{"id":313214,"date":"2021-10-14T17:52:18","date_gmt":"2021-10-14T15:52:18","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=313214"},"modified":"2021-10-14T17:52:18","modified_gmt":"2021-10-14T15:52:18","slug":"soft-drinks-in-your-water-bottle-instead-of-boring-water","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/soft-drinks-in-your-water-bottle-instead-of-boring-water\/","title":{"rendered":"Soft drinks in your water bottle instead of boring water"},"content":{"rendered":"\n

Fill your reusable water bottle with a soft drink instead of water. Mark van Roosmalen of Moree explains how this can be done in a sustainable way.<\/strong><\/p>\n\n\n\n

What does Moree do?<\/h2>\n\n\n\n

“Moree is for everyone who values flavor as much as sustainability. Nine out of ten people have a reusable bottle, such as a Dopper. You can actually only fill those with water in the bathroom. Water is boring. If I want something different, I have to buy a can or a PET bottle that contains flavoring. Moree supplies a machine that produces five flavors of lemonade without any of the waste of a PET bottle. I now have 78 flavors that can go into the machine. It works like a coffee machine, so it’s super easy. You click on a flavor and instead of coffee, lemonade comes out.”<\/p>\n\n\n\n

\"This
\u00a9Moree<\/figcaption><\/figure>\n\n\n\n

Also interesting:<\/strong> Eliminating hormones from drinking water using sunlight<\/a><\/p>\n\n\n\n

How did you come up with this idea?<\/h2>\n\n\n\n

“Together with a classmate during my second year at Avans University of Applied Sciences. The lecturer said that it is best to start a business based on a source of frustration or irritation, because then you are highly motivated. I liked to use my reusable bottle, but I was annoyed by the dull taste and the bad feeling I got after buying an expendable PET bottle. So I started thinking about potential solutions. At the end of the study, there is always a party. That is where we tested a circular bottle that you could put in a crate at the end of the party. From there, we started thinking about a machine. We made the first prototype in a garage. With some friends, we pulled apart an old coffee machine to know how everything was put together. Then we knocked on the door of a manufacturer.”<\/p>\n\n\n\n

What have been the toughest challenges?<\/h2>\n\n\n\n

“Getting the target audience in focus was definitely a challenge. That’s a difficult process because you have to do a lot of interviewing and then you also find out that you are not always asking the right questions. The other challenge was finding funding. That machine doesn’t just appear – it costs a lot. In the end, I was able to raise money by working during the summer.”<\/p>\n\n\n\n

Where is your machine being used now?<\/h2>\n\n\n\n

“The machine is now at Coolblue. The reason why is that a lot of people work at Coolblue who have a reusable bottle. Before that, the machine was at Avans for 20 days. But in the education sector, it takes a long time before you can get anything set up there on a permanent basis. Plus, the plan is that we test at a few other locations to gather as much user information as possible.”<\/p>\n\n\n\n

What does your future look like?<\/h2>\n\n\n\n

“I am in discussions with several parties to start tests there. Also, I am going to apply for a grant to develop my own vending machine or to be able to buy several machines.”<\/p>\n\n\n

<\/a>
<\/div><\/div>
Be sure to read other instalments in this series.<\/div>
Each day, Innovation Origins puts a start-up in the spotlight. Read them all here.<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Fill your reusable water bottle with a soft drink instead of water. Mark van Roosmalen of Moree explains how this can be done in a sustainable way. What does Moree do? “Moree is for everyone who values flavor as much as sustainability. Nine out of ten people have a reusable bottle, such as a Dopper. […]<\/p>\n","protected":false},"author":2255,"featured_media":514229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"views\/single-startup.blade.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3009],"tags":[65451,65458,35348,6278],"location":[6763],"article_type":[36684],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-313214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-moree","tag-soft-drinks","tag-start-up-of-the-day","tag-sustainability","location-netherlands","article_type-news"],"blocksy_meta":[],"acf":{"subtitle":"Every day we put a start-up in the spotlight. Today it's MoreeDrinks, which allows you to fill your reusable bottle with something else besides water. ","text_display_homepage":false},"author_meta":{"display_name":"Marit Koopmanschap","author_link":"https:\/\/ioplus.nl\/archive\/author\/marit-koopmanschap\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2022\/04\/Moree_Shoot-24-scaled.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Start-ups<\/a>"],"unlinked":["Start-ups<\/span>"]},"tags":{"linked":["Moree<\/a>","soft drinks<\/a>","Start-up of the day<\/a>","Sustainability<\/a>"],"unlinked":["Moree<\/span>","soft drinks<\/span>","Start-up of the day<\/span>","Sustainability<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 years ago","modified":"Updated 4 years ago"},"absolute_dates":{"created":"Posted on October 14, 2021","modified":"Updated on October 14, 2021"},"absolute_dates_time":{"created":"Posted on October 14, 2021 5:52 pm","modified":"Updated on October 14, 2021 5:52 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/313214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/2255"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=313214"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/313214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/514229"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=313214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=313214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=313214"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=313214"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=313214"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=313214"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=313214"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=313214"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=313214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}