{"id":396394,"date":"2022-08-27T15:13:03","date_gmt":"2022-08-27T13:13:03","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=396394"},"modified":"2022-08-27T15:13:03","modified_gmt":"2022-08-27T13:13:03","slug":"de-stuff-yourself","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/de-stuff-yourself\/","title":{"rendered":"De-stuff yourself!"},"content":{"rendered":"\n<p>A creative and passionate plea from Dolf Jansen, on 15 August at 12.35 CET on <a href=\"https:\/\/www.nporadio1.nl\/programmas\/de-nieuws-bv\" target=\"_blank\" rel=\"noreferrer noopener\">Dutch Radio 1<\/a>. Listen to it! \u2018<em>Meuk<\/em>\u2019, argues Jansen, is the stuff that we don\u2019t really or really don\u2019t need but still buy under the pressure of marketing and ads. Jansen, in his characteristic style, gives some hilarious examples, making his plea all the more relevant and disturbing. Our consumer behavior causes roughly half of all&nbsp;energy consumption&nbsp;and&nbsp;co2 emissions&nbsp;globally. Everything we buy must be mined, grown, manufactured, and transported.<br>&nbsp;<br>Why is it so difficult to consume less? Psychological studies indicate that the anticipation and action of buying something can be more satisfying than possessing and using it. In an extreme form, this is known as shopping addiction, but we all appear to be more or less sensitive to it. That is not a problem, it is just there, and I can sometimes feel it. The notion that I have this psychological temptation inside me helps me to resist the marketeers and ad makers who try to address it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De-stuffing<\/h2>\n\n\n\n<p>Let us indeed de-stuff ourselves. I have enough shoes, my smartphone still works fine, and I don\u2019t need&nbsp;#blackfriday&nbsp;sales. If we all use all our stuff twice as long, we can worldwide save 25-30% of all&nbsp;raw materials,&nbsp;energy,&nbsp;and&nbsp;co2&nbsp;(for comparison: all&nbsp;wind power&nbsp;and&nbsp;solar energy&nbsp;now save only 4% CO2). The only one who can accomplish this is the person we see in the mirror every morning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About this column<\/h2>\n\n\n\n<p><em>In a weekly column, alternately written by Eveline van Zeeland, Eugene Franken, Katleen Gabriels, PG Kroeger, Carina Weijma, Bernd Maier-Leppla, Willemijn Brouwer, <strong>Maarten van Andel<\/strong> and Colinda de Beer, Innovation Origins tries to figure out what the future will look like. These columnists, sometimes joined by guest bloggers, are all working in their own way to find solutions to the problems of our time. So tomorrow will be good. <a href=\"https:\/\/innovationorigins.com\/en\/tag\/tomorrow-is-good\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are all the previous columns<\/a> in this series.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A creative and passionate plea from Dolf Jansen, on 15 August at 12.35 CET on Dutch Radio 1. Listen to it! \u2018Meuk\u2019, argues Jansen, is the stuff that we don\u2019t really or really don\u2019t need but still buy under the pressure of marketing and ads. Jansen, in his characteristic style, gives some hilarious examples, making [&hellip;]<\/p>\n","protected":false},"author":2477,"featured_media":523237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-opinion.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[7809],"tags":[72892,72894,7811],"location":[6763],"article_type":[55242],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-396394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-de-stuff","tag-maarten-van-andel-4","tag-tomorrow-is-good","location-netherlands","article_type-column"],"blocksy_meta":[],"acf":{"subtitle":"If we all use all our stuff twice as long, we can globally save 25-30% of all\u00a0raw materials,\u00a0energy,\u00a0and\u00a0co2, Maarten van Andel writes.","text_display_homepage":false},"author_meta":{"display_name":"Maarten Van Andel","author_link":"https:\/\/ioplus.nl\/archive\/author\/maarten-van-andel\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2017\/07\/unnamed-4-300x189.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/opinion\/\" class=\"advgb-post-tax-term\">Opinion<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Opinion<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/opinion\/\" class=\"advgb-post-tax-term\">de-stuff<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/opinion\/\" class=\"advgb-post-tax-term\">Maarten van Andel<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/opinion\/\" class=\"advgb-post-tax-term\">Tomorrow is Good<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">de-stuff<\/span>","<span class=\"advgb-post-tax-term\">Maarten van Andel<\/span>","<span class=\"advgb-post-tax-term\">Tomorrow is Good<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 years ago","modified":"Updated 4 years ago"},"absolute_dates":{"created":"Posted on August 27, 2022","modified":"Updated on August 27, 2022"},"absolute_dates_time":{"created":"Posted on August 27, 2022 3:13 pm","modified":"Updated on August 27, 2022 3:13 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/396394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/2477"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=396394"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/396394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/523237"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=396394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=396394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=396394"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=396394"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=396394"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=396394"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=396394"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=396394"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=396394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}