{"id":159177,"date":"2018-11-24T11:41:53","date_gmt":"2018-11-24T10:41:53","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=159177"},"modified":"2018-11-24T11:41:53","modified_gmt":"2018-11-24T10:41:53","slug":"eindhoven-celebrates-its-high-tech-sporting-and-cultural-achievements-by-lighting-up-with-laughter","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/eindhoven-celebrates-its-high-tech-sporting-and-cultural-achievements-by-lighting-up-with-laughter\/","title":{"rendered":"Eindhoven celebrates its high-tech, sporting and cultural achievements \u2013 by lighting up with laughter"},"content":{"rendered":"

The City of Eindhoven has treated its citizens to a \u201cEen kei fijne film<\/span><\/a>\u201d (\u201cA really fine film\u201d), a ten-minute, action-filled adventure that brings the viewer face-to-face with its heroes of high-tech, design, sport, urban culture and social cohesion. Ostensibly to mark the beginning of the festive season, the film is a tribute to the people, places, the strong sense of collaboration and the abiding sense of fun that make up the city. It is also a prime example of the innovative tools that cities are devising to market themselves.<\/span><\/p>\n

Produced by Eindhoven365<\/span><\/a>, the marketing organisation for Eindhoven, the film had a creative and production team that included Daan Melis and Cutjongens, and features the music of <\/span>Peter Pan Speedrock<\/a><\/p>\n

(See also: Thanks to Eindhoven365, this city is on the world map<\/span><\/a>).<\/span><\/p>\n

\"Edwin<\/a>
Edwin Blok van Enck_ Eindhoven 365<\/figcaption><\/figure>\n

Edwin Blok – van Enck, Head of Social at Eindhoven365, says the idea germinated about a year ago when Melis suggested embarking on a project to honour the people of Eindhoven. \u201cA strong creative process followed, which resulted in this idea and a movie script\u201d.<\/p>\n

Deciding whom to feature in the film entailed working through news reports, and gathering information from colleagues and various stakeholders, in order to identify people and organisations who had done something special for Eindhoven this year. The suggestions were combined, and resulted in a list of about twenty-five people \u2013 all of whom agreed to be part of the project.<\/p>\n

\u201cIn the end, we had a very wide and deep spread of people and organisations, some of whom are well known and some perhaps lesser known. This shows what the energy of Eindhoven actually is, and what Eindhoven as a city is.\u201d<\/p>\n

(See also: <\/span>Eindhoven beats Barcelona, to win the world title \u201cPlace brand of the year\u201d<\/span><\/a>).<\/span><\/p>\n

Eindhoven mayor John Jorritsma plays himself, tongue firmly in cheek and adding to the hilarity. \u201cHe was very enthusiastic and energetic about the project, and it took only a few minutes for him to say he is on board\u201d.<\/p>\n

Blok – van Enck says the film gives a snapshot of how the city works as a community and reflects some of the many nationalities in Eindhoven \u2013 he says there are up to 150 countries represented in the city. \u201cWe expect that Eindhoven\u2019s identity as an international base will grow even more. We will become even more of a home ground for other nationalities to be part of our community. We know how to adopt and adapt to different kinds of cultures. And we also give something \u2013 we share the energy of our city with our citizens, which they take with them if they move on\u201d.<\/p>\n

(Listen to the interview with Edwin Blok \u2013 van Enck, from Eindhoven365)<\/p>\n