The battle for the best technical talents sometimes requires creative solutions. And then it’s not always about big-bigger-biggest, as is evident from ASML’s latest campaign. To attract German electrical engineers, mechanical engineers, physicists, software developers and mathematicians, the Veldhoven chip machine company placed a very tiny advertisement. So tiny even, that it cannot be seen with the naked eye.<\/p>\n
But for students of the RWTH Aachen today a microscope is available to read the message, printed at exactly 33.27 by 7.76 micrometres: ‘To truly go small, you have to think big’<\/em>. The Rheinisch-Westf\u00e4lische Technische Hochschule (RWTH) in Aachen is one of the largest technical universities in Europe.<\/p>\n “With our smallest advertisement we welcome students into the world of nanolithography”, says Hank Oosterbaan, head of ASML’s global labour market communication. “Our chip machines, the size of a city bus, bring together advanced mechatronics, optics and software. This enables our customers to control their chip production process down to the last nanometer. We are a technology company with a major role in the global chip industry, but these students may never have heard of us.”<\/p>\n At the same time, ASML is growing fast to develop tomorrow’s technology, says Oosterbaan: “We expect to create around 3,500 jobs this year. The majority of these jobs will be at our R&D campus in Veldhoven, just over an hour’s drive from Aachen. We are looking for starting engineers and professionals to help develop our technology.”<\/p>\n (story continues below the video)<\/em><\/p>\n https:\/\/youtu.be\/hBNr6TO5VqM<\/p>\n The smallest advertisement is officially recognized as a world record by the Guinness World Records organization. The ad has a total area of 258 square micrometres and also includes a special hashtag that RWTH students can use on social media. This gives them a chance to win back their tuition fees for the year 2018-2019. The advertisement was made using an immersion lithography system in the cleanroom on ASML’s campus in Veldhoven.<\/p>\n The recruitment campaign will, after its launch at the RWTH Aachen, also be found at other technical universities in Germany, the Netherlands and Belgium.<\/p>\n Read the whole story of ASML’s record attempt here<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The battle for the best technical talents sometimes requires creative solutions. And then it’s not always about big-bigger-biggest, as is evident from ASML’s latest campaign. To attract German electrical engineers, mechanical engineers, physicists, software developers and mathematicians, the Veldhoven chip machine company placed a very tiny advertisement. So tiny even, that it cannot be seen […]<\/p>\n","protected":false},"author":1568,"featured_media":503013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[26632,5205,26634,26636,25816],"location":[24456,6763],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-154819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-advertisement","tag-asml-en","tag-guiness-book-of-records-en","tag-rwth-aachen-en","tag-tu-munchen","location-germany","location-netherlands"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/10\/GUINNESS-WORLD-RECORDS\u2122-smallest-advertisement-1.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["advertisement<\/a>","asml<\/a>","Guiness Book of Records<\/a>","RWTH Aachen<\/a>","TU M\u00fcnchen<\/a>"],"unlinked":["advertisement<\/span>","asml<\/span>","Guiness Book of Records<\/span>","RWTH Aachen<\/span>","TU M\u00fcnchen<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on October 2, 2018","modified":"Updated on October 2, 2018"},"absolute_dates_time":{"created":"Posted on October 2, 2018 7:00 am","modified":"Updated on October 2, 2018 7:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/154819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=154819"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/154819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/503013"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=154819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=154819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=154819"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=154819"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=154819"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=154819"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=154819"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=154819"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=154819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}