{"id":36033,"date":"2015-11-20T10:38:58","date_gmt":"2015-11-20T06:00:34","guid":{"rendered":"https:\/\/e52.nl\/?p=36033"},"modified":"2015-11-20T10:38:58","modified_gmt":"2015-11-20T06:00:34","slug":"start-up-life-10-desperate-times-call-for-desperate-measures","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/start-up-life-10-desperate-times-call-for-desperate-measures\/","title":{"rendered":"Start-up Life # 10: Desperate times call for desperate measures"},"content":{"rendered":"

Slovenian start-up Gotoky<\/a> began Startupbootcamp HighTechXL<\/a> in the first week of September. The Eindhoven-based programme gives start-ups three months to work intensively on getting their company off the ground. For Gotoky, it’s a chance to further develop a smart walkie talkie \u2013 before the competition does. CEO\u00a0Denis Lon\u010dar will be talking to\u00a0e52 every week about his experience with Katja\u00a0Lipi\u010dnik,\u00a0Chief Marketing Officer, over the next three months.<\/i><\/p>\n

This week:\u00a0Desperate times call for desperate measures<\/p>\n

\n

Read all the previous instalments here<\/i><\/a><\/p>\n

\n

How much can one person do in a day? A whole lot, or so it would seem at Gotoky this week. \u201cEspecially if you only sleep three hours a night,\u201d adds Katja. It’s definitely all nose to the grindstone for the Gotoky team. Next week is the Demo Day<\/a>, or \u2018Wedding Day\u2019, as the Gotokies previously called it.<\/a> There are also serious talks with an investor, Gokoky is working with Leapfunder<\/a> and, perhaps most importantly this week, the Gotoky device finally goes\u00a0on sale<\/a>!<\/p>\n

With her years of marketing experience, Katja just couldn’t resist. A catchy slogan had to come out before the devices went up for sale, and that slogan is: GOTOKY – HOT AND COOL! It hints at the colour design of the devices, which will usually be sold in pairs: one red and one blue-green.<\/p>\n

\"Screen<\/a><\/p>\n

Gotoky’s ‘smart walkie talkie’ works on Android smartphones and iPhones<\/em><\/p>\n

The price is around 138 Euros for a set of two Gotokys, while a single device will cost around 73 Euros. \u201cWe’ve set the price very low,\u201d explains Katja. \u201cThis is for the early adapters who already want to support us and are patient enough to wait until the Gotoky can be delivered.\u201d Those who order a Gotoky now will receive their device in April. \u201cIf our production gets under way sooner and the delivery time is reduced, the price will go up.\u201d A set of two Gotokys will end up costing 240 Euros. \u201cThe special pre-order price will probably only be offered until the end of the year.\u201d<\/p>\n

The webshop might be live, but there’s still plenty of work to be done. We can hear the rest of the Gotoky team busy with Skype and phone calls in the background. Tonight will be another short night’s sleep. According to Katja, that’s not a problem: \u201cDesperate times call for desperate measures.\u201d
\n\"Screen<\/a>Part 11 next week.<\/p>\n

Text: Renske Mehra<\/p>\n

 <\/p>\n

\"Schermafbeelding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Slovenian start-up Gotoky began Startupbootcamp HighTechXL in the first week of September. The Eindhoven-based programme gives start-ups three months to work intensively on getting their company off the ground. For Gotoky, it’s a chance to further develop a smart walkie talkie \u2013 before the competition does. CEO\u00a0Denis Lon\u010dar will be talking to\u00a0e52 every week about […]<\/p>\n","protected":false},"author":1585,"featured_media":34256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[490,486,3581,825,484,4287,3742,827,3583,4200,2886,829],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-36033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-design-en","tag-geen-categorie-en","tag-gotoky-en","tag-high-tech-campus-en","tag-innovation","tag-katja-lipicnik-en","tag-start-up-life","tag-start-ups","tag-startup-life","tag-startupbootcamp-hightechxl-en","tag-startups-en","tag-technology"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Christa Parrish","author_link":"https:\/\/ioplus.nl\/archive\/author\/christa-parrish\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-10-15-at-5.29.33-PM-1-300x199.png","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["design<\/a>","Geen categorie<\/a>","Gotoky<\/a>","High Tech Campus<\/a>","innovation<\/a>","Katja Lipi\u010dnik<\/a>","Start-up life<\/a>","start-ups<\/a>","Startup life<\/a>","Startupbootcamp HighTechXL<\/a>","startups<\/a>","technology<\/a>"],"unlinked":["design<\/span>","Geen categorie<\/span>","Gotoky<\/span>","High Tech Campus<\/span>","innovation<\/span>","Katja Lipi\u010dnik<\/span>","Start-up life<\/span>","start-ups<\/span>","Startup life<\/span>","Startupbootcamp HighTechXL<\/span>","startups<\/span>","technology<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on November 20, 2015","modified":"Updated on November 20, 2015"},"absolute_dates_time":{"created":"Posted on November 20, 2015 10:38 am","modified":"Updated on November 20, 2015 10:38 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/36033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1585"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=36033"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/36033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/34256"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=36033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=36033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=36033"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=36033"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=36033"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=36033"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=36033"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=36033"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=36033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}