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Translation by Anneke Maas<\/em><\/p>\n During Dutch Design Week, E52 will be introducing you to the festival\u2019s Hidden Gems. Ten special designers who we feel are the stand-outs of this edition. A different Hidden Gem will enjoy the limelight each day of DDW. Today<\/strong>: Ulrike Jurklies\u00a0(designer, founder mo man tai)<\/p>\n What <\/b>See-through<\/p>\n By\u00a0<\/b>Ulrike Jurklies<\/p>\n Where\u00a0<\/b>Area51<\/span><\/p>\n For the third time, an exhibition by designer Ulrike Jurklies can be seen in Aera51. Together with her partners Zweko Optics, processor of plastic, BIG Impact, which makes prints in large format and Arla Plast, producer from the plastic industry, she\u2019s giving a view, literally as well as figuratively. From the moment you enter, \u2018See Through\u2019 is an experience that takes you through the entrance hall to upstairs where transparent furniture made of residual material are shown.<\/p>\n For as long as Ulrike has lived in Eindhoven, she has participated in DDW. First with her own label \u2018mo man tai\u2019, which means \u2018no problem\u2019 in Cantonese, and for four years as Ulrike Jurklies: \u201cA designer who wants to realise fun projects which warm up my heart\u201d, the German woman smiles.<\/p>\n “During the DDW, I can let go of that commercial thought and see how far it gets you.\u201dUlrike Jurklies, Designer and owner mo man tai<\/cite><\/p><\/blockquote>\n \u201cThroughout the whole year, what I do has to have a purpose. I have followed my course in M\u00fcnchen and that really is industrial design. It is very technical and everything needs to be realisable. That\u2019s very different from the Design Academy, where they are much more conceptual. The way it is in M\u00fcnchen is the same with my label, I eventually want my interior products to end up with the consumer. So that it doesn\u2019t end up in the drawer halfway because it actually is too expensive or it turns out it can\u2019t be produced. During the DDW, I can let go of that commercial thought and see how far it gets you.\u201d<\/p>\n It started four years ago with the expo Dreamland in Area 51. Along with her friends, Sarah Mesritz, with whom she shared a studio at the time, and Willemijn de Wit, who is now head of the creative department of De Bijenkorf in Eindhoven, she looked for designers whose work matched the skating theme. \u201cWe noticed that the skating scene was becoming hip and trendy. Now you see skaters in TV commercials, Karl Lagerfeld is designer for \u2018Vans\u2019, and longboards are part of the street scene.\u201d Ulrike herself has also been infected with the virus and her nine-year old son has been skating since he was five. \u201cWe wanted to show the skating theme in different ways and attract another audience to Area51. It was so much fun that I decided to do handle it the same way every year.\u201d<\/p>\n This year, there is a sequel on last year\u2019s project. \u2018Disposition\u2019 was then an experience room she designed and created with three of here producers. The 28 meter long entrance hall was covered with durable wall paper of Big Impact, a printer from Eindhoven for large format digital prints. The Belgian Zweko Optics, that makes visors for the helmets of the police and fire department, produces the objects that would always give a different experience by walking past it, standing in front of it and changing position. And the Swedish plastic company Arla Plast delivered the material with which the objects were made. Everything was made for that one exhibition, this year they came up with something permanent and that became a furniture line.<\/p>\n \u201cI\u2019m especially proud of the collaboration. What I like is that, with the partners your \u2018just\u2019 working with the entire year, you can take a step further, test things, search for boundaries. That expands all parties\u2019 horizons, both the designer and the producers.\u201d<\/p>\n Ulrike thinks a nice example is Zweko Optics, that hired her as a designer to help them think \u2018out of the box\u2019. They want to investigate what else is possible with their material and machine park, Ulrike tells. \u201cAnd that turns out to be furniture.\u201d<\/p>\n The furniture is being made of the residual material of the Swedish Arla Plast, just like last year\u2019s objects. They produce plastic plates. When the machines have to change the colour, it gives \u2018waste\u2019 in which on the one side, the \u2018old\u2019 colour is emptied, you then have a \u2018clean\u2019 part, and then the new colour, Ulrike explains. \u201c\u2018See Through\u2019 is about transparent material but it\u2019s also about the deeper meaning of seeing something. You can see that in the use of the residual material. It doesn\u2019t even enter the recycle process; we used it right away. And the fun part is that you get unique pieces.\u201d<\/p>\n \u201cJust like last year, the walls os the entrance hall are covered with the durable material of Big Impact. Upstairs, there\u2019s an installation where we show the furniture and we show the waste material in many different ways. All of that with the theme \u2018see through\u2019: playing with light, reflections, the colours and shadows that arise. And it is also good fun for the children, because you can always look forward to the skate hall\u201d, Ulrike laughs.<\/p>\n Read the story we wrote about Ulrike Jurklies<\/a>\u00a0before.<\/p>\n The ten hidden gems of DDW came about in collaboration with Dutch Design Daily<\/a> and curator Katja Lucas of DDW. Do you want to admire the hidden gems yourself? Every day, Urban Exploring Tours<\/a> and KOGA<\/a> bikes organize a special bike tour along the selected designers. Find out more here<\/a>.<\/em><\/p>\n Translation by Anneke Maas<\/p>\n De <\/b>tien pareltjes van DDW<\/i><\/b> zijn tot stand gekomen in samenwerking met Dutch Design Daily<\/a> en curator Katja Lucas van DDW. Wil je de parels zelf bewonderen? Elke dag organiseert Urban Exploring Tours<\/a> samen met KOGA fietsen<\/a> een bijzondere fietstocht langs de geselecteerde ontwerpers. Meer info vind je <\/b>hier<\/b><\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":" Translation by Anneke Maas During Dutch Design Week, E52 will be introducing you to the festival\u2019s Hidden Gems. Ten special designers who we feel are the stand-outs of this edition. A different Hidden Gem will enjoy the limelight each day of DDW. Today: Ulrike Jurklies\u00a0(designer, founder mo man tai) What See-through By\u00a0Ulrike Jurklies Where\u00a0Area51 For […]<\/p>\n","protected":false},"author":1591,"featured_media":521404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[42],"tags":[10384,20964,20966,10977,490,20971,21055],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-116229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-nl","tag-area51","tag-arla-plast","tag-big-impact","tag-ddw17","tag-design-en","tag-ulrike-jurklies","tag-zweko-optics"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Corine Spaans","author_link":"https:\/\/ioplus.nl\/archive\/author\/corine-spaans\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2017\/10\/599c0198ef9ea-300x213.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Sustainability<\/a>"],"unlinked":["Sustainability<\/span>"]},"tags":{"linked":["Area51<\/a>","Arla Plast<\/a>","BIG Impact<\/a>","DDW17<\/a>","design<\/a>","Ulrike Jurklies<\/a>","Zweko Optics<\/a>"],"unlinked":["Area51<\/span>","Arla Plast<\/span>","BIG Impact<\/span>","DDW17<\/span>","design<\/span>","Ulrike Jurklies<\/span>","Zweko Optics<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 8 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on October 15, 2017","modified":"Updated on October 15, 2017"},"absolute_dates_time":{"created":"Posted on October 15, 2017 7:00 am","modified":"Updated on October 15, 2017 7:00 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/116229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1591"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=116229"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/116229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/521404"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=116229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=116229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=116229"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=116229"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=116229"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=116229"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=116229"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=116229"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=116229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/archive.ioplus.nl\/wp-content\/uploads\/2017\/10\/59a7b7e310735.jpg\")
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