While many on-screen digital applications are currently two-dimensional, 3D involves a shift from ‘looking’ to ‘experiencing’. It is exactly what Immersive Tech stands for. Information transfer via this technology has a much stronger impact, because your senses are stimulated and the viewer has the feeling of being part of what he sees or hears.
Immersive Tech Week 2022
During the Immersive Tech Week 2022 in de Doelen in Rotterdam, this subject will be illuminated from different angles by experts by experience, politicians, designers, entrepreneurs and scientists. Rotterdam University of Applied Sciences will also present its calling card with a varied program, challenging visitors to step into the world of the new digital dimension, 3D.
Rotterdam, a digital city
Rotterdam’s ambition is to lead the way in 2025 as a digital city where Rotterdammers are made familiar with the digital world. “Hogeschool Rotterdam trains professionals who contribute to the livability of our city by learning how digital technologies can be used inclusively and purposefully, without losing sight of people. Through technologies like VR, we can expand our insights and experience the city from the diverse perspectives of residents. At the same time, this technology can also be used to understand how, for example, patient care can be improved,” explained Frederike Manders, program manager of Hogeschool Rotterdam.
Social impact
“Developments in the field of immersive tech are rapid and have a lot of social impact,” said Benjamin de Wit, festival director of Immersive Tech Week. “New talent is indispensable. Students are the XR professionals and users of the future. Our collaboration with Hogeschool Rotterdam fits well with our ambition to stimulate the development of new technologies by bringing together and encouraging researchers, industry and creatives.”
You can find the full press release from Hogeschool Rotterdam and more information about their program here.
