{"id":162614,"date":"2019-01-05T06:00:05","date_gmt":"2019-01-05T05:00:05","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=162614"},"modified":"2019-01-05T06:00:05","modified_gmt":"2019-01-05T05:00:05","slug":"noord-holland-is-amsterdam-the-start-up-paradise","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/noord-holland-is-amsterdam-the-start-up-paradise\/","title":{"rendered":"Noord-Holland: is Amsterdam the start-up paradise?"},"content":{"rendered":"<p><em>If there is one category of companies that are responsible for innovation in the Netherlands, it would have to be the start-ups.\u00a0<a href=\"http:\/\/innovationorigins.com\/\">Innovation Origins<\/a>\u00a0is always looking for relevant innovations, therefore there is every reason to really capture the complete Dutch start-up ecosystem. Armed with the data sets of\u00a0\u00a0<a href=\"http:\/\/startupdelta.org\/\">StartupDelta<\/a>, we visited all Dutch provinces. In 14 episodes, published between December 24, 2018, and January 7, 2019, we\u2019re giving an overview of the start-up ecosystem in the Netherlands. The series has been made by the journalists of cooperation\u00a0<a href=\"http:\/\/www.pitchproducties.nl\/\">PitchProducties<\/a>, commissioned by Innovation Origins. Today: Noord-Holland.\u00a0<a href=\"https:\/\/innovationorigins.com\/tag\/nl-startup-en\/\">Read the other episodes of the series here<\/a>\u00a0(as far as already published).<\/em><\/p>\n<p>When it comes to start-ups, there&#8217;s only one city that is by far the biggest. With over 1,600 start-ups, Amsterdam is\u00a0<em>the\u00a0<\/em>start-up hub of the Netherlands. Why is it that so many start-ups are located in Amsterdam and above all, how does the city distinguish itself from the rest of the Netherlands?<\/p>\n<p>&#8220;Start-ups prefer to settle in a city where connections, as well as competitors, are just around the corner,&#8221; says Wouter Keij, the fund manager at\u00a0<a href=\"https:\/\/innovatiefondsnoordholland.nl\">Innovation Fund Noord-Holland<\/a>. The province of Noord-Holland started the fund in cooperation with several knowledge institutions to support and stimulate innovative projects in the region.<\/p>\n<h3>Fintech<\/h3>\n<p>The international character of Amsterdam also contributes to a favourable start-up climate, Wouter Keij believes. Large international companies where innovation is of paramount importance mainly settle in the capital city. &#8220;Amsterdam hardly has any national competition in the field of fintech&#8221;, says Keij. Success stories like Adyen, but also fast-growing fintech companies like\u00a0<a href=\"https:\/\/dyme.app\">Dyme<\/a>\u00a0and\u00a0<a href=\"https:\/\/bitfury.com\">Bitfury<\/a>\u00a0were established in the capital city. It is, therefore, no surprise that fintech is the biggest sector of the more than 1600 start-ups in Amsterdam. Bitfury was the country&#8217;s <a href=\"https:\/\/innovationorigins.com\/dutch-startup-ecosystem-is-in-excellent-health-2018-funding-list-shows\/\">best-funded start-up in 2018<\/a>.<\/p>\n<p><iframe class=\"localfocusvisual\" style=\"width: 100%; height: 550px; overflow: hidden;\" src=\"https:\/\/localfocus2.appspot.com\/5c15478614633\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3>Does everyone succeed?<\/h3>\n<p>However, the rosy image doesn&#8217;t mean that everything and everyone becomes successful in Amsterdam. &#8220;You only hear the success stories. That&#8217;s preceded by an endless amount of work,&#8221; says Bas Rieter. As Marketing and Community Director at venture capital\u00a0<a href=\"https:\/\/www.asif.ventures\">Amsterdam Student Investment Fund<\/a> (ASIF), Rieter guides and invests in start-ups founded by students and graduates. &#8220;An average of one in twenty new start-ups succeeds. No idea is unique, only you can distinguish yourself from the rest.&#8221;<\/p>\n<p>ASIF recently made its first investment in the previously mentioned Dyme, an app that provides users with an overview of their monthly costs and possibilities to save more. ASIF manages a relatively small fund of a million euros and invests up to 100,000 per start-up. With this, a start-up can pay rent or salaries, for example. According to Rieter, it&#8217;s equally important for young entrepreneurs to receive the right guidance and to build a network. &#8220;In terms of the network of consultants and lawyers, we&#8217;re equal to many other venture capital funds.&#8221;<\/p>\n<h3>The next step<\/h3>\n<p>Joost Reimert, an entrepreneur in residence at\u00a0<a href=\"https:\/\/ace-incubator.nl\">Amsterdam Center for Entrepreneurship<\/a> (ACE), also mentions the right guidance as essential for start-ups to succeed. Reimert guides students who want to start their own company. He says there&#8217;s no lack of organizations that stimulate entrepreneurship and innovation. &#8220;Incubators, accelerators, subsidy regulations and financing from the government: Amsterdam focuses on start-ups, which is noticed quickly,&#8221; says Reimert.<\/p>\n<p>The financing options and guidance programs are there for a reason, of course. Ultimately, the goal is for start-ups to develop to scale-ups. Governments invest in the start-up climate because they want to create employment opportunities, says Reimert. Start-ups often consist of a handful of people, so they only have few employees. Only after the switch to a scale-up, the government profits from the success.<\/p>\n<p>&#8220;The policy is to create businesses that grow. There is still a shortage of them now, but scale-ups have to become the trend and the next step for Amsterdam&#8221;, says Reimert.<\/p>\n<h3>&#8216;Holland above Amsterdam&#8217;<\/h3>\n<p>How does the rest of the province compete with Amsterdam? According to Arthur Tolsma, coordinator of\u00a0 <a href=\"https:\/\/idea-nhn.nl\">Incubator Sustainable Energy Alkmaar<\/a> (IDEA), it&#8217;s not necessary to compete with Amsterdam. There are still plenty of possibilities for new start-ups outside of Amsterdam. &#8220;Sometimes the rest of the province is referred to as &#8216;Holland above Amsterdam&#8217;, but there are plenty of entrepreneurs who don&#8217;t want to move to the capital city.&#8221; Besides, Amsterdam is more expensive and much more crowded than the rest of the province.<\/p>\n<p>In Alkmaar, there&#8217;s enough space for new, innovative ideas. The technology sector is strong and young companies like to get help from an incubator like IDEA. &#8220;We&#8217;re noticing that starting entrepreneurs need a sparring partner, to get guidance in taking important decisions,&#8221; says Tolsma.<\/p>\n<p>Sustainability is an important cornerstone in the region. &#8220;We notice that start-ups in sustainable energy have a longer turnaround time. For example,\u00a0<a href=\"https:\/\/symphonywavepower.com\">Symphony Wave Power<\/a>\u00a0has been working to develop tidal energy for four years, but that makes sense with such innovative technology.&#8221; An important part of this is\u00a0<a href=\"https:\/\/www.ecn.nl\">Energy Center Netherlands<\/a>, a big European and internationally recognized research institute. &#8220;Research at ECN formed the basis for the start-up Symphony Wave Power.&#8221;<\/p>\n<p>What can the entrepreneurs outside of Amsterdam learn from the capital city? &#8220;People from Amsterdam know very well how to sell themselves, and here we&#8217;re a little more careful, that&#8217;s a shame.&#8221; Tolsma has worked in Alkmaar as well as in Amsterdam. He emphasizes that the rest of the Netherlands should take over the Amsterdam attitude. &#8220;It&#8217;s important to make some noise, to make people hear us because plenty of great things are happening here.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is one category of companies that are responsible for innovation in the Netherlands, it would have to be the start-ups.\u00a0Innovation Origins\u00a0is always looking for relevant innovations, therefore there is every reason to really capture the complete Dutch start-up ecosystem. Armed with the data sets of\u00a0\u00a0StartupDelta, we visited all Dutch provinces. In 14 episodes, [&hellip;]<\/p>\n","protected":false},"author":1705,"featured_media":504303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[29269,5303,3072,2886],"location":[6763],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-162614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-nl-startup-en","tag-startup-en","tag-startupdelta","tag-startups-en","location-netherlands"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"William Zijlstra","author_link":"https:\/\/ioplus.nl\/archive\/author\/william-zijlstra\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/12\/ams.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">NL startup<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">startup<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">StartupDelta<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">startups<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">NL startup<\/span>","<span class=\"advgb-post-tax-term\">startup<\/span>","<span class=\"advgb-post-tax-term\">StartupDelta<\/span>","<span class=\"advgb-post-tax-term\">startups<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 7 years ago","modified":"Updated 7 years ago"},"absolute_dates":{"created":"Posted on January 5, 2019","modified":"Updated on January 5, 2019"},"absolute_dates_time":{"created":"Posted on January 5, 2019 6:00 am","modified":"Updated on January 5, 2019 6:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/162614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1705"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=162614"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/162614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/504303"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=162614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=162614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=162614"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=162614"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=162614"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=162614"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=162614"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=162614"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=162614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}