{"id":123777,"date":"2018-01-11T17:45:46","date_gmt":"2018-01-11T16:45:46","guid":{"rendered":"https:\/\/e52.nl\/?p=123777"},"modified":"2018-01-11T17:45:46","modified_gmt":"2018-01-11T16:45:46","slug":"vanberlo-ces-day-2","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/vanberlo-ces-day-2\/","title":{"rendered":"VanBerlo at CES: Day 2"},"content":{"rendered":"

Eric Biermann (Design & Development Director at VanBerlo)\u00a0and Bram Hendriks\u00a0(Sr UX Designer at VanBerlo) are visiting the Consumer Electronics Show (CES) in Las Vegas. In a daily diary, they share their vision and their experiences at the world\u2019s biggest gathering place for innovative products. Today part 2, by Bram Hendriks.<\/em><\/p>\n

By Bram Hendriks, Sr. UX Designer at VanBerlo<\/strong><\/em><\/p>\n

We\u2019re back for more, another day in Las Vegas at CES 2018!
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Philips<\/i><\/center><\/p>\n

Personal health<\/strong>
\nThis year\u2019s Philips booth is all about devices that support you in leading a healthy lifestyle. Think about connected toothbrushes, body scales and shavers. New is the Philips SmartSleep<\/a>: a wearable which helps you to improve your sleep quality, targeted at consumers who don\u2019t get enough sleep. The device not only monitors sleeping patterns, it actively boosts periods of deep sleep. Experiencing high-quality periods of deep sleep helps you to be more alert and focused during the day. The companion app keeps track of sleep quality and behaviour, and offers tips and advice on how to further improve your sleep. Next to Philips, there are many other companies who focus on sleep measurement and improvement. Sleep quality is big this year!
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La Poste<\/i><\/center><\/p>\n

La Poste goes digital<\/strong>
\nLa Poste, the French postal service, is making a shift towards digital business. To that end, they\u2019ve come to CES 2018 to present their innovations. A lot of their concepts surround personal health solutions. The mail carrier no longer just delivers post and packages, they also care for the elderly. Then there\u2019s the personal data storage service which helps people to manage and share information related to insurances, medicines and medical tests. La Poste also offers banking services, and several innovations aimed at helping children to better understand the value of money. There\u2019s a beautifully designed, connected piggy bank which motivates children to both earn and save money. And a token which children can use to pay for small items such as groceries; parents can track those payments and load more money onto the token by using an app.
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Picoo<\/i><\/center><\/p>\n

Start-ups at CES<\/strong>
\nThere are so many \u2013 it\u2019s overwhelming \u2013 French innovations on view at Eureka Park: La French Tech. In addition to the French, there are start-ups from all over the world. Some of the products are inspiring, but most feel like a technology push; where no one seems to truly grasp the user\u2019s needs and desires. Of course, there\u2019s also the Holland Start-up Pavilion representing some of the best tech solutions to help improve our lives. One of the solutions is Picoo<\/a>, an interactive toy which encourages children to play games like tag. VanBerlo supported Iris Soute to further develop Picoo, and you can read more about it here<\/a>.<\/p>\n

Yes, yes\u2026we were supposed to report on the automotive tech and electric mobility solutions today. But We\u2019ll get to that soon enough. There\u2019s just so much to see here. And we look forward to telling you all about it!<\/p>\n