{"id":124075,"date":"2018-01-15T06:29:13","date_gmt":"2018-01-15T05:29:13","guid":{"rendered":"https:\/\/e52.nl\/?p=124075"},"modified":"2018-01-15T06:29:13","modified_gmt":"2018-01-15T05:29:13","slug":"creatives-south-vanberlo-staircase-illusion","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/creatives-south-vanberlo-staircase-illusion\/","title":{"rendered":"“Creatives of the South” at VanBerlo: Staircase illusion"},"content":{"rendered":"

The “Creatives of the South<\/a>” is a group for photographers, bloggers, vloggers, copywriters, social media managers, designers, developers, strategists, project managers, SEO specialists, marketing and event managers. “Which makes Creatives of the South<\/em> the platform for young talents, ambitious go-getters and hardworking freelancers crashing with new ideas.” In an attempt to help each other, the group organizes get-togethers in and around the South of the country.<\/p>\n

Last Thursday, January 11, the Creatives of the South met each other<\/a>\u00a0at VanBerlo Design’s\u00a0Innovation Powerhouse\u00a0at Strijp-T. Among the presenters was Mileha Soneji, a design strategist at VanBerlo, who told\u00a0her audience what design can do for people with Parkinson’s disease. Because, “as designers, we should always ask ourselves how we can help”.<\/p>\n

More pictures of the meetup at VanBerlo here<\/strong><\/em><\/a>
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Mileha Soneji, VanBerlo<\/i><\/center><\/p>\n

Mileha’s\u00a0uncle in India had always been a very active man, in business as well as within his family. Until he was diagnosed with Parkinson’s. So from very nearby, Mileha got the opportunity to see for herself what the consequences of such a disease can be like. “The person that always was at the center of attention of the whole family, suddenly changed because of his illness. It made me wonder what I, as a designer, could do to help him. Not that I could solve Parkinson’s Disease, but with small solutions, I might be able to make his life a bit more pleasant. I believe in small solutions.”<\/p>\n

Mileha noticed that her uncle, like many other Parkinson’s patients, had stopped drinking coffee or tea because he would always spill most of the drink. “But drinking tea and coffee is a social activity, so the consequences were huge.” So Mileha invented a cup that looked “just like a normal one for clumsy people”, but that wouldn’t let him spill any of his drinks anymore. “Psychologically this is very beneficial. The key is that he would be able to\u00a0drink coffee and tea without feeling treated differently. This cup offers everything he needs, but it still looks like a normal cup, which could be used by you and me as well.”<\/p>\n