{"id":155060,"date":"2018-10-05T00:12:02","date_gmt":"2018-10-04T22:12:02","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=155060"},"modified":"2018-10-05T00:12:02","modified_gmt":"2018-10-04T22:12:02","slug":"philips-wederom-in-top-50-van-beste-merken","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/nl\/philips-wederom-in-top-50-van-beste-merken\/","title":{"rendered":"Philips wederom in top-50 van beste merken"},"content":{"rendered":"<p>Royal Philips staat opnieuw in de top 50 van <a href=\"https:\/\/www.interbrand.com\/best-brands\/best-global-brands\/2018\/ranking\/\">beste merken op de wereld<\/a>. De waarde van het merk steeg naar $12,1 miljard (van $11,5 miljard), wat resulteerde in een nummer 43-positie op de ranglijst van Interbrand&#8217;s Best Global Brands 2018. Ook op perceptie en ervaring van het Philips-merk zijn de scores van het bedrijf voor merkdifferentiatie en merkconsistentie gestegen.<\/p>\n<p>Er staan geen verrassingen in de top-5 van de lijst, met Apple, Google, Amazon, Microsoft en Coca-Cola. Philips is het hoogst geplaatste Nederlandse merk, voor Heineken en Shell.<\/p>\n<p><a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-05-at-09.05.33.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-155067\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-05-at-09.05.33-1024x341.png\" alt=\"philips shell heineken\" width=\"1024\" height=\"341\" \/><\/a><\/p>\n<p>&#8220;Het merkcommunicatieplatform &#8216;Er is altijd een manier om het leven beter te maken&#8217;, dat we in 2017 introduceerden, is ontworpen om merkdifferentiatie en consistentie te stimuleren&#8221;, aldus Tomasz Lisewski, hoofd Brand, Communicatie, Digital &amp; Marketing bij Philips. &#8220;En ik ben er trots op dat de resultaten van al onze marketinginspanningen worden weerspiegeld in de Best Global Brands-ranking van Interbrand.&#8221;<\/p>\n<p>Philips heeft zojuist een nieuwe merkcampagne in Duitsland gelanceerd, die in 2019 in andere markten zal worden uitgerold. Voor deze campagne worden zes &#8216;helden&#8217; uit Philips&#8217; diverse portfolio van consumentenoplossingen gebruikt en verenigd onder het merkcommunicatieplatform &#8216;Er is altijd een manier om het leven beter te maken&#8217;, waarbij wordt getoond hoe de producten en oplossingen van Philips passen in de dagelijkse routine van mensen om hun leven te verbeteren.<\/p>\n<p><a href=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-05-at-09.08.07.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-155069\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-05-at-09.08.07-1024x385.png\" alt=\"top100 brands 2018\" width=\"1024\" height=\"385\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Royal Philips staat opnieuw in de top 50 van beste merken op de wereld. De waarde van het merk steeg naar $12,1 miljard (van $11,5 miljard), wat resulteerde in een nummer 43-positie op de ranglijst van Interbrand&#8217;s Best Global Brands 2018. Ook op perceptie en ervaring van het Philips-merk zijn de scores van het bedrijf [&hellip;]<\/p>\n","protected":false},"author":1568,"featured_media":502902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[1039],"tags":[91237,1621],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-155060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl-nl","tag-merk-nl","tag-philips-nl"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-05-at-09.05.33.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">merk<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/nl\/category\/sustainability-nl-nl\/\" class=\"advgb-post-tax-term\">Philips<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">merk<\/span>","<span class=\"advgb-post-tax-term\">Philips<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on October 5, 2018","modified":"Updated on October 5, 2018"},"absolute_dates_time":{"created":"Posted on October 5, 2018 12:12 am","modified":"Updated on October 5, 2018 12:12 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/155060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=155060"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/155060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/502902"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=155060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=155060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=155060"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=155060"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=155060"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=155060"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=155060"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=155060"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=155060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}