{"id":148924,"date":"2018-07-09T13:04:46","date_gmt":"2018-07-09T11:04:46","guid":{"rendered":"https:\/\/innovationorigins.com\/?p=148924"},"modified":"2018-07-09T13:04:46","modified_gmt":"2018-07-09T11:04:46","slug":"mornings-with-amazon-at-high-tech-campus","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/mornings-with-amazon-at-high-tech-campus\/","title":{"rendered":"Mornings with Amazon at High Tech Campus"},"content":{"rendered":"

Amazon\u2019s voice assistant Alexa was the topic of the first \u201cMornings with Amazon\u201d meeting in High Tech Campus Eindhoven, which took place on July 3rd<\/sup>.\u00a0 Amazon Alexa EMEA Evangelist, Max Amordeluso, delivered a presentation about the voice assistant technology, followed up with a session for developers interested in receiving hands-on experience of building simple Alexa \u201cskills\u201d \u2013 the equivalent of apps for Amazon voice assistant.<\/p>\n

Virtual assistants with voice interface technology, still with a taste of innovation, are becoming more and more usual. \u201cVoice interface is the new opportunity \u2013 disruption in computing,\u201d says Max Amordeluso. \u201cGraphical interface was once revolutionary but with the graphical interface only in order to create a shopping list you need to take many small steps, whereas with voice assistant this is done in a quick and more natural way.\u201d\u00a0Currently, the most popular voice assistants in the U.S. are Apple’s Siri (46,5% of the market), Google Assistant (27,8%) and Amazon Alexa (13,2%).<\/a> However, when it comes to the smart speakers with integrated voice-assistant, Amazon Echo is the product that American users choose most frequently, the second popular smart speaker is Google Home<\/a>. According to the Smart Speaker Market Forecast 2018-2023<\/a>, the rising popularity of connected homes will boost the demand for smart speakers; the competition level in the smart speakers market will be intensified.<\/p>\n

Competing with other vendors, Amazon is bringing its voice assistant technology into more and more spheres of daily life. Not long ago Lennar – American housing manufacturer \u2013 in partnership with Amazon made built-in Alexa-enabled devices a standard feature of Lennar\u2019s new houses<\/a>. Alexa has come into hospitality business as well: together with Marriott International, Amazon has launched a program called Alexa for Hospitality<\/a>, which brings the voice assistant technology to hotels and rentals.<\/p>\n

The question of Alexa users\u2019 privacy was brought up during the \u201cMornings with Amazon\u201d meeting. How secure are the Alexa-enabled devices? Alexa has multiple levels of privacy: the mute button on the device, visual feedback indicating recording, the usage of the wake word (\u201cAlexa\u201d) for the device activation and the possibility to delete the voice recordings from the app history any time. In addition to this, actions like purchasing goods with Alexa\u2019s assistance require a PIN.<\/p>\n

Devices with Alexa are designed to be shared by a group of people and that is why Alexa can recognize the voices of different users and to specialize the available tools accordingly. Personalized experience of users is created with the set of skills that can be added to Alexa devices. This year Amazon has launched the platform for developers interested in building Alexa\u2019s skills – Alexa Skills Kit<\/a>\u00a0encouraging the developers to try their hand in Alexa skills creation.<\/p>\n

Amazon\u2019s Alexa technology is not limited to the usage in Amazon products \u2013 Alexa Voice Service<\/a> is available to third-party developers who can embed it into all kinds of smart home devices. Amordeluso: \u201cFor example, one can integrate Alexa in a cane for the blind users or in a fridge – to manage the food stock at home with voice. There are many ways in which developers can be creative with Alexa technology.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon\u2019s voice assistant Alexa was the topic of the first \u201cMornings with Amazon\u201d meeting in High Tech Campus Eindhoven, which took place on July 3rd.\u00a0 Amazon Alexa EMEA Evangelist, Max Amordeluso, delivered a presentation about the voice assistant technology, followed up with a session for developers interested in receiving hands-on experience of building simple Alexa […]<\/p>\n","protected":false},"author":1645,"featured_media":504998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[21219,24027],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-148924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-amazon-en","tag-today"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Olga Koltsova","author_link":"https:\/\/ioplus.nl\/archive\/author\/olga-koltsova\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/07\/Silver-Echo-HERO-IMAGE-e1530874960402.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["amazon<\/a>","Today<\/a>"],"unlinked":["amazon<\/span>","Today<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on July 9, 2018","modified":"Updated on July 9, 2018"},"absolute_dates_time":{"created":"Posted on July 9, 2018 1:04 pm","modified":"Updated on July 9, 2018 1:04 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/148924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1645"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=148924"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/148924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/504998"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=148924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=148924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=148924"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=148924"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=148924"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=148924"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=148924"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=148924"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=148924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}