{"id":162592,"date":"2019-01-04T06:01:49","date_gmt":"2019-01-04T05:01:49","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=162592"},"modified":"2019-01-04T06:01:49","modified_gmt":"2019-01-04T05:01:49","slug":"start-ups-in-noord-brabant-brabant-sticks-to-its-strengths","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/start-ups-in-noord-brabant-brabant-sticks-to-its-strengths\/","title":{"rendered":"Start-ups in Noord-Brabant: &#8220;Brabant sticks to its strengths&#8221;"},"content":{"rendered":"<p><em>If there is one category of companies that are responsible for innovation in the Netherlands, it would have to be the start-ups.\u00a0<a href=\"http:\/\/innovationorigins.com\/\">Innovation Origins<\/a>\u00a0is always looking for relevant innovations, therefore there is every reason to really capture the complete Dutch start-up ecosystem. Armed with the data sets of\u00a0\u00a0<a href=\"http:\/\/startupdelta.org\/\">StartupDelta<\/a>, we visited all Dutch provinces. In 14 episodes, published between December 24, 2018, and January 7, 2019, we\u2019re giving an overview of the start-up ecosystem in the Netherlands. The series has been made by the journalists of cooperation\u00a0<a href=\"http:\/\/www.pitchproducties.nl\/\">PitchProducties<\/a>, commissioned by Innovation Origins. Today: Noord-Brabant.\u00a0<a href=\"https:\/\/innovationorigins.com\/tag\/nl-startup-en\/\">Read the other episodes of the series here<\/a>\u00a0(as far as already published).<\/em><\/p>\n<p>The province where the lights are always on and the good times never end: Noord-Brabant. Who knows, this province might just be the best place to establish a start-up. New companies are invested in heavily, there are plenty of incubators and accelerators (of which\u00a0<a href=\"http:\/\/hightechxl.com\">HighTechXL<\/a>\u00a0is the best known) and in several cities, the most favourable climates are created to let start-ups grow. There are many promising initiatives, but there&#8217;s still a lot of profit yet to be achieved.<\/p>\n<h3><em>The start-up city: Eindhoven<\/em><\/h3>\n<p>When thinking about start-ups in Brabant, often and mainly, Eindhoven comes to mind. This city with campuses like the\u00a0<a href=\"https:\/\/www.hightechcampus.nl\" target=\"_blank\" rel=\"noopener noreferrer\">High Tech Campus<\/a> Eindhoven (HTC), the University Campus and the\u00a0<a href=\"https:\/\/www.brainport.nl\" target=\"_blank\" rel=\"noopener noreferrer\">Brainport Industries Campus<\/a>\u00a0(BIC) is the engine of the start-up industry in Brabant. &#8220;When companies want to bring their enterprise to the market commercially, they&#8217;re at the right place with us,&#8221; says Paul van Son, marketing manager at the HTC. &#8220;There are now 45 to 50 start-ups located at our campus alone,&#8221; he says. A part of those is located in the recently opened\u00a0<a href=\"https:\/\/innovationorigins.com\/nl\/marcel-boekhoorn-slechte-bedrijven-bestaan-niet-slechte-mensen-wel\/\">High Tech Plaza<\/a>, presumably the largest start-up hub of the country and the place where many HighTechXL alumni take their first steps towards the market.<\/p>\n<blockquote><p><em><strong>\u201cThere&#8217;s very specific knowledge here.\u201d<\/strong><\/em><\/p><\/blockquote>\n<p>According to Van Son, Eindhoven is the perfect place to launch technology start-ups. &#8220;Because the Technical University is here, a lot of new tech-companies are born here as well. There&#8217;s very specific knowledge here.&#8221; Besides, several multinationals are also located in the city, think of ASML, Philips, Intel and NXP. The start-ups can learn from the big companies and the other way around. &#8220;Start-ups are much faster and more flexible with innovations than the big companies. Then again, big companies have a lot of knowledge and a large network. It&#8217;s therefore not a matter of &#8216;competing against each other&#8217;, but more a matter of &#8216;learning from each other&#8217;,&#8221; says Van Son.<\/p>\n<p><em>In the map below, all start-ups established in Noord-Brabant after 2005 are represented based on data of\u00a0<a href=\"http:\/\/startupdelta.org\">StartupDelta<\/a>. These companies have 2-50 employees. It&#8217;s clear to see that they&#8217;re spread across the whole province, but most of them are located in the cities, mainly in Eindhoven. Zoom in for details.<\/em><\/p>\n<p><iframe class=\"localfocusvisual\" style=\"width: 100%; height: 550px; overflow: hidden;\" src=\"https:\/\/localfocus2.appspot.com\/5c17ae7d5ef8e\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3><em>Brabantian collaboration<\/em><\/h3>\n<p>The High Tech Campus calls itself &#8216;the smartest square kilometre of the Netherlands&#8217;. Eindhoven offers a lot of innovation opportunities. 71% of all funding goes to Eindhoven, research of StartupDelta shows. But Brabant is bigger than just Eindhoven. Although the city clearly profiles itself as\u00a0<em>the\u00a0<\/em>start-up city, in a lot of other places in the province, young companies are invested in. Since this year, there&#8217;s the collaboration program\u00a0<a href=\"https:\/\/braventure.nl\" target=\"_blank\" rel=\"noopener noreferrer\">Braventure<\/a>. This alliance specifically focuses on start-ups in Brabant and cooperates with the university of Tilburg and the Technical University Eindhoven, several academies, the province of Noord-Brabant, and a number of six companies that focus on the promotion of start-ups and innovation.<\/p>\n<p>[learn_more caption=&#8221;More on the Brabant innovation clusters here&#8221;]<\/p>\n<p><a href=\"https:\/\/innovationorigins.com\/tag\/brabant-campus\/\">Also read our series about innovation clusters (campuses) in Brabant<\/a>.<\/p>\n<p>According to <a href=\"https:\/\/innovationorigins.com\/brabant-is-home-to-a-record-number-of-campuses-facilitating-open-innovation\/\">research by Buck Consultants<\/a>, There&#8217;s no province with more mature innovation campuses than Brabant. These are the eight top ones:<\/p>\n<ul>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-8-gate2-campus-aeroparc-gilze-rijen\/\">GATE2 CAMPUS AEROPARC GILZE-RIJEN<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-7-grow-campus-s-hertogenbosch\/\">GROW CAMPUS \u2018S-HERTOGENBOSCH<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-6-green-chemistry-campus-bergen-op-zoom\/\">GREEN CHEMISTRY CAMPUS BERGEN OP ZOOM<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-5-brainport-industries-campus\/\">BRAINPORT INDUSTRIES CAMPUS<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-4-pivot-park-oss\/\">PIVOT PARK OSS<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-3-high-tech-automotive-campus-helmond\/\">HIGH TECH AUTOMOTIVE CAMPUS HELMOND<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-eindhoven-university-of-technology-campus\/\">TU CAMPUS EINDHOVEN<\/a><\/li>\n<li><a href=\"https:\/\/innovationorigins.com\/campuses-in-north-brabant-high-tech-campus\/\">HIGH TECH CAMPUS EINDHOVEN<\/a><\/li>\n<\/ul>\n<p>[\/learn_more]<\/p>\n<p>One of the financing and investing organisations that want to promote innovation in Brabant is the BOM:\u00a0<a href=\"https:\/\/www.bom.nl\" target=\"_blank\" rel=\"noopener noreferrer\">Brabant Development Agency<\/a>. BOM helps start-ups when they need support in their initial phase. There&#8217;s also the Brabant Start-up Fund (BSF). They both invest in the development of young companies throughout the whole province, where the BOM follows up on BSF after the early phase.<\/p>\n<p>The funds are hoping their investments will tempt others to finance in later stages. There&#8217;s a lot of mutual cooperation: &#8220;In terms of supporting start-ups, there&#8217;s a close association in the whole of Brabant,&#8221; says Bram van den Hoogen, marketing communications manager at the BOM. And this pays off. &#8220;Brabant sticks to its strengths.\u00a0The growth figures of the economy were 3.7 in 2018 compared with the national average of 3.2.&#8221; Eindhoven stands out even more with 4.9%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-161315 aligncenter\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/12\/Economische-groei-in-procenten-2017-1-492x600.png\" alt=\"\" width=\"386\" height=\"471\" \/><\/p>\n<p>Source: CBS<\/p>\n<p>The typical pleasant atmosphere of Brabant seems noticeable in the mutual collaboration. There is a joint effort to get start-ups off the ground. By means of information, events and funding, the climate is made as fertile as possible. &#8220;Many young entrepreneurs are facing the same problems and challenges. It would be a shame if everyone tries to invent the same wheel individually. Through a\u00a0mutual exchange, always able to ask for help and collaboration, everyone will eventually make progress,&#8221; says Denise van Eekere, project manager of\u00a0<a href=\"http:\/\/www.brabantstart.nl\" target=\"_blank\" rel=\"noopener noreferrer\">Brabant Start<\/a>, a platform for all starters in the province, so also for start-ups.<\/p>\n<blockquote><p><em><strong>\u201cIt would be a shame if everyone tries to invent the same wheel individually.\u201d<\/strong><\/em><\/p><\/blockquote>\n<p>\u201cBrabant is an economically strong province with its &#8216;own DNA&#8217; and its own distinctive factors,&#8221; says the spokesperson of Bert Pauli, deputy\u00a0Economy and Internationalization of the province. Especially when a start-up focuses on the medical (technological) industry, Brabant is the designated place to settle. &#8220;In absolute numbers, the list is supplied by the\u00a0<a href=\"https:\/\/innovationorigins.com\/nl\/brabant-wil-leidende-positie-in-mondiale-htsm-sector\/\">HTSM<\/a>\u00a0companies,&#8221; Van den Hoogen says on behalf of the BOM. These are companies that focus on technology in the broad sense. &#8220;Closely followed by life sciences and software.&#8221; This also includes start-ups that focus on medical technology.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-161319 aligncenter\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/12\/Start-ups-per-sector-600x332.png\" alt=\"\" width=\"533\" height=\"295\" \/><\/p>\n<p>Source: Presentation StartupDelta Noord-Brabant<\/p>\n<h3><em>Disadvantages in the south of the country<\/em><\/h3>\n<p>Although the region has a lot of success, Paul van Son of the High Tech Campus also thinks that being located in Brabant has a disadvantage: &#8220;When a start-up from abroad starts looking at the Netherlands, they often first look at Amsterdam.&#8221; If entrepreneurs don&#8217;t know Eindhoven, and they&#8217;re not informed about it, opportunities get missed.<\/p>\n<p>Gerda Geerts, of start-up\u00a0<a href=\"https:\/\/www.hocosto.com\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">HoCoSto<\/a>, mentions another disadvantage of Brabant as a location: &#8220;When the moment comes for us to really want to grow further, we might have to move to another location.&#8221; Her company was one of the winners at the\u00a0<a href=\"https:\/\/innovationorigins.com\/nl\/winaars-van-de-brabant-startup-awards-hocosto-uit-achtmaal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brabant Startup Awards<\/a>\u00a0and is located in the west of the province, in the village of Achtmaal, by the Belgian border. &#8220;Logistically, it&#8217;s not always convenient to be here. If we really want to expand or if we want to attract new, highly trained staff, it&#8217;s going to be difficult here in the countryside,&#8221; says Geerts. There are no trains going to Achtmaal and it might be easier to move to a bigger city in the future.<\/p>\n<blockquote><p><em><strong>\u201cWhen a start-up from abroad starts looking at the Netherlands, they often first look at Amsterdam.\u201d<\/strong><\/em><\/p><\/blockquote>\n<p>However, Geerts is pleased about the events that are organized in the province: &#8220;Of course, Amsterdam has more start-up events, but there are plenty of them in Brabant as well.&#8221; She does plead for better guidance after everything has come off the ground. She believes that too much value is attached to financial prognoses, and there&#8217;s a dangerous hole companies can fall into, after the first steps have been taken. &#8220;It&#8217;s especially difficult when you want to bring a new product to the market. Investors first want security before they go on board.&#8221;<\/p>\n<p>This makes it hard for start-ups to experiment and many companies, therefore, get stuck. This, however, isn&#8217;t only a problem in Brabant, it&#8217;s something that, according to Geerts, should be arranged differently in the whole of the Netherlands. In the future, it would enable young start-ups to gain a foothold in the south of the country even better, develop further and make the whole province flourish even more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is one category of companies that are responsible for innovation in the Netherlands, it would have to be the start-ups.\u00a0Innovation Origins\u00a0is always looking for relevant innovations, therefore there is every reason to really capture the complete Dutch start-up ecosystem. Armed with the data sets of\u00a0\u00a0StartupDelta, we visited all Dutch provinces. In 14 episodes, [&hellip;]<\/p>\n","protected":false},"author":1700,"featured_media":504202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[8867,3516,26614,29269,25654],"location":[6763],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-162592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-brabant-en","tag-eindhoven-en","tag-hocosto-en","tag-nl-startup-en","tag-noord-brabant-en","location-netherlands"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Kitty Munnichs","author_link":"https:\/\/ioplus.nl\/archive\/author\/kitty-munnichs\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/12\/PiazzaBlob_Eindhoven.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Brabant<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Eindhoven<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Hocosto<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">NL startup<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Noord-Brabant<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Brabant<\/span>","<span class=\"advgb-post-tax-term\">Eindhoven<\/span>","<span class=\"advgb-post-tax-term\">Hocosto<\/span>","<span class=\"advgb-post-tax-term\">NL startup<\/span>","<span class=\"advgb-post-tax-term\">Noord-Brabant<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 7 years ago","modified":"Updated 7 years ago"},"absolute_dates":{"created":"Posted on January 4, 2019","modified":"Updated on January 4, 2019"},"absolute_dates_time":{"created":"Posted on January 4, 2019 6:01 am","modified":"Updated on January 4, 2019 6:01 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/162592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1700"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=162592"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/162592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/504202"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=162592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=162592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=162592"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=162592"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=162592"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=162592"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=162592"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=162592"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=162592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}