{"id":219255,"date":"2020-04-22T17:00:03","date_gmt":"2020-04-22T15:00:03","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=219255"},"modified":"2020-04-22T17:00:03","modified_gmt":"2020-04-22T15:00:03","slug":"start-up-of-the-day-digital-assistant-for-people-with-diabetes","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/start-up-of-the-day-digital-assistant-for-people-with-diabetes\/","title":{"rendered":"Start-up of the day: Digital assistant for people with diabetes"},"content":{"rendered":"<p>Danish med-tech start-up <a href=\"https:\/\/www.hedia.co\">Hedia<\/a> has designed <span style=\"font-weight: 400\">a digital assistant for people with insulin-dependent diabetes. A tool that can be of particular importance during the current pandemic where many countries are in complete lockdown and online solutions are keeping the world going.\u00a0<\/span><\/p>\n<p>Having type 1 diabetes himself, co-founder Peter Lucas has an intimate understanding\u00a0 of the challenges diabetics experience. Which includes calculating your insulin dosages and the amount of carbs in your food as well as tracking your blood glucose levels. He believes that a digital solution like this diabetes assistant is not a luxury. It&#8217;s a necessity.<\/p>\n<p>Recently, Hedia&#8217;s software has been\u00a0<a href=\"https:\/\/ec.europa.eu\/growth\/single-market\/ce-marking\/\">CE marked as class IIb<\/a> and gained an ISO certification. The former indicates compliance with the European Economic Area (EEA) health and environmental safety standards. The latter guarantees\u00a0 that the company operates in line with the <a href=\"https:\/\/www.iso.org\/iso-50001-energy-management.html\">energy management systems<\/a> of the globally recognized <a href=\"https:\/\/www.iso.org\/home.html\">International Organization for Standardization<\/a> (ISO).<\/p>\n<p>Innovation Origins spoke with Lucas about the certifications and the start-up, here&#8217;s what he had to say:<\/p>\n<figure id=\"attachment_219268\" aria-describedby=\"caption-attachment-219268\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-219268\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2020\/04\/6E3A0466_color-1024x511.jpg\" alt=\"\" width=\"1024\" height=\"511\" \/><figcaption id=\"caption-attachment-219268\" class=\"wp-caption-text\">Hedia&#8217;s team. \u00aeHedia<\/figcaption><\/figure>\n<h3><b>How was the\u00a0idea for Hedia\u00a0born?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">I got diagnosed with type 1 diabetes and in the beginning I didn&#8217;t cope with it very well. I was in shock and really didn\u2019t know how to deal with the news. After a while though, I started looking at solutions. I tried several tools and apps the market had on offer. But no tool seemed to work for me. <\/span><span style=\"font-weight: 400\">As you might know, having diabetes is not just about remembering to take your insulin. It actually takes a lot of energy and time to self-manage. For example: understanding carb counting, calculating your insulin dosage, understanding how your body reacts to insulin, and knowing when you have low or high blood sugar levels. <\/span><\/p>\n<p><span style=\"font-weight: 400\">I wanted to create a solution that could help people like me. As in, the approximately 191 million others with insulin-dependent diabetes. Life with diabetes should be easier. And that&#8217;s what our diabetes assistant is trying to achieve.\u00a0<\/span><\/p>\n<h3><b>What makes Hedia stand out?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">It\u2019s no secret that Hedia is not the<\/span><span style=\"font-weight: 400\"> only diabetes software solution out there. <\/span><span style=\"font-weight: 400\">And that&#8217;s OK too \u2013 it is not a one-player market. <\/span><span style=\"font-weight: 400\">But Hedia does stand out in several ways. The most important way, I would say, is having a CE-certified insulin calculator (known <\/span><span style=\"font-weight: 400\">as <\/span><em>Class IIb Medical Device<\/em><span style=\"font-weight: 400\">). <\/span><\/p>\n<p><span style=\"font-weight: 400\">You really cannot overstate the importance of the insulin calculator or the certification of it. <\/span><span style=\"font-weight: 400\">It is what differentiates us, so that we are not just a health app \u2013 we are a medical app.<\/span><span style=\"font-weight: 400\"> Because we are giving medical advice that aims to make your everyday life as a diabetic easier. So you can gain control of your diabetes management \u2013 and enable you to loosen up a bit. <\/span><span style=\"font-weight: 400\">The certification of our insulin calculator is there to give our users a sense of security and the assurance they can rely on our app. Our most important job is to make sure that we live up to the strictest standards.\u00a0<\/span><\/p>\n<h3><b>Do you think the future of medicine lies in apps like this one?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">I believe that <\/span><span style=\"font-weight: 400\">online solutions are helping to make the world go round during the current pandemic situation. I<\/span><span style=\"font-weight: 400\">nternet and digital solutions such as a diabetes assistant are not luxuries. They are absolute necessities. So many people all over the world are quarantined right now and some people might need med tech solutions to help them. <\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s why it is of the utmost importance that users of digital healthcare solutions can quickly check out a product like an app to see if it\u2019s trustworthy. <\/span><span style=\"font-weight: 400\">And most importantly \u2013 if it\u2019s meeting the legal requirements for medical software. The coronavirus right now is really underscoring how crucial the security and safety of med tech is. <\/span><span style=\"font-weight: 400\">There will probably be more situations like this in the future. So yes, I do believe that a part of the future in medicine lies in apps like ours.<\/span><\/p>\n<figure id=\"attachment_219269\" aria-describedby=\"caption-attachment-219269\" style=\"width: 374px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-219269\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-21-at-08.05.53-1024x738.png\" alt=\"\" width=\"374\" height=\"270\" \/><figcaption id=\"caption-attachment-219269\" class=\"wp-caption-text\">Hedia&#8217;s App. \u00aeHedia<\/figcaption><\/figure>\n<h3><b>What has been the biggest challenge that you&#8217;ve faced during the Hedia journey?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">It was definitely when we found out out after 6 months that we were no longer \u201cjust\u201d a tech start-up. <\/span><span style=\"font-weight: 400\">When we ran our pilot, it occurred to us that our insulin calculator made us go from being &#8220;regular&#8221; tech to <em>medical tech<\/em>.\u00a0<\/span><span style=\"font-weight: 400\">Now, this might just sound like semantics, but it actually changes quite a bit! <\/span><span style=\"font-weight: 400\">It changed the way we had to raise capital, our sales forecasts, the timeline of the development of our product, and, of course, the validation of it. At first, it seemed overwhelming, but now we are extremely glad that we went this way.\u00a0<\/span><\/p>\n<h3><b>And the most\u00a0gratifying moment?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">At the risk of sounding a bit cheesy, there have been plenty of gratifying moments, and they all are pretty similar. It\u2019s when people who have diabetes tell us that we have made a difference in their lives. <\/span><span style=\"font-weight: 400\">This journey is a personal one for me.\u00a0<\/span><span style=\"font-weight: 400\">I know that other people with diabetes probably feel the same way as I did when I was diagnosed. So, it makes me very grateful each and every time Hedia helps someone out.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Because &#8211; and this is actually really important to emphasize &#8211; diabetes is <\/span><span style=\"font-weight: 400\">not<\/span><span style=\"font-weight: 400\"> just a <\/span><i><span style=\"font-weight: 400\">physical<\/span><\/i><span style=\"font-weight: 400\"> challenge. It is an <\/span><i><span style=\"font-weight: 400\">emotional <\/span><\/i><span style=\"font-weight: 400\">challenge as well. Ninety<\/span><span style=\"font-weight: 400\"> percent of your time, you are alone when it comes to managing your disease. You tend to have very few doctor consultations per year. It\u2019s also a full-time job trying to balance your blood sugar levels while also living your life.\u00a0\u00a0<\/span><\/p>\n<h3><b>What does it mean to have your product CE and ISO certification?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">It means the world to me. <\/span><span style=\"font-weight: 400\">The CE marking is an extra layer of assurance to our users that<em> Hedia&#8217;s <\/em>Personal Diabetes Assistant conforms to the strictest safety and performance requirements. The ISO 13485:2016 certification is the assurance that we need in order to work according to the latest standards and regulations. This demonstrates our commitment to providing high-quality and consistent products and services to our users.<\/span><\/p>\n<h3><b>What is the next step for Hedia?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">We\u2019re always looking for new, useful ways to develop our assistant further. <\/span><span style=\"font-weight: 400\">Besides that, we\u2019re also working on getting FDA approval so we can get onto the market in the US. Plus, our data science team is working on clinical trials to validate our machine learning.<\/span><\/p>\n<p>Hedia&#8217;s Personal Diabetes Assistant is available on <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.hedia_diabetes_assistant\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/play.google.com\/store\/apps\/details?id%3Dcom.hedia_diabetes_assistant&amp;source=gmail&amp;ust=1587478816636000&amp;usg=AFQjCNEXf_z0sV9fs7dMGISUOYFPupEHag\">Google Play\u00a0<\/a>\u00a0and <a href=\"https:\/\/apps.apple.com\/dk\/app\/hedia-intelligent-diabetes-app\/id1180896887?l=en\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/apps.apple.com\/dk\/app\/hedia-intelligent-diabetes-app\/id1180896887?l%3Den&amp;source=gmail&amp;ust=1587478816636000&amp;usg=AFQjCNHT_PRn0n3GPVLsQ0b75wHF5iXIig\">App Store.<\/a><\/p>\n<p>You can read more IO articles about start-ups\u00a0<a href=\"https:\/\/innovationorigins.com\/category\/startup\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danish med-tech start-up Hedia has designed a digital assistant for people with insulin-dependent diabetes. A tool that can be of particular importance during the current pandemic where many countries are in complete lockdown and online solutions are keeping the world going.\u00a0 Having type 1 diabetes himself, co-founder Peter Lucas has an intimate understanding\u00a0 of the [&hellip;]<\/p>\n","protected":false},"author":1724,"featured_media":518667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-post-startup.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[34665,3009],"tags":[37420,50192,4647,50194,35348],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-219255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-startup","tag-diabetes-en","tag-digital-asistant","tag-health-en","tag-med-tech","tag-start-up-of-the-day"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Giacinto Bottone","author_link":"https:\/\/ioplus.nl\/archive\/author\/giacinto-bottone\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2020\/04\/6E3A0372-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/health\/\" class=\"advgb-post-tax-term\">Health<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Start-ups<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Health<\/span>","<span class=\"advgb-post-tax-term\">Start-ups<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Diabetes<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">digital asistant<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">health<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">med tech<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Start-up of the day<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Diabetes<\/span>","<span class=\"advgb-post-tax-term\">digital asistant<\/span>","<span class=\"advgb-post-tax-term\">health<\/span>","<span class=\"advgb-post-tax-term\">med tech<\/span>","<span class=\"advgb-post-tax-term\">Start-up of the day<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on April 22, 2020","modified":"Updated on April 22, 2020"},"absolute_dates_time":{"created":"Posted on April 22, 2020 5:00 pm","modified":"Updated on April 22, 2020 5:00 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/219255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1724"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=219255"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/219255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/518667"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=219255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=219255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=219255"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=219255"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=219255"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=219255"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=219255"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=219255"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=219255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}