{"id":142456,"date":"2018-05-23T16:28:12","date_gmt":"2018-05-23T14:28:12","guid":{"rendered":"https:\/\/e52.nl\/?p=142456"},"modified":"2018-05-23T16:28:12","modified_gmt":"2018-05-23T14:28:12","slug":"philips-audio-acts-quickly-save-brand-name","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/philips-audio-acts-quickly-save-brand-name\/","title":{"rendered":"Philips Audio acts quickly to save brand name"},"content":{"rendered":"<p>Philips has today announced that it has entered into a new license agreement with TPV Technology,\u00a0which will allow the Hong Kong based company to produce and market Philips branded audio and home electronic products.<\/p>\n<p>The agreement follows from this month&#8217;s <a href=\"https:\/\/innovationorigins.com\/en\/uncertain-future-philips-audio-gibson-bankruptcy\/\">bankruptcy application from world famous guitar makers Gibson<\/a>, who had previously owned the license for Philips branded audio goods.<\/p>\n<p>As a result of their bankruptcy, Gibson declared it would be winding down its recently created Gibson Innovations division, which had a marketing office in Eindhoven, to return solely to its core musical instrument business.<\/p>\n<p>Since then, Philips have been searching for a new license holder to\u00a0continue production and marketing of Philips branded\u00a0headphones and speakers.<\/p>\n<p>Steve Klink of Philips Group described the need to for Philips to act quickly. &#8220;All of these developments were triggered by Gibson Brands who decided to pull the plug on Gibson Innovations. We had to react to that and try to find a solution to ensure continuity of the products in a relatively short time frame&#8221;.<\/p>\n<p>&#8220;If this situation were to have become prolonged, then we would have had a longer period of inactivity. This would risk customers and the future of the brand. This is a good step given the circumstances&#8221;.<\/p>\n<p>Klink added that the continuation of Gibson Innovations&#8217;\u00a0Netherlands-based operations and Eindhoven office is an open matter for TPV, and up to whether it suits their business plan for Philips branded audio goods.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philips has today announced that it has entered into a new license agreement with TPV Technology,\u00a0which will allow the Hong Kong based company to produce and market Philips branded audio and home electronic products. The agreement follows from this month&#8217;s bankruptcy application from world famous guitar makers Gibson, who had previously owned the license for [&hellip;]<\/p>\n","protected":false},"author":1657,"featured_media":504632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[482,22833,23652,84,22835,23921],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-142456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-economy","tag-gibson","tag-gibson-innovations","tag-philips","tag-philips-audio","tag-tpv-technology"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Mark McIntyre","author_link":"https:\/\/ioplus.nl\/archive\/author\/mcintyre\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/02\/Philips-headphones.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">economy<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Gibson<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Gibson Innovations<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Philips<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Philips Audio<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">TPV Technology<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">economy<\/span>","<span class=\"advgb-post-tax-term\">Gibson<\/span>","<span class=\"advgb-post-tax-term\">Gibson Innovations<\/span>","<span class=\"advgb-post-tax-term\">Philips<\/span>","<span class=\"advgb-post-tax-term\">Philips Audio<\/span>","<span class=\"advgb-post-tax-term\">TPV Technology<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on May 23, 2018","modified":"Updated on May 23, 2018"},"absolute_dates_time":{"created":"Posted on May 23, 2018 4:28 pm","modified":"Updated on May 23, 2018 4:28 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/142456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1657"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=142456"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/142456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/504632"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=142456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=142456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=142456"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=142456"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=142456"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=142456"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=142456"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=142456"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=142456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}