{"id":42271,"date":"2016-01-03T15:34:04","date_gmt":"2016-01-03T14:33:21","guid":{"rendered":"https:\/\/e52.nl\/?p=42271"},"modified":"2016-01-03T15:34:04","modified_gmt":"2016-01-03T14:33:21","slug":"the-magic-potion-of-high-tech-in-eindhoven","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/the-magic-potion-of-high-tech-in-eindhoven\/","title":{"rendered":"The Magic Potion of High Tech in Eindhoven"},"content":{"rendered":"

One international fact finding delegation after another has been visiting High Tech Campus Eindhoven in 2015. Each and every one of them came over\u00a0to find out for themselves which\u00a0elements of the HTC success formula are the most crucial. Bert-Jan Woertman, marketing director of the Campus, has been answering all their questions with great patience. And although Woertman is convinced that every city will have to find and build its own magic potion, there still are some lessons to be learned from the Eindhoven ecosystem. Here’s Woertman’s top-10.<\/p>\n

This is an extract of the original blogpost by Bert-Jan Woertman, which\u00a0can be found here<\/a>.<\/em><\/p>\n

\"woertman\"<\/a>Every community generates a mix of all kinds of special ingredients. Together they create the secret sauce which gives the whole place a distinct competitive advantage. Although there are no hard and fast rules, here are my ten innovation ecosystem signposts to be looking out for.<\/strong><\/em><\/p><\/blockquote>\n

1.\u00a0\u00a0 Don\u2019t try to copy \u2013 but do seek inspiration<\/h3>\n

It takes years to build a collaborative innovation ecosystem. Copying won\u2019t work \u2013 because every smart city has to find its own \u201cmagic potion\u201d. But we encourage you to cherry pick from our experiences to build your own mix. We\u2019ve benefited from adapting good ideas we\u2019ve seen on our travels.<\/p>\n

2.\u00a0\u00a0 Build on Good Heritage<\/h3>\n

Some legacy networks from (former) corporates in your metropolitan area may be valuable, willing to collaborate and share. Experiment by introducing the heroes of the past to the undiscovered raw talent of today and tomorrow. Never stop experimenting. Expect the unexpected.<\/p>\n

3.\u00a0\u00a0 Culture is a state of mind. Innovation is not a department<\/h3>\n

Innovation is not a department. Innovation ecosystems are a state of mind. Only 25% of Innovation success depends on the investments in ICT and related technologies. But 75% comes from other factors such as management innovation, removing hierarchical pyramids, maximising investment in human capital and co-creation with partners. Talking of an innovation ecosystem magic potion…<\/p>\n

4.\u00a0\u00a0 Understand and grow your unique skills<\/h3>\n

The really global tech companies are built by leaders with a global vision from day one. How will great companies from your city scale to become world brands? Leverage the international corporates to share their networks with local SME, startups and researchers to brew this innovation ecosystem.<\/p>\n

5.\u00a0\u00a0 Tell more powerful stories than your competition<\/h3>\n

You\u2019ll never make an impact if you don\u2019t share your stories across national borders. People want to understand why they should care and what you\u2019ve learned rather than hear you brag about your list of achievements.\u00a0Be sure to identify the local influencers that are willing to share their expertise with international media.<\/p>\n

\"20160103_154429-1\"<\/a>6.\u00a0\u00a0 Collaboration is the best strategic path<\/h3>\n

Truly agile companies know they don\u2019t have the funds, time or capacity to achieve success fast enough on their own. Strategic alliances are the way of cutting development costs and accelerating time to market. Tap into local trusted networks first to see what\u2019s possible.<\/p>\n

7.\u00a0\u00a0 Tap into resources already there<\/h3>\n

In the Brainport region, many \u201cinternationals\u201d bring their partners, who turn out to be extremely well qualified. The Expats Spouses Initiative<\/a>\u00a0is an active network of 500+ local expat spouses who turn out to be chemists, scientists, engineers and mathematicians. They help us grow our local and international networks. And spouses that successfully restart their careers will encourage the whole family to stay in this innovation ecosystem.<\/p>\n

8.\u00a0\u00a0 Create platforms and they will cluster<\/h3>\n

Eindhoven is building \u201cclusters of excellence\u201d in photonics (anything to do with light), precision engineering (various kinds of robotics), artificial intelligence, smart sensors and knowledge around new materials. Find your own core strategies of excellence. Then weave formal and informal networks together of OEM\u2019s, SME\u2019s, startups and research institutes. Once you establish trust, informal networks tend to work much faster than formal ones.<\/p>\n

9.\u00a0\u00a0 Proximity to Brilliant People is key<\/h3>\n

There\u2019s a tight correlation between personal interactions, performance, and innovation. Putting restaurants, a conference centre and convenience services along The Strip was deliberate. Everyone has strong reasons to go there repeatedly during the course of the workday: the\u00a0concept of maximizing chance encounters. This reminds us of the Allen Curve<\/a>, which explains why proximity is so important for innovation ecosystems to thrive. Even\u00a0distance-shrinking technologies don’t break this rule;\u00a0both face-to-face and digital communications follow the Allen curve. Out of sight means out of sync.<\/p>\n

10. Don\u2019t neglect the little things\u2026because they matter<\/h3>\n

Alumni of our Startupbootcamp HighTechXL accelerator program tell me the help and support that teams give to each other during the 3 months are what makes it incredibly special. Having access to trusted mentors within walking distance is just as important.<\/p>\n

\"high-tech-campus-608x400\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One international fact finding delegation after another has been visiting High Tech Campus Eindhoven in 2015. Each and every one of them came over\u00a0to find out for themselves which\u00a0elements of the HTC success formula are the most crucial. Bert-Jan Woertman, marketing director of the Campus, has been answering all their questions with great patience. And […]<\/p>\n","protected":false},"author":1568,"featured_media":501247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[3498,486,825,3423,3898,484],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-42271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-bert-jan-woertman-en","tag-geen-categorie-en","tag-high-tech-campus-en","tag-htc-en","tag-htce-en","tag-innovation"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2016\/05\/Luchtfoto_Campus_website_groot.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["Bert-Jan Woertman<\/a>","Geen categorie<\/a>","High Tech Campus<\/a>","HTC<\/a>","HTCE<\/a>","innovation<\/a>"],"unlinked":["Bert-Jan Woertman<\/span>","Geen categorie<\/span>","High Tech Campus<\/span>","HTC<\/span>","HTCE<\/span>","innovation<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on January 3, 2016","modified":"Updated on January 3, 2016"},"absolute_dates_time":{"created":"Posted on January 3, 2016 3:34 pm","modified":"Updated on January 3, 2016 3:34 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/42271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=42271"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/42271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/501247"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=42271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=42271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=42271"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=42271"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=42271"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=42271"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=42271"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=42271"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=42271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}