{"id":107379,"date":"2017-07-06T12:00:20","date_gmt":"2017-07-06T10:00:20","guid":{"rendered":"https:\/\/e52.nl\/?p=107379"},"modified":"2017-07-06T12:00:20","modified_gmt":"2017-07-06T10:00:20","slug":"hugsy-launches-a-limited-edition","status":"publish","type":"post","link":"https:\/\/ioplus.nl\/archive\/en\/hugsy-launches-a-limited-edition\/","title":{"rendered":"Hugsy launches a limited edition"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2017\/07\/IMG_9743-2-copy.jpg\" width=\"150\" height=\"150\" class=\"aligncenter\"\/><\/p>\n<p>The first limited editions of Hugsy have been sold. The beginning of the nationwide sales of the blankets. \u00a0\u201cThis way we are trying to bring the product to the attention of young parents.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">Hugsy is a blanket for babies who miss the physical contact with their mother. The blanket contains the scent of the mother and plays the mother\u2019s heartbeat through a speaker. That way the baby gets the feeling that the mother is always nearby. \u201cThe limited edition is meant for babies who are already at home, so for the consumers market.\u201d Sylvie Claes, owner of Hugsy, explains. There have also been designed blankets for (premature) babies who are still lying in the hospital. When purchasing this special version of Hugsy, the customer receives a full Goodie bag complete with car sticker, kangaroo care guide and a special bag. The blanket is also provided with the baby\u2019s name. \u201cIn total, we are selling 99 of these blankets. We donate the hundredth to Foundation Early Bird Photography.\u201d This foundation takes pictures of premature babies in the hospital to capture this memory for the parents.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cThe next goal is to produce a larger load, so that we can really enter the consumers market\u201d<cite>Sylvie Claes, <\/cite><\/p><\/blockquote>\n<p>After the limited editions have sold out, Claes wants to expand the production of the blankets. \u201cThe next goal is to produce a larger load, so that we can really enter the consumers market.\u201d The blankets are currently being made by hand, which consumes a lot of time and effort. \u201cWe are working together with local parties to increase production. That way we can work closely together and check the quality and the like.\u201d For now, Hugsy is mostly spread and tested in and around Eindhoven, but the goal is to start selling nationally at the beginning of next year.<\/p>\n<p>Even though the company wants to start spreading their product nationally, it remains located in Eindhoven. Claes: \u201cI finish my master at the TU\/e in July and after that we\u2019re moving to the Klokgebouw. It is a creative and inspiring setting.\u201d She doesn\u2019t know what the future will look like yet. \u201cWe would like to work internationally, so I might move abroad in the future. But for now, I\u2019m liking it in Eindhoven and I intend to stay for a while.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first limited editions of Hugsy have been sold. The beginning of the nationwide sales of the blankets. \u00a0\u201cThis way we are trying to bring the product to the attention of young parents.\u201d Hugsy is a blanket for babies who miss the physical contact with their mother. The blanket contains the scent of the mother [&hellip;]<\/p>\n","protected":false},"author":1640,"featured_media":523242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[3009],"tags":[9153,484,11393,827,11395],"location":[],"article_type":[],"serie":[],"archives":[],"internal_archives":[],"reboot-archive":[],"class_list":["post-107379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-hugsy-en","tag-innovation","tag-jody-van-den-tillaart","tag-start-ups","tag-sylvie-claes"],"blocksy_meta":[],"acf":{"subtitle":"","text_display_homepage":false},"author_meta":{"display_name":"Linda Bak","author_link":"https:\/\/ioplus.nl\/archive\/author\/linda-bak\/"},"featured_img":"https:\/\/ioplus.nl\/archive\/wp-content\/uploads\/2017\/07\/IMG_9743-2-copy-300x290.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Start-ups<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Start-ups<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Hugsy<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">innovation<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Jody van den Tillaart<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">start-ups<\/a>","<a href=\"https:\/\/ioplus.nl\/archive\/en\/category\/startup\/\" class=\"advgb-post-tax-term\">Sylvie Claes<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Hugsy<\/span>","<span class=\"advgb-post-tax-term\">innovation<\/span>","<span class=\"advgb-post-tax-term\">Jody van den Tillaart<\/span>","<span class=\"advgb-post-tax-term\">start-ups<\/span>","<span class=\"advgb-post-tax-term\">Sylvie Claes<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 9 years ago"},"absolute_dates":{"created":"Posted on July 6, 2017","modified":"Updated on July 6, 2017"},"absolute_dates_time":{"created":"Posted on July 6, 2017 12:00 pm","modified":"Updated on July 6, 2017 12:00 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/107379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/users\/1640"}],"replies":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/comments?post=107379"}],"version-history":[{"count":0,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/posts\/107379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media\/523242"}],"wp:attachment":[{"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/media?parent=107379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/categories?post=107379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/tags?post=107379"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/location?post=107379"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/article_type?post=107379"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/serie?post=107379"},{"taxonomy":"archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/archives?post=107379"},{"taxonomy":"internal_archives","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/internal_archives?post=107379"},{"taxonomy":"reboot-archive","embeddable":true,"href":"https:\/\/ioplus.nl\/archive\/wp-json\/wp\/v2\/reboot-archive?post=107379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}