{"id":172724,"date":"2019-06-04T15:58:55","date_gmt":"2019-06-04T13:58:55","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=172724"},"modified":"2019-06-04T15:58:55","modified_gmt":"2019-06-04T13:58:55","slug":"deity-helps-webshops-grow-faster-with-modular-commerce-software","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/deity-helps-webshops-grow-faster-with-modular-commerce-software\/","title":{"rendered":"DEITY helps webshops grow faster with modular commerce software"},"content":{"rendered":"

When an e-commerce company is making headway and has already overgrown the size of a small webshop but doesn\u2019t have the turnover of a shop like Zalando yet, keeping the fast pace of growth becomes hard for this online business. A software company from Eindhoven – \u00a0DEITY<\/a> \u2013 is developing tools that can help middle-sized online shops to scale up their business.<\/p>\n

Experience in e-commerce<\/h3>\n

\u201cDEITY was once a start-up but it was founded by a group of people with 15-20 years of experience in e-commerce,\u201d says Jamie Maria Schouren and Roland Bastiaansen, the co-founders of DEITY. \u201cWe had been working in e-commerce for a very long time building software for the companies like Bijenkorf, Ferrari, HP and Zalando \u2013 at that time it was their very first internet shop with 10 orders per day. When we were working with those online-stores, we realized that when the companies go fast, they have troubles with scalability, website architecture and their current software. We also saw that at the same time big companies are spending millions and millions on building new software architectures and that it is not available for the fast-growing companies that don\u2019t have millions to spend on software.\u201d That is why DEITY decided to start building software that would be available for online retailers with a turnover of \u20ac1-20 million \u2013 they make up a considerable part of all e-commerce companies.<\/p>\n

Open source software<\/h3>\n

\u201cWe were developing our software for a couple of years,\u201d says Schouren. \u201cWhile we were building, we were making prototypes with real-life customers – it went very well, so we decided to enter the big market, introducing our software as a service platform and even making one of the products that we built open-source \u2013 that means that software developers from all over the world can download it and use it without buying a license.\u201d<\/p>\n

The open-source software mentioned here is the front-end product called <\/em>DEITY Falcon<\/em><\/a> – \u00a0it was released in October 2018.<\/em><\/p>\n

\u201cDuring the first month after the release, we had 400 downloads and last month we had 16 000 downloads. The geography of our users has also been expanding\u2013 in the beginning, it was mostly the UK, the Netherlands and Germany but last month we even had downloads from Nigeria, India and other countries all over the world. It\u2019s interesting to see how fast it has grown in just five months,\u201d says Schouren.<\/p>\n

Whereas Deity Falcon is a front-end product, the Headless Merchant Centre<\/a> is a back-end fully Modular Commerce platform. DEITY is releasing the modules of Headless Merchant Centre one by one.<\/p>\n

\"\"
DEITY office at Strijp-T (photo by DEITY)<\/figcaption><\/figure>\n

Innovative e-commerce software<\/h3>\n

DEITY\u2019s co-founders say that an advantage of their products is their modular architecture. \u201cOur software is de-centralized<\/em> \u2013 many people know this word from Blockchain. Decentralization means that all the distinguishable services like Product Management or Automatic Management become separate functions of a product. In the software architecture, they are separated as well. You can have Stock Management as a full service but in DEITY\u2019s products it is data-based, so it takes the form of a small add-on for a website.\u201d<\/p>\n

DEITY describe their software as flexible and emphasize that the basic idea behind their work is the \u201cFIRE principle\u201d – Flexible, Integrable, Reliable, Extendable. \u201cThat principle means that people can actually do whatever they want with our products,\u201d says Jamie Maria Schouren. \u201cWhat makes our products innovative is that we are not building the replacement software \u2013 we make add-ons to customers\u2019 existing software. That is why we are partnering with many big e-commerce vendours (like BigCommerce and Adyen). DEITY is not a new competitor on the market – we are the one who makes sure that e-commerce software companies can increase their value.\u201d<\/p>\n

\u201cOur customers now are not the shop owners directly, but the agencies and web-developers who build online stores for the companies. As our additional services, we provide workshops and consultancy, help the customers to learn how to use DEITY\u2019s software so they can earn money with it.\u201d<\/p>\n

Collaborating with giants<\/h3>\n

DEITY was founded in 2017 and by now it has grown and become partners with big companies like Google. \u201cIt\u2019s really good to see that a small company from Eindhoven is on the radar of such giants and that they work together with us to make the internet a better place,\u201d says Schouren. She adds: \u201cBy making the internet a better place we mean building front-end technology that provides a really cool experience for a customer. We combine the technologies from native apps<\/a>\u00a0and a website, so everything that you can do with the native applications you can also do with the websites \u2013 such as sending push-notifications and working offline. That means that you can provide a native app feeling on your website and thus you can have a higher customer engagement. We see that the companies using this kind of combined technology increase their conversion rate and sometimes double their turnover in a couple of months after they start working with this software.\u201d<\/p>\n

Progressive Web Apps<\/h3>\n

\u201cWhen we started building software combining the experience of both web and native applications, Google suddenly came up with the information that combining both technologies would be a new standard of web development \u2013 now it is called Progressive Web Apps<\/a> (PWA). If you realize that what you have already been building will be a new standard, it is the time to launch a company. When Google learnt that we had the PWA technology, they offered us to discuss it and to make sure that our customers can use those products.\u201d<\/p>\n

It was a gamble, but that\u2019s what you do as entrepreneurs<\/p><\/blockquote>\n

However, all of that did not happen out of the blue. \u201cIn fact here, at DEITY, we had anticipated that such kind of a standard would appear because we had been observing the companies struggling with the problems of flexibility and scaling up their business and we came up with a solution to those problems. Some people at the time were saying that we were crazy and that our tools are too much future-oriented, so no one would use them. Despite that fact, the results were good. It was a gamble, but that\u2019s what you do as entrepreneurs – it could have gone wrong, but it didn\u2019t. Now we can see the wide adoption of our technology. We speak at many conferences \u2013 we have been to New York, Las Vegas and other places all over the world. Just a year ago we were telling people about what the new standard is. Now when we go to conferences people ask us how they can work with it – I see that as a big shift. Magento (an Adobe company) even called us the trailblazer of the new trend in e-commerce technology \u2013 we were really glad to hear that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

When an e-commerce company is making headway and has already overgrown the size of a small webshop but doesn\u2019t have the turnover of a shop like Zalando yet, keeping the fast pace of growth becomes hard for this online business. A software company from Eindhoven – \u00a0DEITY \u2013 is developing tools that can help middle-sized […]<\/p>\n","protected":false},"author":1645,"featured_media":508778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[35444,6588,27183],"location":[6763],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-172724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-deity","tag-software-en","tag-strijp-t-en","location-netherlands"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Olga Koltsova","author_link":"https:\/\/ioplus.nl\/archive\/author\/olga-koltsova\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2019\/06\/IMG_51412.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["DEITY<\/a>","Software<\/a>","Strijp-T<\/a>"],"unlinked":["DEITY<\/span>","Software<\/span>","Strijp-T<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 7 years ago","modified":"Updated 7 years ago"},"absolute_dates":{"created":"Posted on June 4, 2019","modified":"Updated on June 4, 2019"},"absolute_dates_time":{"created":"Posted on June 4, 2019 3:58 pm","modified":"Updated on June 4, 2019 3:58 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/172724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1645"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=172724"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/172724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/508778"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=172724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=172724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=172724"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=172724"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=172724"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=172724"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=172724"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=172724"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=172724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}