{"id":362105,"date":"2022-03-24T16:00:00","date_gmt":"2022-03-24T15:00:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=362105"},"modified":"2022-03-24T16:00:00","modified_gmt":"2022-03-24T15:00:00","slug":"when-the-pandemic-hit-the-whole-world-became-our-market-overnight-it-was-crazy","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/when-the-pandemic-hit-the-whole-world-became-our-market-overnight-it-was-crazy\/","title":{"rendered":"‘When the pandemic hit, the whole world became our market overnight. It was crazy’"},"content":{"rendered":"\n

The difficulties of remote work speak for themselves. The pandemic has highlighted these struggles. The work environment of many people became solitary and isolated. Many of us who have forced to sit in front of screens are now looking for alternatives to impersonal and tedious video calls. The formula for a solution seems simple: personaliziation by adding cheerful and team-building features. However, the expectations of the market are now sky-high. The Swedish Teemyco<\/a> team is working to provide an accessible, user-friendly and fun platform for those who work from home. Charlotte Ekelund, co-founder of Teemyco, tells us more about it.<\/p>\n\n\n\n

What motivated you to come up with Teemyco?<\/strong><\/h2>\n\n\n\n
\"Teemyco
Teemyco founders: Charlotte Ekelund and Oleg Danylenko. @Teemyco<\/figcaption><\/figure><\/div>\n\n\n\n

“We started the virtual offices even before the pandemic. Me and my co-founder, Oleg Danylenko, both have a personal story to tell. 10 years ago I worked at an international company, I was based in Stockholm and my team was in London. It had a really bad impact on how I felt at work. I was really miserable, because I just had online meetings all day and my colleagues didn\u2019t know me. Meanwhile, they were having fun around the coffee machine in London, while I was just this weirdo in Sweden. There were so many disadvantages, such as not getting help when I was stuck, my manager didn\u2019t see whenever I was struggling, and I was also missing out on the social element. So I decided I wanted to work on helping to make people happy and satisfied at work. I set about pivoting my career in 2017 and became a recruitment consultant. This meant that I could help people find jobs that made them happier.<\/p>\n\n\n\n

Oleg is from Ukraine. He has experienced that many people are unable to get certain jobs, simply because they are not located there. He wants to help people find work from wherever they are. He himself had to leave his hometown and country for specific career opportunities. That is why he’s really passionate about enabling people to work from anywhere. So, together we began our shared journey to create happiness at work every day.”<\/p>\n\n\n\n

How did your experiences change during the pandemic?<\/strong><\/h2>\n\n\n\n

“Things have changed a lot. In 2019, we only had a hypostasized market of tech scale-ups. When the pandemic hit, the whole world became our market overnight. It was crazy. At that time, we were a 4- month old company with just 2 people. We’d gone live with 4 or 5 beta customers, but our product was pretty basic.<\/p>\n\n\n\n

We set up a beta waiting list consisting of 85,000 people. Each week we ran tests with different types of customers, such as marketing agencies, universities and start-ups. We had to determine which type of target audience was the best fit for us. It turned out that we were on the right track from the very start, and tech scale-ups were a great fit.<\/p>\n\n\n\n

People were joking about us being \u201cbehind Covid.\u201d Because the situation was so perfect for us. Although it wasn\u2019t only positive. It also increased competition a lot. Before the pandemic, there were about 3 players on the market, then all of a sudden 30 new companies appeared. People also had very high expectations for the product which was not advanced enough yet. In the beginning it was pretty hard to take to see that people were disappointed.<\/p>\n\n\n\n

On the bright side, we didn\u2019t have to explain why dispersed teams need an online office. The pandemic made it clear, that people can feel lonely and disconnected and productivity levels can drop.”<\/p>\n\n\n\n

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