{"id":300832,"date":"2021-07-23T09:00:00","date_gmt":"2021-07-23T07:00:00","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=300832"},"modified":"2021-07-23T09:00:00","modified_gmt":"2021-07-23T07:00:00","slug":"museum-bologna-in-italy-uses-big-data-to-view-visitors","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/museum-bologna-in-italy-uses-big-data-to-view-visitors\/","title":{"rendered":"Museum Bologna in Italy uses big data to view visitors"},"content":{"rendered":"\n<p id=\"block-b3f1a365-a018-46d4-84cb-4cf4f97442ba\">For the first time in perhaps 2,300 years of museum history, visitors are being viewed rather than (just) the artworks being exhibited. The &#8216;Collezioni comunali d&#8217;arte&#8217;, a municipal museum in the Italian city of Bologna, is conducting a test to observe how visitors view works of art.<\/p>\n\n\n\n<p id=\"block-be04c7b4-3079-4c3d-b195-5c8a8b8fe715\">Cameras have been installed next to more than twenty paintings that are directed towards the visitor&#8217;s face. With the help of artificial intelligence, the camera detects, among other things, where the visitors&#8217; attention is focused most on a work of art.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-7a4876a4-f5cb-4d6f-b162-e81af963897c\">Gauging experience<\/h3>\n\n\n\n<p id=\"block-978f32cf-a7f5-4702-98cf-b98ca17ebe1a\">The innovative system can \u2018gauge&#8217; the visitor&#8217;s experience by sharing numerous data obtained through registering and monitoring certain indicators. This measurement is made possible by using a typical &#8216;big data&#8217; application that is able to extract information by examining large amounts of various data. ENEA does not offer more details about this interesting experiment. ENEA is an Italian government institute specializing in new technologies and sustainable economic development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-77cbcdd3-93d5-4192-915e-45ba69f65bf6\">State of mind<\/h3>\n\n\n\n<p>&#8220;Through a camera placed near the artwork, the system automatically detects the faces that are turned towards the work. Data is collected on the behaviour of the visitors, such as the route taken to get to the area, the distance that they are viewing from as well as the state of mind of those viewing the art,&#8221; a few scientists explain <a href=\"https:\/\/www.enea.it\/it\/Stampa\/news\/beni-culturali-al-via-il-progetto-shareart-per-misurare-il-gradimento-delle-opere-d2019arte-con-l2019intelligenza-artificiale\">in a presentation<\/a>.<\/p>\n\n\n\n<p id=\"block-3bb8679e-9fb8-4a0a-a0e5-0d86b609f439\">The makers revealed a few details about the results so far. For example, the oil painting of <em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Saint_Sebastian_Tended_by_Saint_Irene\">Saint Sebastian tended by Saint Irene<\/a> <\/em>by the French artist Trophime Bigot (who painted in the style of Caravaggio) shows that visitors do not look at the centre of the composition as is customary. Most people look slightly to the right of Saint Sebastian&#8217;s face, thanks to the play of light and shadows created by the artist&#8217;s brush.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-d6b195e2-6553-4994-807d-52edcf61d90f\">Technopole<\/h3>\n\n\n\n<p id=\"block-3c2519ea-eec2-4592-9d19-eb665c9321df\">The collaboration between ENEA and the <a href=\"http:\/\/www.museibologna.it\/museien\"><em>Istituzione Bologna Musei<\/em><\/a>, which all municipal museums fall under, is part of the research project on big data in the Emilia-Romagna region. The <em><a href=\"https:\/\/www.regione.emilia-romagna.it\/datavalley\/big-data-technopole\">Big Data Technopole<\/a><\/em> of Bologna, as the hub is called, aims to become an internationally authoritative center in the field of supercomputing and artificial intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first time in perhaps 2,300 years of museum history, visitors are being viewed rather than (just) the artworks being exhibited. The &#8216;Collezioni comunali d&#8217;arte&#8217;, a municipal museum in the Italian city of Bologna, is conducting a test to observe how visitors view works of art. Cameras have been installed next to more than [&hellip;]<\/p>\n","protected":false},"author":1788,"featured_media":513978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[8553],"tags":[63505,61571,49010,63496,63498],"location":[47626],"article_type":[36684],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-300832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-bologna-museum","tag-enea","tag-museums","tag-technopole","tag-trophime-bigot","location-italy","article_type-news"],"blocksy_meta":[],"acf":{"subtitle":" A museum in Bologna, Italy, uses cameras and big data to determine where viewers of works of art tend to focus their attention.","text_display_homepage":false},"author_meta":{"display_name":"Ewout Kieckens","author_link":"https:\/\/ioplus.nl\/archive\/author\/ewout-kieckens\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2022\/04\/big-data-Bologna.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/digital\/\" class=\"advgb-post-tax-term\">Digital<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Digital<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/digital\/\" class=\"advgb-post-tax-term\">Bologna Museum<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/digital\/\" class=\"advgb-post-tax-term\">Enea<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/digital\/\" class=\"advgb-post-tax-term\">museums<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/digital\/\" class=\"advgb-post-tax-term\">Technopole<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/digital\/\" class=\"advgb-post-tax-term\">Trophime Bigot<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Bologna Museum<\/span>","<span class=\"advgb-post-tax-term\">Enea<\/span>","<span class=\"advgb-post-tax-term\">museums<\/span>","<span class=\"advgb-post-tax-term\">Technopole<\/span>","<span class=\"advgb-post-tax-term\">Trophime Bigot<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on July 23, 2021","modified":"Updated on July 23, 2021"},"absolute_dates_time":{"created":"Posted on July 23, 2021 9:00 am","modified":"Updated on July 23, 2021 9:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/300832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1788"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=300832"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/300832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/513978"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=300832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=300832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=300832"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=300832"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=300832"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=300832"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=300832"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=300832"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=300832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}