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We can measure how you feel, but do you want your emotional data to be public? Or is this a question that doesn’t need to be answered at all, because others have already decided upon it for us? And how about the companies and media that want to use the data?<\/p>\n
For a debate on these and related topics, VPRO Medialab invited seven experts from the worlds of data, governance, health, telecom, and media. All as part of the “We Know How You Feel” series which also includes an exhibition in the Design Perron (Fuutlaan) during Dutch Design Week and a website<\/a>.<\/p>\n Although the exhibition and the website try to focus on both sides of the spectrum, during the debate the downsides of data sharing seemed to weigh heavier than the benefits. “We have entered a world in which we are no longer judged on what we have been doing, but on what people like us<\/em>\u00a0have been doing”, Linnet Taylor (researcher at Gr1p Foundation) said. Tijmen Schep, also working for Gr1p, had an example for that. “Facebook knows if my parents divorced before I was 21. Because Facebook has noticed that other<\/em> people whose parents\u00a0had divorced before they were 21, tend to like<\/em> a statement about relationships slightly more than average.”<\/p>\n A scary situation, according to Schep. “There should be more debate. We are following Silicon Valley, no matter what, also here in Europe. And we know that’s a situation without room for criticism.” There’s more to be afraid of, Schep said. “In a couple of years, we will make sure that we all behave\u00a0well because everything is visible anyway. The system has suppression effects. We might be building this incidentally – as opposed to the Chinese, where these systems are built on purpose – but the effect is the same: we are entering a world of suppression.”<\/p>\n Geert-Jan Bogaerts, head of VPRO Digital, tried to focus on the other side: “I share the concerns, but it is not a given that it will automatically lead to disaster. There are benefits as well. Every action will lead to a reaction, but how can we help mitigate the negative things? The European Commission, for example,\u00a0is making laws to return privacy from Google and give it back to the people.”<\/p>\n That’s where Joost van der Vleuten, a senior Policy officer Strategy Direction Telecom Market at the Ministry of Economic Affairs, had to come in. “The General Data Protection Regulation\u00a0(GDPR) makes companies accountable and that\u2019s a big change for the good.\u00a0Privacy is still a fundamental right. There\u2019s really a base being laid to safeguard privacy in the future. There’s net neutrality, which also helps. Implementing measures around passwords will\u00a0do some good as well.\u00a0The worst\u00a0thing we could do is not trying. Of course, you can\u2019t predict the unpredictable, so we need to accept that sometimes you will encounter new things you didn\u2019t think about. Fix them along the way, but don\u2019t throw everything away.”<\/p>\n GDPR might look nice, “but\u00a0we already have all our personal data covered and sold by American companies”, opposed Linnet Taylor. “They know everything about us. And what they didn’t find themselves, was traded out on a data market, illegally. There are thousands of data points on\u00a0every single person, don’t be naive on that.”<\/p>\n But what’s the alternative, Bogaerts tried to ask. “I would be happy\u00a0to move away from Facebook to a better platform if it would be there.” At least we should have a choice, said Taylor: “We use these platforms because we like them, but it’s made too easy because everything seems to be for free. We should have to decide whether we would want to pay for it in money or with our personal data. We don\u2019t have that choice now.”<\/p>\n At the very end of the evening, the seven debaters were able to agree on one thing though: the need for awareness by the people whose data are at stake. “Most people don\u2019t know or don\u2019t care”, concluded TNO’s data science consultant Harrie van der Vlag. “People have to be educated.”<\/p>\n We can measure how you feel, but do you want your emotional data to be public? Or is this a question that doesn’t need to be answered at all, because others have already decided upon it for us? And how about the companies and media that want to use the data? For a debate on […]<\/p>\n","protected":false},"author":1568,"featured_media":521210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[5070,10977,484,569,4389],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-117058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-data","tag-ddw17","tag-innovation","tag-vpro","tag-vpro-medialab"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Bart Brouwers","author_link":"https:\/\/ioplus.nl\/archive\/author\/brewbart\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2017\/10\/20171025_201658-300x169.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["data<\/a>","DDW17<\/a>","innovation<\/a>","VPRO<\/a>","VPRO Medialab<\/a>"],"unlinked":["data<\/span>","DDW17<\/span>","innovation<\/span>","VPRO<\/span>","VPRO Medialab<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on October 26, 2017","modified":"Updated on October 26, 2017"},"absolute_dates_time":{"created":"Posted on October 26, 2017 12:08 am","modified":"Updated on October 26, 2017 12:08 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/117058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=117058"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/117058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/521210"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=117058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=117058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=117058"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=117058"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=117058"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=117058"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=117058"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=117058"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=117058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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