{"id":25448,"date":"2015-09-15T08:30:42","date_gmt":"2015-09-15T06:30:42","guid":{"rendered":"https:\/\/e52.nl\/?p=25448"},"modified":"2015-09-15T08:30:42","modified_gmt":"2015-09-15T06:30:42","slug":"de-beweegstrateeg-en-de-klantknuffelaar-van-het-parktheater","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/nl\/de-beweegstrateeg-en-de-klantknuffelaar-van-het-parktheater\/","title":{"rendered":"De beweegstrateeg en de klantknuffelaar van het Parktheater"},"content":{"rendered":"

Prachtig portret van het Parktheater op Marketingfacts<\/a>. De afgelopen jaren is het Eindhovense theater overladen met prijzen: Theater van het jaar in 2014, de Gouden Struis<\/a> in 2010 en 2012 en de Zilveren Struis in 2015,\u00a0Beste Brabantse Werkgever 2011<\/a> en Slimste Bedrijf van Nederland in 2012. Stond dit theater na de verbouwing in 2007 nog op het randje van faillissement, sinds 2011 is het weer winstgevend, zo schrijft Marketingfacts. Hoe hebben ze dit aangepakt?<\/p>\n

Directeur Giel Pastoor en marketing manager Marleen van Amerongen benadrukken tijdens de NIMA Zuid-bijeenkomst dat het bij cultuurmarketing allemaal draait om mensen: de eigen mensen, de artiesten en de klanten en hoe die met elkaar omgaan. De aandacht van en de relatie met de (toekomstige) fan of klant is de belangrijkste (economische) waarde geworden.<\/p>\n

Lees hier het verhaal van de beweegstrateeg en de klantknuffelaar.\u00a0<\/a><\/strong><\/em><\/p>\n

\"Cast<\/a>
Cast en regie van “De Waakhonden” overleggen tijdens een technische pauze in de Kameleonzaal van het Parktheater<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Prachtig portret van het Parktheater op Marketingfacts. De afgelopen jaren is het Eindhovense theater overladen met prijzen: Theater van het jaar in 2014, de Gouden Struis in 2010 en 2012 en de Zilveren Struis in 2015,\u00a0Beste Brabantse Werkgever 2011 en Slimste Bedrijf van Nederland in 2012. Stond dit theater na de verbouwing in 2007 nog […]<\/p>\n","protected":false},"author":1568,"featured_media":497507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[1039],"tags":[13152,13155,1366,1126],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-25448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl-nl","tag-giel-pastoor-nl","tag-marleen-van-amerongen-nl","tag-parktheater-nl","tag-vandaag-nl"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2015\/09\/Parktheater.cl_970_541_s_c1_smart_scale.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["Giel Pastoor<\/a>","Marleen van Amerongen<\/a>","Parktheater<\/a>","Vandaag<\/a>"],"unlinked":["Giel Pastoor<\/span>","Marleen van Amerongen<\/span>","Parktheater<\/span>","Vandaag<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 11 years ago","modified":"Updated 11 years ago"},"absolute_dates":{"created":"Posted on September 15, 2015","modified":"Updated on September 15, 2015"},"absolute_dates_time":{"created":"Posted on September 15, 2015 8:30 am","modified":"Updated on September 15, 2015 8:30 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/25448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=25448"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/25448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/497507"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=25448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=25448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=25448"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=25448"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=25448"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=25448"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=25448"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=25448"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=25448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}