{"id":42686,"date":"2016-01-05T10:00:23","date_gmt":"2016-01-05T09:00:23","guid":{"rendered":"https:\/\/e52.nl\/?p=42686"},"modified":"2016-01-05T10:00:23","modified_gmt":"2016-01-05T09:00:23","slug":"eindhoven-is-magnificent-in-the-mix-between-innovation-and-the-human-factor","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/eindhoven-is-magnificent-in-the-mix-between-innovation-and-the-human-factor\/","title":{"rendered":"&#8220;Eindhoven is magnificent in the mix between innovation and the human factor&#8221;"},"content":{"rendered":"<p>A group of designers was asked to create a 36.5 seconds video\u00a0with the Eindhoven &#8220;vibes&#8221;. <a href=\"https:\/\/innovationorigins.com\/en\/in-eindhoven-its-easier-to-find-a-designer-than-a-bakery\/\" target=\"_blank\">Yesterday we portrayed Raw Color<\/a>, today we show the work of Niels Hoebers. In this interview he explains what drives him and why he has always remained faithful to the city that educated him. The video is part of <a href=\"https:\/\/innovationorigins.com\/en\/share-the-vibe-a-new-campaign-for-eindhoven\/\" target=\"_blank\">a series #sharethevibe videos<\/a>. Niels Hoebers:<br \/>\n<!--more--><\/p>\n<p><a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers7.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-42694\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers7-300x260.jpeg\" alt=\"nielshoebers7\" width=\"300\" height=\"260\" \/><\/a>&#8220;I can think of no other city that could offer me everything I have found here.\u035f\u00a0Ten years ago I started here as a student, and I was certain I would leave as soon as I graduated. But in the meantime, so much has happened. The city\u2019s DNA is completely compatible with mine, Eindhoven has really sunk into my bones. Right now I can think of no other city that could offer me everything I have found here.<\/p>\n<p>&#8220;That mix between innovation and the human factor is magnificent. Cities are like amusement parks. I feel that many cities try to label themselves, stick a theme on it, and those labels aren\u2019t always a good idea. But Eindhoven\u2019s identity comes from within, which makes it a very natural, reliable one. The biggest pitfall that Eindhoven has to face is that the city might drift too far apart. That the innovative side and the human factor lose sight of each other.<\/p>\n<p>&#8220;Of course it\u2019s okay for a city to be ambitious, but those ambitions should always reflect the main thrust of its inhabitants. By continuing to build bridges between all the different groups we can avoid drifting apart. It will ensure we all understand each other and allow us to continue working together on the ongoing plans for the city.<\/p>\n<p><strong>About the campaign<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Niels Hoebers presents Eindhoven\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/RcmZLVu4MjY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;My thoughts flew in every direction when I was given this assignment. Visualising my take on the city within such a short space of time &#8211; well, that\u2019s easier said than done. I\u2019m a natural critic and I wanted to avoid using any clich\u00e9s. It was tricky to have total freedom, because I prefer working with a clear guideline. I had to find my own handle on the whole thing.<\/p>\n<p>&#8220;So I went back to my own beginnings here in Eindhoven, to the drum \u2019n bass parties that drew me from my own small town to Eindhoven. The rhythm of that music for me represents the city\u2019s energy. And another thing is that the rustic Brabant mentality is confronted here with some advanced futuristic influences. That\u2019s how I came up with the UFO that creates the city and sets it in motion. Creating icons at breakneck speed.&#8221;<\/p>\n<p><a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-42699\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers1-1024x576.jpeg\" alt=\"nielshoebers1\" width=\"800\" height=\"450\" \/><\/a> <a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-42698\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers2-1024x576.jpeg\" alt=\"nielshoebers2\" width=\"800\" height=\"450\" \/><\/a> <a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers4.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42697\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers4.jpeg\" alt=\"nielshoebers4\" width=\"960\" height=\"960\" \/><\/a> <a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-42696\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers5-1024x682.jpeg\" alt=\"nielshoebers5\" width=\"800\" height=\"533\" \/><\/a> <a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers6.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-42695\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2016\/01\/nielshoebers6-1024x576.jpeg\" alt=\"nielshoebers6\" width=\"800\" height=\"450\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A group of designers was asked to create a 36.5 seconds video\u00a0with the Eindhoven &#8220;vibes&#8221;. Yesterday we portrayed Raw Color, today we show the work of Niels Hoebers. In this interview he explains what drives him and why he has always remained faithful to the city that educated him. The video is part of a [&hellip;]<\/p>\n","protected":false},"author":1568,"featured_media":499351,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[496,490,486,484,4986,4941],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-42686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-culture","tag-design-en","tag-geen-categorie-en","tag-innovation","tag-niels-hoebers","tag-sharethevibe-en"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2016\/01\/nielshoebers3.jpeg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Culture<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">design<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Geen categorie<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">innovation<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Niels Hoebers<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">sharethevibe<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Culture<\/span>","<span class=\"advgb-post-tax-term\">design<\/span>","<span class=\"advgb-post-tax-term\">Geen categorie<\/span>","<span class=\"advgb-post-tax-term\">innovation<\/span>","<span class=\"advgb-post-tax-term\">Niels Hoebers<\/span>","<span class=\"advgb-post-tax-term\">sharethevibe<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on January 5, 2016","modified":"Updated on January 5, 2016"},"absolute_dates_time":{"created":"Posted on January 5, 2016 10:00 am","modified":"Updated on January 5, 2016 10:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/42686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=42686"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/42686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/499351"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=42686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=42686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=42686"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=42686"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=42686"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=42686"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=42686"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=42686"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=42686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}