herself a \u201cliaison officer\u201d, bringing government, business, and university and primary school education together to ensure children eat healthier. The question, of course, is why is this so difficult? \u201cBecause we often get bogged down in policy,\u201d Bisschops says passionately. \u201cSometimes I jokingly say that I\u2019m going to become Minister of Education and then I\u2019ll take care of it. Since nutrition education isn\u2019t a part of the curriculum, schools aren\u2019t held accountable for it. Schools can make their own choices if it\u2019s not mandated by law. My response is: change the law.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nutrition education isn\u2019t a part of the curriculum, so schools aren\u2019t held accountable for it. If it\u2019s not mandated by law, schools can make their own choices. My response is: change the law<\/p>\n<cite>Suzanne Bisschops<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Good home<\/h2>\n\n\n\n<p>Suzanne Bisschops-Pasmans was born in Venlo and worked in several schools around the country, from regular to special education, and became principal of the first elementary school for gifted children. \u201cMy heart starts beating faster when I see children who aren\u2019t doing very well. I want to help them.\u201d<\/p>\n\n\n\n<p>The fact that she ended up here was a matter of the right person in the right place at the right time. Jan Klerken, the founding father of Kokkerelli and idealistic owner and ambassador of <a href=\"https:\/\/www.sceltamushrooms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scelta Mushrooms<\/a>, asked her to join him in creating an educational program on the theme of healthy nutrition and children to be set up at the Floriade site. Bisschops has an educational background, not a background in nutrition. \u201cI came from a good home; my grandmother and my mother always cooked fresh food.\u201d During the Floriade event, their educational program reached ten thousand children who prepared food that was cooked in steam ovens. \u201cThat was just the start. Even though the children claimed they didn\u2019t like asparagus, they pulled them from the soil, prepared their harvest, and cleaned their plates.\u201d They sought partnerships with businesses, government, universities, and education and founded Kokkerelli. That was ten years ago.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.brightlands.com\/sites\/default\/files\/styles\/block_content_fit\/public\/2023-02\/BL_Kokkerelli.jpg?itok=5_bojgON\" alt=\"Kokkerelli\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>My heart starts beating faster when I see children who aren\u2019t doing very well. I want to help them.<\/p>\n<cite>Suzanne Bisschops<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Frikandel<\/h2>\n\n\n\n<p>In these ten years, the gaps between rich and poor have widened rather than narrowed, Bisschops has regrettably observed. \u201cYou can see the difference in kids\u2019 lunch boxes. There are some with a divider between vegetables and a cheese sandwich, and then there are the lunch boxes with a <em>frikandel<\/em>, a minced-meat hot dog. This difference is only growing. You can see major themes like this reflected in what\u2019s in their lunch boxes.\u201d Bisschops strongly advocates for children to eat healthy lunches at school to ensure they get at least one healthy meal (200 grams of vegetables\/fruit) a day. \u201cWe need to remove the burden from schools. They don\u2019t have the time to monitor this. The proof that it\u2019s possible may be found in Scandinavia, among other places. This is the direction it should take here, too.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Addicted<\/h2>\n\n\n\n<p>However, merely serving a healthy lunch isn\u2019t enough, Bisschops believes. The Youth, Nutrition and Health program brings together innovation and education. \u201cWe want to use behavioral and health research but also apply our teaching programs and the development of new concepts to make young people aware of the importance of healthy nutrition.\u201d This is necessary; after all, the big, bad outside world is trying to tempt us. \u201cThere was a time when there was a baker, a butcher, and a greengrocer on the village square, but these days, these businesses have been replaced by snack bars and ice cream parlors.\u201d Bisschops is careful not to play the health guru. She also enjoys a glass of wine and some fried food on occasion. \u201cWe all need fat, sugar, and salt; many companies capitalize on this. Food trucks are driving past high schools, selling doner kebabs and other not-so-healthy treats, the cafeterias are full of unhealthy snacks, and the temptation is great. You might be able to resist the temptation five times in a row but still, fail the sixth time. Common sense can help you make good choices, but your body cries out for something else. People on a budget see two burgers for one Euro. This differs from a broccoli dish with smoked chicken that might cost ten Euros. The choice is easily made. So, stop charging sales tax on fruit and vegetables. And introduce stricter rules about marketing unhealthy foods. Supermarkets can also make more of an effort if you ask me. 85 percent of the products they sell are unhealthy! All of them in service of our body\u2019s biology for this need they have created. The products have gotten us addicted.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There was a time when there was a baker, a butcher, and a greengrocer at the village square, but these days, these have been replaced by snack bars and ice cream parlors<\/p>\n<cite>Suzanne Bisschops<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Who likes leeks?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.brightlands.com\/sites\/default\/files\/styles\/block_content_fit\/public\/2023-02\/BL_Suzanne_Bisschops_NIEUW%20Brightlands_20221101_0037%20rs.jpg?itok=P0O4V40R\" alt=\"BCGV Suzanne Bisschops\" width=\"357\" height=\"537\"\/><\/figure>\n\n\n\n<p>Of the roughly ten thousand children in Northern Limburg (grades four through seven), three thousand come to Kokkerelli at Brightlands Campus Greenport Venlo. Bisschops tells us how they participate in a two-week expedition, exploring the fruit and vegetable food chain. It starts with an introduction at school focusing on a product such as blueberries, cauliflower or leeks. The children then go from school to visit the grower, where they see and hear for themselves what a leek\u2019s life is like. Then they take their harvest to Kokkerelli\u2019s kitchen. Bisschops: \u201cWhen I ask who likes leeks, seven out of the twenty hands go up. But it\u2019s \u2018monkey-see, monkey-do\u2019 when it comes to food. The chef teaches them about ingredients and products; then they cook for an hour. They have to do everything themselves: washing, peeling, slicing, and making a dish that they eat together. This is followed by an evaluation and quiz at school. We have seen that children really are intent on eating more vegetables. My goal is for them to be able to participate in this program two or three times a year.\u201d<\/p>\n\n\n\n<p>The question, of course, is how can we help children gain more of an appreciation for healthy nutrition? This is what the chair in Youth, Nutrition and Health, set up by Maastricht University and funded by several companies that have been supporting it for five years, is trying to find the answer to. Special professors Edgar van Mil and Remco Havermans are researching this very topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spaghetti Carbonara<\/h2>\n\n\n\n<p>Don\u2019t parents have any responsibility for this? \u201cIt\u2019s crucial to include parents; after all, the kids will be back at home again. We see children complaining that they never get sweet peppers at home because their parents don\u2019t like them, or would prefer to just heat up a frozen pizza.\u201d She has two adopted sons (now 8 and 13) from the Philippines. \u201cThe oldest was in an orphanage where there was a lot of poverty and not very much food. Now he really likes to eat healthy and hearty food. The youngest was in a home with the nuns that was characterized by excess. His report said that his favorite food was spaghetti carbonara. When I ask him if he would like an apple or pear, he says, no, I want candy. So, the things you\u2019re accustomed to from an early age definitely have an impact.\u201d<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link advgb-dyn-cb847bb7\"><a href=\"https:\/\/ioplus.nl\/archive\/en\/maria-soliman-passion-for-polymers\/\" class=\"vlp-link\" title=\"Maria Soliman, passion for polymers\" target=\"_blank\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">Maria Soliman, passion for polymers<\/div><div class=\"vlp-block-1 vlp-link-summary\">Maria Soliman currently coordinates the technology efforts for the global circular economy activity for global chemical manufacturing company, SABIC, from the Brightlands Chemelot Campus in &hellip; <a href=\"\">Continued<\/a><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">37 lumps<\/h2>\n\n\n\n<p>Suppose schoolchildren are won over to eating healthy meals. Puberty awaits them next. \u201cAnd then it all goes completely haywire,\u201d Suzanne Bisschops laughs. \u201cYou just have to let it happen. You shouldn\u2019t try to change this as an adult. After all, they don\u2019t let go of what they learn from ages eight to twelve. When they go to live on their own, the learned behavior resurfaces; we see this happening. The government can set rules on this, too, on what may be sold in canteens, for example. Food education is essential. We have to teach children to have a love of food. I once heard a child say, \u2018A lot has changed between me and tomatoes, miss.\u2019 So they say they don&#8217;t like mushrooms? We have burgers made from mushrooms, and they love these. They make their own ketchup here without sugar; did you know there are 37 lumps of sugar in a single store-bought bottle?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obesity<\/h2>\n\n\n\n<p>The major problems with an unhealthy diet are obesity and diabetes, all of which generate sky-high healthcare costs. Professor and doctor Edgar van Mil is affiliated with the obesity department of Jeroen Bosch hospital in Den Bosch. The scientific substantiation helps convince the business world to launch new projects in the provinces of Brabant and Gelderland. Through a new foundation Keukenkanjers (partners: Kokkerelli, Smaakcentrum [flavor center] and Smaaklessen [flavor classes]), the educational programs are being scaled up, and there are ties to the Smaaklessen organization at Wageningen University.<\/p>\n\n\n\n<p>Suzanne Bisschops is confident things will work out. \u201cWe have planted lots of seeds and will reap the benefits no matter what.\u201d<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link advgb-dyn-fef99af0\"><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">Bright People<\/div><div class=\"vlp-block-1 vlp-link-summary\">Bright People The BRIGHT PEOPLE interview series features aspiring Brightlands figureheads. Through them, we show what it takes to find the solutions for today&#8217;s and &hellip; <a href=\"\">Continued<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This day will be no different; it won\u2019t be long before an end comes to the peace and quiet in the kitchen at the Brightlands campus in Venlo. Soon dozens of children donning chef hats and cheerful aprons will be cooking healthy food with great enthusiasm. Kokkerelli is a positive spin-off of the Floriade held [&hellip;]<\/p>\n","protected":false},"author":2261,"featured_media":492888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-partner.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[65832,70875,32758],"location":[6763],"article_type":[6758],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-440376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-bright-people","tag-brightlands-2","tag-nutrition","location-netherlands","article_type-interview"],"blocksy_meta":[],"acf":{"subtitle":"Every year, around three thousand children come to Brightlands Campus Greenport Venlo to cook. They get to work with tomatoes, berries and leeks to prepare a healthy dish for themselves.","text_display_homepage":false},"author_meta":{"display_name":"Emile Hollman","author_link":"https:\/\/ioplus.nl\/archive\/author\/emile-hollman\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2023\/03\/BL_Suzanne-20211216-Groot.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Bright People<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Brightlands<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">nutrition<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Bright People<\/span>","<span class=\"advgb-post-tax-term\">Brightlands<\/span>","<span class=\"advgb-post-tax-term\">nutrition<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on March 27, 2023","modified":"Updated on March 27, 2023"},"absolute_dates_time":{"created":"Posted on March 27, 2023 6:30 am","modified":"Updated on March 27, 2023 6:30 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/440376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/2261"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=440376"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/440376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/492888"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=440376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=440376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=440376"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=440376"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=440376"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=440376"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=440376"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=440376"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=440376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}