{"id":137019,"date":"2018-04-19T10:52:21","date_gmt":"2018-04-19T08:52:21","guid":{"rendered":"https:\/\/e52.nl\/?p=137019"},"modified":"2018-04-19T10:52:21","modified_gmt":"2018-04-19T08:52:21","slug":"eindhoven-alumni-salone-del-mobile-milan","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/eindhoven-alumni-salone-del-mobile-milan\/","title":{"rendered":"Eindhoven alumni at Salone del Mobile in Milan"},"content":{"rendered":"<p>The world&#8217;s biggest design event, the Salone del Mobile in Milan, starts this week. And just like last year, the Design Academy Eindhoven will be there. A delegation of twelve recent graduates present themselves amidst a typical Milanese urban setting, under the name <a href=\"https:\/\/www.designacademy.nl\/Milan\">NOT FOR SALE<\/a>.<\/p>\n<p><b>Via Pietro Crespi<\/b><\/p>\n<p>NOT FOR SALE is a place to explore and re-evaluate the meaning of design behind our complex, continuously evolving culture &#8211; and what can and cannot be bought or sold. A spectacle that questions the various activities, implications and alternative definitions of design. This bold mise en scene is fully embedded in the daily life on the Via Pietro Crespi, at a stone\u2019s throw from the Stazione Centrale di Milano.<\/p>\n<p>Via Pietro Crespi represents a slice of everyday Italian life, with a pharmacy, hardware store, newspaper stand, a church, food market, internet caf\u00e9 and osteria. Everyday people come here to buy their newspaper, grab an espresso or shop for food. At first sight, you will see a thriving exchange system. A micro-society built around transactions of services, goods and currency. Against this burgeoning background, the locals have developed a deep-rooted culture of creativity, idiosyncrasy and ingenuity. Each venue boasts its own curiosities: the local bar is the first gay bar in the area, the internet caf\u00e9 doubles as a shelter to refugees, the market hosts raves at night, and the hardware store displays a collection of not-for-sale baseball caps.<\/p>\n<p><b>Installations by DAE alumni<\/b><\/p>\n<p>Yes, design provides us with the building blocks of a society \u2014 commodities such as a pizza plate, the newspaper, the screwdriver or the coffee pot. What really make a place, though, is how these things come together. NOT FOR SALE merges organically with the street\u2019s fabric, spanning from the former Osteria Crespi, revived by the Design Academy for the Salone del Mobile, through Mercato Comunale Monza, the famous covered market, to Piazza Morbegno.<\/p>\n<p>Graduates from each of DAE\u2019s eight bachelor\u2019s departments and four master\u2019s departments present stimulating site-specific design projects. Martina Huynh\u2019s interactive Basic Income Caf\u00e9 &#8211; located at Osteria Crespi &#8211; invites you to experience the economical principles behind two basic income scenarios \u2014 a complex system made tangible by means of the flow of coffee.<\/p>\n<p>While the displaced human worker performs The Last Job on Earth, hinting at our future careers as interpreters for computers, you are served a freshly brewed drink by SAM, <a href=\"https:\/\/innovationorigins.com\/en\/robot-sam-now-working-wall-street\/\">a self-owning soda-making machine<\/a> designed by Marie Caye and Arvid Jense in the Mercato Comunale Monza.<\/p>\n<p>Donghwan Kam\u2019s After-Photography, in the Anaesthesia nightclub, freezes time to look back at iconic moments of contemporary mass media through the virtual reality of Second Life. And these are only a few of the twelve installations along Via Crespi to be discovered.<\/p>\n<p>NOT FOR SALE is curated by Joseph Grima and Tamar Shafrir. Grima is the new creative director of the DAE. Shafrir is a mentor in the DAE master\u2019s programme. The presentation is open for visitors from 17 &#8211; 22 April.<\/p>\n<p>&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-19-at-10.39.27-AM-150x150.png\" width=\"150\" height=\"150\" class=\"aligncenter\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s biggest design event, the Salone del Mobile in Milan, starts this week. And just like last year, the Design Academy Eindhoven will be there. A delegation of twelve recent graduates present themselves amidst a typical Milanese urban setting, under the name NOT FOR SALE. Via Pietro Crespi NOT FOR SALE is a place [&hellip;]<\/p>\n","protected":false},"author":1573,"featured_media":503468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[490,4025,536],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-137019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-design-en","tag-design-academy-eindhoven","tag-salone-del-mobile"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Renske Mehra","author_link":"https:\/\/ioplus.nl\/archive\/author\/renskemehra\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-19-at-10.39.27-AM.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Sustainability<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sustainability<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">design<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Design Academy Eindhoven<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/sustainability-nl\/\" class=\"advgb-post-tax-term\">Salone del Mobile<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">design<\/span>","<span class=\"advgb-post-tax-term\">Design Academy Eindhoven<\/span>","<span class=\"advgb-post-tax-term\">Salone del Mobile<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on April 19, 2018","modified":"Updated on April 19, 2018"},"absolute_dates_time":{"created":"Posted on April 19, 2018 10:52 am","modified":"Updated on April 19, 2018 10:52 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/137019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1573"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=137019"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/137019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/503468"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=137019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=137019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=137019"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=137019"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=137019"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=137019"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=137019"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=137019"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=137019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}